Verfügbarkeit: Don't think pink :

Don't think pink :: what really makes women buy--and how to increase your share of this crucial market /

Women spend trillions of dollars every year. Why are you missing out?

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Johnson, Lisa, 1967-
Weitere Verfasser:	Learned, Andrea
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York : AMACOM, ©2004.
Schlagworte:	Women consumers. Marketing. Consommatrices. marketing. BUSINESS & ECONOMICS > Marketing > Research. Marketing Women consumers
Online-Zugang:	Volltext
Zusammenfassung:	Women spend trillions of dollars every year. Why are you missing out?
Beschreibung:	1 online resource (x, 230 pages)
Bibliographie:	Includes bibliographical references (page 223) and index.
ISBN:	0814428002 9780814428009 9780814408155 081440815X

Internformat

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505	0		\|a Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
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contents	Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
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spelling	Johnson, Lisa, 1967- http://id.loc.gov/authorities/names/n2004096309 Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned. New York : AMACOM, ©2004. 1 online resource (x, 230 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (page 223) and index. Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future. Print version record. Women spend trillions of dollars every year. Why are you missing out? Women consumers. http://id.loc.gov/authorities/subjects/sh85147510 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consommatrices. Marketing. marketing. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing fast Women consumers fast Learned, Andrea. Print version: Johnson, Lisa, 1967- Don't think pink. New York : AMACOM, ©2004 081440815X (DLC) 2004005393 (OCoLC)54686230 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117369 Volltext
spellingShingle	Johnson, Lisa, 1967- Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future. Women consumers. http://id.loc.gov/authorities/subjects/sh85147510 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consommatrices. Marketing. marketing. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing fast Women consumers fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85147510 http://id.loc.gov/authorities/subjects/sh85081333
title	Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
title_auth	Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
title_exact_search	Don't think pink : what really makes women buy--and how to increase your share of this crucial market /
title_full	Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
title_fullStr	Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
title_full_unstemmed	Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
title_short	Don't think pink :
title_sort	don t think pink what really makes women buy and how to increase your share of this crucial market
title_sub	what really makes women buy--and how to increase your share of this crucial market /
topic	Women consumers. http://id.loc.gov/authorities/subjects/sh85147510 Marketing. http://id.loc.gov/authorities/subjects/sh85081333 Consommatrices. Marketing. marketing. aat BUSINESS & ECONOMICS Marketing Research. bisacsh Marketing fast Women consumers fast
topic_facet	Women consumers. Marketing. Consommatrices. marketing. BUSINESS & ECONOMICS Marketing Research. Marketing Women consumers
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=117369
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