Managing services /:

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competiti...

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Bibliographische Detailangaben
Weitere Verfasser: Nankervis, Alan R.
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge [England] ; New York : Cambridge University Press, 2005.
Schlagworte:
Online-Zugang:Volltext
Zusammenfassung:The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
Beschreibung:1 online resource (xiv, 362 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:0511130953
9780511130953
0511130309
9780521606516
0521606519
9780511130304
9780511481260
0511481268
1280223952
9781280223952
9786610223954
6610223955
1107142148
9781107142145
0511200706
9780511200700
0511301073
9780511301070
0511129424
9780511129421

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