Public information campaigns & opinion research :: a handbook for the student & practitioner /
Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Thousands Oaks :
SAGE,
2002.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools. |
| Beschreibung: | 1 online resource (xiv, 193 pages) : charts |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781412932646 1412932645 9780857024534 0857024531 9781280369957 1280369957 9786610369959 661036995X 9781446234860 144623486X |
| Zugangseinschränkungen: | Access restricted to Ryerson students, faculty and staff. |
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| 245 | 0 | 0 | |a Public information campaigns & opinion research : |b a handbook for the student & practitioner / |c edited by Hans-Dieter Klingemann and Andrea Röemmele. |
| 246 | 3 | 0 | |a Public information campaigns and opinion research |
| 260 | |a London ; |a Thousands Oaks : |b SAGE, |c 2002. | ||
| 300 | |a 1 online resource (xiv, 193 pages) : |b charts | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 506 | |a Access restricted to Ryerson students, faculty and staff. |5 CaOTR | ||
| 546 | |a English. | ||
| 650 | 0 | |a Advertising, Political. |0 http://id.loc.gov/authorities/subjects/sh85001189 | |
| 650 | 0 | |a Political campaigns. |0 http://id.loc.gov/authorities/subjects/sh85041555 | |
| 650 | 0 | |a Public opinion polls. |0 http://id.loc.gov/authorities/subjects/sh85108738 | |
| 650 | 0 | |a Communication in politics. |0 http://id.loc.gov/authorities/subjects/sh85029088 | |
| 650 | 0 | |a Advocacy advertising. |0 http://id.loc.gov/authorities/subjects/sh85001211 | |
| 650 | 0 | |a Advertising campaigns. |0 http://id.loc.gov/authorities/subjects/sh85001196 | |
| 650 | 2 | |a Public Opinion |0 https://id.nlm.nih.gov/mesh/D011639 | |
| 650 | 6 | |a Marketing politique. | |
| 650 | 6 | |a Sondages d'opinion. | |
| 650 | 6 | |a Communication politique. | |
| 650 | 6 | |a Publicité-plaidoyer. | |
| 650 | 6 | |a Campagnes publicitaires. | |
| 650 | 6 | |a Publicité politique. | |
| 650 | 7 | |a public opinion polls. |2 aat | |
| 650 | 7 | |a advertising campaigns. |2 aat | |
| 650 | 7 | |a 89.56 political communication. |0 (NL-LeOCL)077609026 |2 bcl | |
| 650 | 7 | |a 05.31 publicity. |0 (NL-LeOCL)077592670 |2 bcl | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising campaigns |2 fast | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Advocacy advertising |2 fast | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Public opinion polls |2 fast | |
| 650 | 1 | 7 | |a Politieke communicatie. |2 gtt |
| 650 | 1 | 7 | |a Campagnes. |2 gtt |
| 700 | 1 | |a Klingemann, Hans-Dieter, |e editor. | |
| 700 | 1 | |a Römmele, Andrea, |d 1967- |1 https://id.oclc.org/worldcat/entity/E39PBJx4my4bydkpMRHqjJPG73 |0 http://id.loc.gov/authorities/names/n96015517 | |
| 776 | 0 | 8 | |i Print version: |t Public information campaigns & opinion research. |d London ; Thousands Oaks : SAGE, 2002 |z 0761964312 |z 9780761964315 |w (DLC) 2001132947 |w (OCoLC)43580827 |
| 856 | 4 | 0 | |l FWS01 |p ZDB-4-EBA |q FWS_PDA_EBA |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517 |3 Volltext |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | ZDB-4-EBA-ocm70774219 |
|---|---|
| _version_ | 1816881640372174849 |
| adam_text | |
| any_adam_object | |
| author2 | Klingemann, Hans-Dieter Römmele, Andrea, 1967- |
| author2_role | edt |
| author2_variant | h d k hdk a r ar |
| author_GND | http://id.loc.gov/authorities/names/n96015517 |
| author_facet | Klingemann, Hans-Dieter Römmele, Andrea, 1967- |
| author_sort | Römmele, Andrea, 1967- |
| building | Verbundindex |
| bvnumber | localFWS |
| callnumber-first | J - Political Science |
| callnumber-label | JF2112 |
| callnumber-raw | JF2112.A4 P83 2002eb |
| callnumber-search | JF2112.A4 P83 2002eb |
| callnumber-sort | JF 42112 A4 P83 42002EB |
| callnumber-subject | JF - Public Administration |
| collection | ZDB-4-EBA |
| contents | Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele. |
| ctrlnum | (OCoLC)70774219 |
| dewey-full | 659.1/932 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/932 |
| dewey-search | 659.1/932 |
| dewey-sort | 3659.1 3932 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | ZDB-4-EBA-ocm70774219 |
| illustrated | Illustrated |
| indexdate | 2024-11-27T13:15:56Z |
| institution | BVB |
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| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xiv, 193 pages) : charts |
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| publishDate | 2002 |
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| publishDateSort | 2002 |
| publisher | SAGE, |
