Internformat: Marketing information :

Marketing information :: a strategic guide for business and finance libraries /

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials,...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Diamond, Wendy, 1953-
Weitere Verfasser:	Oppenheim, Michael R.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Binghamton, NY : Haworth Information Press, ©2004.
Schlagworte:	Marketing research > Handbooks, manuals, etc. Strategic planning > Handbooks, manuals, etc. Marketing > Recherche > Guides, manuels, etc. Planification stratégique > Guides, manuels, etc. BUSINESS & ECONOMICS > Marketing > Research. Marketing research Strategic planning Marketing. Informatiebronnen. Electronic books. handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels.
Online-Zugang:	Volltext
Zusammenfassung:	Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper.
Beschreibung:	Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Beschreibung:	1 online resource (xxvi, 342 pages)
Bibliographie:	Includes bibliographical references and index.
ISBN:	0789033208 9780789033208 9781135185596 113518559X 9780203862469 0203862465

Internformat

MARC


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spelling	Diamond, Wendy, 1953- https://id.oclc.org/worldcat/entity/E39PCjHtX4BbmgvgqGcrD7jw83 http://id.loc.gov/authorities/names/n2003022608 Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. Binghamton, NY : Haworth Information Press, ©2004. 1 online resource (xxvi, 342 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. Includes bibliographical references and index. Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. Print version record. Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help exper. Marketing research Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Planification stratégique Guides, manuels, etc. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Strategic planning fast Marketing. gtt Informatiebronnen. gtt Electronic books. handbooks. aat Handbooks and manuals fast Handbooks and manuals. lcgft http://id.loc.gov/authorities/genreForms/gf2014026109 Guides et manuels. rvmgf Oppenheim, Michael R. Journal of business & finance librarianship. has work: Marketing information (Text) https://id.oclc.org/worldcat/entity/E39PCFPMYRwpGFGwKGHjQQwMrm https://id.oclc.org/worldcat/ontology/hasWork Print version: Diamond, Wendy, 1953- Marketing information. Binghamton, NY : Haworth Information Press, ©2004 0789021129 078906006X (DLC) 2003027319 (OCoLC)53932640 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=152356 Volltext
spellingShingle	Diamond, Wendy, 1953- Marketing information : a strategic guide for business and finance libraries / Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. Marketing research Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Planification stratégique Guides, manuels, etc. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Strategic planning fast Marketing. gtt Informatiebronnen. gtt
subject_GND	http://id.loc.gov/authorities/genreForms/gf2014026109
title	Marketing information : a strategic guide for business and finance libraries /
title_alt	Journal of business & finance librarianship.
title_auth	Marketing information : a strategic guide for business and finance libraries /
title_exact_search	Marketing information : a strategic guide for business and finance libraries /
title_full	Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
title_fullStr	Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
title_full_unstemmed	Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
title_short	Marketing information :
title_sort	marketing information a strategic guide for business and finance libraries
title_sub	a strategic guide for business and finance libraries /
topic	Marketing research Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Planification stratégique Guides, manuels, etc. BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing research fast Strategic planning fast Marketing. gtt Informatiebronnen. gtt
topic_facet	Marketing research Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. Marketing Recherche Guides, manuels, etc. Planification stratégique Guides, manuels, etc. BUSINESS & ECONOMICS Marketing Research. Marketing research Strategic planning Marketing. Informatiebronnen. Electronic books. handbooks. Handbooks and manuals Handbooks and manuals. Guides et manuels.
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=152356
work_keys_str_mv	UT journalofbusinessfinancelibrarianship AT diamondwendy marketinginformationastrategicguideforbusinessandfinancelibraries AT oppenheimmichaelr marketinginformationastrategicguideforbusinessandfinancelibraries

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