Blueprint for your library marketing plan :: a guide to help you survive and thrive /
Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chicago :
American Library Association,
2006.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. |
| Beschreibung: | 1 online resource (152 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 0838998011 9780838998014 9780838991442 0838991440 |
Internformat
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| 100 | 1 | |a Fisher, Patricia H. |q (Patricia Holts) | |
| 245 | 1 | 0 | |a Blueprint for your library marketing plan : |b a guide to help you survive and thrive / |c Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller. |
| 260 | |a Chicago : |b American Library Association, |c 2006. | ||
| 300 | |a 1 online resource (152 pages) : |b illustrations | ||
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| 505 | 0 | |a Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index. | |
| 520 | |a Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. | ||
| 650 | 0 | |a Libraries |z United States |x Marketing. | |
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| 650 | 0 | |a Strategic planning |z United States. | |
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| 650 | 6 | |a Bibliothèques |x Relations publiques |z États-Unis. | |
| 650 | 6 | |a Bibliothèques |x Planification |z États-Unis. | |
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| 700 | 1 | |a Pride, Marseille M. |q (Marseille Miles) | |
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| author | Fisher, Patricia H. (Patricia Holts) |
| author2 | Pride, Marseille M. (Marseille Miles) Miller, Ellen G. |
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| author_facet | Fisher, Patricia H. (Patricia Holts) Pride, Marseille M. (Marseille Miles) Miller, Ellen G. |
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| contents | Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index. |
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| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
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| discipline | Allgemeines |
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| spelling | Fisher, Patricia H. (Patricia Holts) Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller. Chicago : American Library Association, 2006. 1 online resource (152 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references and index. Print version record. Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Libraries United States Marketing. Libraries Public relations United States. Library planning United States. Strategic planning United States. Bibliothèques États-Unis Marketing. Bibliothèques Relations publiques États-Unis. Bibliothèques Planification États-Unis. Planification stratégique États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast Library planning fast Strategic planning fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Pride, Marseille M. (Marseille Miles) Miller, Ellen G. Print version: Fisher, Patricia H. (Patricia Holts). Blueprint for your library marketing plan. Chicago : American Library Association, 2006 0838909094 (DLC) 2005015016 (OCoLC)60500345 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=149115 Volltext |
| spellingShingle | Fisher, Patricia H. (Patricia Holts) Blueprint for your library marketing plan : a guide to help you survive and thrive / Figures; Preface; Acknowledgments; 1 -- Strategic Plans; 2 -- Mining Data; 3 -- Developing the Marketing Plan; 4 -- Marketing Plan Introduction; 5 -- Target Markets; 6 -- Assessing the Current Marketing Situation; 7 -- Setting Goals and Objectives with Supporting Strategies; 8 -- Promotion; 9 -- Implementing Your Strategies; 10 -- Closing Thoughts; Marketing Plan Worksheets; Index. Libraries United States Marketing. Libraries Public relations United States. Library planning United States. Strategic planning United States. Bibliothèques États-Unis Marketing. Bibliothèques Relations publiques États-Unis. Bibliothèques Planification États-Unis. Planification stratégique États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast Library planning fast Strategic planning fast |
| title | Blueprint for your library marketing plan : a guide to help you survive and thrive / |
| title_auth | Blueprint for your library marketing plan : a guide to help you survive and thrive / |
| title_exact_search | Blueprint for your library marketing plan : a guide to help you survive and thrive / |
| title_full | Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller. |
| title_fullStr | Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller. |
| title_full_unstemmed | Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher, Marseille M. Pride ; with assistance from Ellen G. Miller. |
| title_short | Blueprint for your library marketing plan : |
| title_sort | blueprint for your library marketing plan a guide to help you survive and thrive |
| title_sub | a guide to help you survive and thrive / |
| topic | Libraries United States Marketing. Libraries Public relations United States. Library planning United States. Strategic planning United States. Bibliothèques États-Unis Marketing. Bibliothèques Relations publiques États-Unis. Bibliothèques Planification États-Unis. Planification stratégique États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. bisacsh Libraries Marketing fast Libraries Public relations fast Library planning fast Strategic planning fast |
| topic_facet | Libraries United States Marketing. Libraries Public relations United States. Library planning United States. Strategic planning United States. Bibliothèques États-Unis Marketing. Bibliothèques Relations publiques États-Unis. Bibliothèques Planification États-Unis. Planification stratégique États-Unis. LANGUAGE ARTS & DISCIPLINES Library & Information Science General. Libraries Marketing Libraries Public relations Library planning Strategic planning United States |
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