McLuhan and Baudrillard :: the masters of implosion /

"Marshall McLuhan, the media guru of the 1960s, has not been forgotten. Almost two decades after his death, a McLuhan renaissance is under way. Setting out the theoretical and historical context of this renaissance, McLuhan and Baudrillard: The Masters of Implosion traces the impact of McLuhan&...

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Bibliographic Details
Main Author: Genosko, Gary
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 1999.
Subjects:
Online Access:DE-862
DE-863
Summary:"Marshall McLuhan, the media guru of the 1960s, has not been forgotten. Almost two decades after his death, a McLuhan renaissance is under way. Setting out the theoretical and historical context of this renaissance, McLuhan and Baudrillard: The Masters of Implosion traces the impact of McLuhan's ideas on French cultural life and in postmodern theory." "Tracing parallels between the so-called "McLuhan Cult" of the 1960s and the "Baudrillard Scene" of the 1980s, Gary Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work, via concepts such as semiurgy, participation, reversibility, the primitive/tribal and implosion. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice."--Jacket
Physical Description:1 online resource (x, 140 pages)
Bibliography:Includes bibliographical references (pages 123-133) and indexes.
ISBN:0203158474
9780203158470
020300521X
9780203005217
0415190614
9780415190619
0415190622
9780415190626
9786610336647
6610336644

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