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| spelling | Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele. Public information campaigns and opinion research London ; Thousands Oaks : SAGE, 2002. 1 online resource (xiv, 193 pages) : charts text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 text file Includes bibliographical references and index. Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele. Print version record. Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Access restricted to Ryerson students, faculty and staff. CaOTR English. Advertising, Political. http://id.loc.gov/authorities/subjects/sh85001189 Political campaigns. http://id.loc.gov/authorities/subjects/sh85041555 Public opinion polls. http://id.loc.gov/authorities/subjects/sh85108738 Communication in politics. http://id.loc.gov/authorities/subjects/sh85029088 Advocacy advertising. http://id.loc.gov/authorities/subjects/sh85001211 Advertising campaigns. http://id.loc.gov/authorities/subjects/sh85001196 Public Opinion https://id.nlm.nih.gov/mesh/D011639 Marketing politique. Sondages d'opinion. Communication politique. Publicité-plaidoyer. Campagnes publicitaires. Publicité politique. public opinion polls. aat advertising campaigns. aat 89.56 political communication. (NL-LeOCL)077609026 bcl 05.31 publicity. (NL-LeOCL)077592670 bcl BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising campaigns fast Advertising, Political fast Advocacy advertising fast Communication in politics fast Political campaigns fast Public opinion polls fast Politieke communicatie. gtt Campagnes. gtt Klingemann, Hans-Dieter, editor. Römmele, Andrea, 1967- https://id.oclc.org/worldcat/entity/E39PBJx4my4bydkpMRHqjJPG73 http://id.loc.gov/authorities/names/n96015517 Print version: Public information campaigns & opinion research. London ; Thousands Oaks : SAGE, 2002 0761964312 9780761964315 (DLC) 2001132947 (OCoLC)43580827 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517 Volltext |
| spellingShingle | Public information campaigns & opinion research : a handbook for the student & practitioner / Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele. Advertising, Political. http://id.loc.gov/authorities/subjects/sh85001189 Political campaigns. http://id.loc.gov/authorities/subjects/sh85041555 Public opinion polls. http://id.loc.gov/authorities/subjects/sh85108738 Communication in politics. http://id.loc.gov/authorities/subjects/sh85029088 Advocacy advertising. http://id.loc.gov/authorities/subjects/sh85001211 Advertising campaigns. http://id.loc.gov/authorities/subjects/sh85001196 Public Opinion https://id.nlm.nih.gov/mesh/D011639 Marketing politique. Sondages d'opinion. Communication politique. Publicité-plaidoyer. Campagnes publicitaires. Publicité politique. public opinion polls. aat advertising campaigns. aat 89.56 political communication. (NL-LeOCL)077609026 bcl 05.31 publicity. (NL-LeOCL)077592670 bcl BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising campaigns fast Advertising, Political fast Advocacy advertising fast Communication in politics fast Political campaigns fast Public opinion polls fast Politieke communicatie. gtt Campagnes. gtt |
| subject_GND | http://id.loc.gov/authorities/subjects/sh85001189 http://id.loc.gov/authorities/subjects/sh85041555 http://id.loc.gov/authorities/subjects/sh85108738 http://id.loc.gov/authorities/subjects/sh85029088 http://id.loc.gov/authorities/subjects/sh85001211 http://id.loc.gov/authorities/subjects/sh85001196 https://id.nlm.nih.gov/mesh/D011639 (NL-LeOCL)077609026 (NL-LeOCL)077592670 |
| title | Public information campaigns & opinion research : a handbook for the student & practitioner / |
| title_alt | Public information campaigns and opinion research |
| title_auth | Public information campaigns & opinion research : a handbook for the student & practitioner / |
| title_exact_search | Public information campaigns & opinion research : a handbook for the student & practitioner / |
| title_full | Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele. |
| title_fullStr | Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele. |
| title_full_unstemmed | Public information campaigns & opinion research : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea Röemmele. |
| title_short | Public information campaigns & opinion research : |
| title_sort | public information campaigns opinion research a handbook for the student practitioner |
| title_sub | a handbook for the student & practitioner / |
| topic | Advertising, Political. http://id.loc.gov/authorities/subjects/sh85001189 Political campaigns. http://id.loc.gov/authorities/subjects/sh85041555 Public opinion polls. http://id.loc.gov/authorities/subjects/sh85108738 Communication in politics. http://id.loc.gov/authorities/subjects/sh85029088 Advocacy advertising. http://id.loc.gov/authorities/subjects/sh85001211 Advertising campaigns. http://id.loc.gov/authorities/subjects/sh85001196 Public Opinion https://id.nlm.nih.gov/mesh/D011639 Marketing politique. Sondages d'opinion. Communication politique. Publicité-plaidoyer. Campagnes publicitaires. Publicité politique. public opinion polls. aat advertising campaigns. aat 89.56 political communication. (NL-LeOCL)077609026 bcl 05.31 publicity. (NL-LeOCL)077592670 bcl BUSINESS & ECONOMICS Advertising & Promotion. bisacsh Advertising campaigns fast Advertising, Political fast Advocacy advertising fast Communication in politics fast Political campaigns fast Public opinion polls fast Politieke communicatie. gtt Campagnes. gtt |
| topic_facet | Advertising, Political. Political campaigns. Public opinion polls. Communication in politics. Advocacy advertising. Advertising campaigns. Public Opinion Marketing politique. Sondages d'opinion. Communication politique. Publicité-plaidoyer. Campagnes publicitaires. Publicité politique. public opinion polls. advertising campaigns. 89.56 political communication. 05.31 publicity. BUSINESS & ECONOMICS Advertising & Promotion. Advertising campaigns Advertising, Political Advocacy advertising Communication in politics Political campaigns Public opinion polls Politieke communicatie. Campagnes. |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251517 |
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