Internformat: Services marketing and management /

Services marketing and management /:

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

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Bibliographische Detailangaben
1. Verfasser:	Gilmore, Audrey
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Schlagworte:	Service industries > Marketing. Service industries > Management. Services (Industrie) > Marketing. Services (Industrie) > Gestion. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Service industries > Management Service industries > Marketing Dienstleistung Dienstleistungsbetrieb Management Marketing Dienstverlening. Marketing. Management. Electronic book.
Online-Zugang:	Volltext
Zusammenfassung:	Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Beschreibung:	1 online resource (215 pages) : illustrations
Bibliographie:	Includes bibliographical references and indexes.
ISBN:	9781412932165 1412932165 9780761941576 0761941576 9780761941583 0761941584 9781446215203 1446215202

Internformat

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520			\|a Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
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genre	Electronic book.
genre_facet	Electronic book.
id	ZDB-4-EBA-ocm70773922
illustrated	Illustrated
indexdate	2024-11-27T13:15:56Z
institution	BVB
isbn	9781412932165 1412932165 9780761941576 0761941576 9780761941583 0761941584 9781446215203 1446215202
language	English
oclc_num	70773922
open_access_boolean
owner	MAIN DE-863 DE-BY-FWS
owner_facet	MAIN DE-863 DE-BY-FWS
physical	1 online resource (215 pages) : illustrations
psigel	ZDB-4-EBA
publishDate	2003
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publisher	Sage Publications,
record_format	marc
spelling	Gilmore, Audrey. https://id.oclc.org/worldcat/entity/E39PCjGRyMPMQy33wgcqYXxkXd http://id.loc.gov/authorities/names/n97101743 Services marketing and management / Audrey Gilmore. London ; Thousand Oaks, Calif. : Sage Publications, 2003. 1 online resource (215 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Includes bibliographical references and indexes. Underlying themes -- Managing services -- Service management issues. Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums. Print version record. Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Service industries Management. http://id.loc.gov/authorities/subjects/sh85120350 Services (Industrie) Marketing. Services (Industrie) Gestion. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Service industries Management fast Service industries Marketing fast Dienstleistung gnd http://d-nb.info/gnd/4012178-1 Dienstleistungsbetrieb gnd Management gnd Marketing gnd Dienstverlening. gtt Marketing. gtt Management. gtt Electronic book. Print version: Gilmore, Audrey. Services marketing and management. London ; Thousand Oaks, Calif. : Sage Publications, 2003 0761941576 9780761941576 (DLC) 2002115868 (OCoLC)53249971 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392 Volltext
spellingShingle	Gilmore, Audrey Services marketing and management / Underlying themes -- Managing services -- Service management issues. Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Service industries Management. http://id.loc.gov/authorities/subjects/sh85120350 Services (Industrie) Marketing. Services (Industrie) Gestion. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Service industries Management fast Service industries Marketing fast Dienstleistung gnd http://d-nb.info/gnd/4012178-1 Dienstleistungsbetrieb gnd Management gnd Marketing gnd Dienstverlening. gtt Marketing. gtt Management. gtt
subject_GND	http://id.loc.gov/authorities/subjects/sh87006846 http://id.loc.gov/authorities/subjects/sh85120350 http://d-nb.info/gnd/4012178-1
title	Services marketing and management /
title_auth	Services marketing and management /
title_exact_search	Services marketing and management /
title_full	Services marketing and management / Audrey Gilmore.
title_fullStr	Services marketing and management / Audrey Gilmore.
title_full_unstemmed	Services marketing and management / Audrey Gilmore.
title_short	Services marketing and management /
title_sort	services marketing and management
topic	Service industries Marketing. http://id.loc.gov/authorities/subjects/sh87006846 Service industries Management. http://id.loc.gov/authorities/subjects/sh85120350 Services (Industrie) Marketing. Services (Industrie) Gestion. BUSINESS & ECONOMICS Marketing General. bisacsh BUSINESS & ECONOMICS Distribution. bisacsh Service industries Management fast Service industries Marketing fast Dienstleistung gnd http://d-nb.info/gnd/4012178-1 Dienstleistungsbetrieb gnd Management gnd Marketing gnd Dienstverlening. gtt Marketing. gtt Management. gtt
topic_facet	Service industries Marketing. Service industries Management. Services (Industrie) Marketing. Services (Industrie) Gestion. BUSINESS & ECONOMICS Marketing General. BUSINESS & ECONOMICS Distribution. Service industries Management Service industries Marketing Dienstleistung Dienstleistungsbetrieb Management Marketing Dienstverlening. Marketing. Management. Electronic book.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392
work_keys_str_mv	AT gilmoreaudrey servicesmarketingandmanagement

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