LePla, F. J., & Parker, L. M. (1999). Integrated branding: Becoming brand-driven through companywide action. Quorum.
Chicago Style (17th ed.) CitationLePla, F. Joseph, and Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Companywide Action. Westport, Conn.: Quorum, 1999.
MLA (9th ed.) CitationLePla, F. Joseph, and Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Companywide Action. Quorum, 1999.
Warning: These citations may not always be 100% accurate.