Verfügbarkeit: The idea of political marketing /

The idea of political marketing /:

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketi...

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Bibliographische Detailangaben
Weitere Verfasser:	O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Westport, Conn. : Praeger, 2002.
Schriftenreihe:	Praeger series in political communication.
Schlagworte:	Campaign management. Marketing > Political aspects. Campagnes électorales > Gestion. Marketing > Aspect politique. POLITICAL SCIENCE > Political Process > General. Campaign management
Online-Zugang:	Volltext
Zusammenfassung:	O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.
Beschreibung:	1 online resource (xxi, 258 pages :)
Bibliographie:	Includes bibliographical references (pages 221-241) and index.
ISBN:	0313012385 9780313012389 0275975959 9780275975951 1280422874 9781280422874 9786610422876 6610422877

Internformat

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504			\|a Includes bibliographical references (pages 221-241) and index.
505	0		\|a Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.
588	0		\|a Print version record.
520	8		\|a O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.
650		0	\|a Campaign management. \|0 http://id.loc.gov/authorities/subjects/sh85019200
650		0	\|a Marketing \|x Political aspects.
650		6	\|a Campagnes électorales \|x Gestion.
650		6	\|a Marketing \|x Aspect politique.
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700	1		\|a Henneberg, Stephan C. M.
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Datensatz im Suchindex

DE-BY-FWS_katkey	ZDB-4-EBA-ocm52769351
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adam_text
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author2	O'Shaughnessy, Nicholas J., 1954- Henneberg, Stephan C. M.
author2_role
author2_variant	n j o nj njo s c m h scm scmh
author_GND	http://id.loc.gov/authorities/names/n88297273
author_facet	O'Shaughnessy, Nicholas J., 1954- Henneberg, Stephan C. M.
author_sort	O'Shaughnessy, Nicholas J., 1954-
building	Verbundindex
bvnumber	localFWS
callnumber-first	J - Political Science
callnumber-label	JF2112
callnumber-raw	JF2112.C3 I34 2002eb
callnumber-search	JF2112.C3 I34 2002eb
callnumber-sort	JF 42112 C3 I34 42002EB
callnumber-subject	JF - Public Administration
collection	ZDB-4-EBA
contents	Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy.
ctrlnum	(OCoLC)52769351
dewey-full	324.7
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.7
dewey-search	324.7
dewey-sort	3324.7
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
format	Electronic eBook
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id	ZDB-4-EBA-ocm52769351
illustrated	Illustrated
indexdate	2024-10-25T16:15:57Z
institution	BVB
isbn	0313012385 9780313012389 0275975959 9780275975951 1280422874 9781280422874 9786610422876 6610422877
language	English
oclc_num	52769351
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owner	MAIN
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physical	1 online resource (xxi, 258 pages :)
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publishDate	2002
publishDateSearch	2002
publishDateSort	2002
publisher	Praeger,
record_format	marc
series	Praeger series in political communication.
series2	Praeger series in political communication
spelling	The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. Westport, Conn. : Praeger, 2002. 1 online resource (xxi, 258 pages :) text txt rdacontent computer c rdamedia online resource cr rdacarrier polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003 data file Praeger series in political communication Includes bibliographical references (pages 221-241) and index. Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy. Print version record. O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Campaign management. http://id.loc.gov/authorities/subjects/sh85019200 Marketing Political aspects. Campagnes électorales Gestion. Marketing Aspect politique. POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast O'Shaughnessy, Nicholas J., 1954- https://id.oclc.org/worldcat/entity/E39PBJf4bcRv4WCPgPbJXWTfv3 http://id.loc.gov/authorities/names/n88297273 Henneberg, Stephan C. M. has work: The idea of political marketing (Text) https://id.oclc.org/worldcat/entity/E39PCFD4yhM3DV4HvPw4c4bjmd https://id.oclc.org/worldcat/ontology/hasWork Print version: Idea of political marketing. Westport, Conn. : Praeger, 2002 0275975959 (DLC) 2001054594 (OCoLC)48170866 Praeger series in political communication. http://id.loc.gov/authorities/names/n88500996 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942 Volltext CBO01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942 Volltext
spellingShingle	The idea of political marketing / Praeger series in political communication. Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy. Campaign management. http://id.loc.gov/authorities/subjects/sh85019200 Marketing Political aspects. Campagnes électorales Gestion. Marketing Aspect politique. POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast
subject_GND	http://id.loc.gov/authorities/subjects/sh85019200
title	The idea of political marketing /
title_auth	The idea of political marketing /
title_exact_search	The idea of political marketing /
title_full	The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
title_fullStr	The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
title_full_unstemmed	The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
title_short	The idea of political marketing /
title_sort	idea of political marketing
topic	Campaign management. http://id.loc.gov/authorities/subjects/sh85019200 Marketing Political aspects. Campagnes électorales Gestion. Marketing Aspect politique. POLITICAL SCIENCE Political Process General. bisacsh Campaign management fast
topic_facet	Campaign management. Marketing Political aspects. Campagnes électorales Gestion. Marketing Aspect politique. POLITICAL SCIENCE Political Process General. Campaign management
url	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85942
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