Marketing telecommunications services :: new approaches for a changing environment /
With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston :
Artech House,
©1999.
|
| Schriftenreihe: | Artech House telecommunications library.
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation. |
| Beschreibung: | 1 online resource (xvi, 337 pages) : illustrations |
| Format: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 1580532241 9781580532242 158053015X 9781580530156 |
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. I. Introduction. 1. The Lessons of History. 2. Competitive Markets -- pt. II. Assessing the Market. 3. Marketing Planning. 4. Competitive Intelligence. 5. Market Segmentation -- pt. III. Distribution Strategies. 6. Channel Strategies. 7. Direct Sales. 8. Indirect Sales -- pt. IV. The Product. 9. Branding. 10. Service Development. 11. Pricing. 12. Bundling. 13. Advertising -- pt. V. Customer Focus. 14. Customer Care. 15. Customer Profiling and Data Management. 16. Customer Loyalty and Managing Churn -- pt. VI. A Marketing-Driven Company Infrastructure. 17. Company Organization. 18. Strategic Technology. | |
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| contents | pt. I. Introduction. 1. The Lessons of History. 2. Competitive Markets -- pt. II. Assessing the Market. 3. Marketing Planning. 4. Competitive Intelligence. 5. Market Segmentation -- pt. III. Distribution Strategies. 6. Channel Strategies. 7. Direct Sales. 8. Indirect Sales -- pt. IV. The Product. 9. Branding. 10. Service Development. 11. Pricing. 12. Bundling. 13. Advertising -- pt. V. Customer Focus. 14. Customer Care. 15. Customer Profiling and Data Management. 16. Customer Loyalty and Managing Churn -- pt. VI. A Marketing-Driven Company Infrastructure. 17. Company Organization. 18. Strategic Technology. |
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| dewey-ones | 384 - Communications |
| dewey-raw | 384/.0973 |
| dewey-search | 384/.0973 |
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| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| owner | MAIN DE-863 DE-BY-FWS |
| owner_facet | MAIN DE-863 DE-BY-FWS |
| physical | 1 online resource (xvi, 337 pages) : illustrations |
| psigel | ZDB-4-EBA |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Artech House, |
| record_format | marc |
| series | Artech House telecommunications library. |
| series2 | Artech House telecommunications library |
| spelling | Strouse, Karen G. Marketing telecommunications services : new approaches for a changing environment / Karen G. Strouse. Boston : Artech House, ©1999. 1 online resource (xvi, 337 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Artech House telecommunications library Includes bibliographical references and index. Use copy Restrictions unspecified star MiAaHDL Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record. pt. I. Introduction. 1. The Lessons of History. 2. Competitive Markets -- pt. II. Assessing the Market. 3. Marketing Planning. 4. Competitive Intelligence. 5. Market Segmentation -- pt. III. Distribution Strategies. 6. Channel Strategies. 7. Direct Sales. 8. Indirect Sales -- pt. IV. The Product. 9. Branding. 10. Service Development. 11. Pricing. 12. Bundling. 13. Advertising -- pt. V. Customer Focus. 14. Customer Care. 15. Customer Profiling and Data Management. 16. Customer Loyalty and Managing Churn -- pt. VI. A Marketing-Driven Company Infrastructure. 17. Company Organization. 18. Strategic Technology. With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation. English. Telecommunication United States Marketing. Telecommunication policy United States. Competition United States. Télécommunications Politique gouvernementale États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Competition fast Telecommunication Marketing fast Telecommunication policy fast United States fast https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq Print version: Strouse, Karen G. Marketing telecommunications services. Boston : Artech House, ©1999 158053015X (DLC) 99030838 (OCoLC)41266318 Artech House telecommunications library. http://id.loc.gov/authorities/names/n42002466 FWS01 ZDB-4-EBA FWS_PDA_EBA https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=40401 Volltext |
| spellingShingle | Strouse, Karen G. Marketing telecommunications services : new approaches for a changing environment / Artech House telecommunications library. pt. I. Introduction. 1. The Lessons of History. 2. Competitive Markets -- pt. II. Assessing the Market. 3. Marketing Planning. 4. Competitive Intelligence. 5. Market Segmentation -- pt. III. Distribution Strategies. 6. Channel Strategies. 7. Direct Sales. 8. Indirect Sales -- pt. IV. The Product. 9. Branding. 10. Service Development. 11. Pricing. 12. Bundling. 13. Advertising -- pt. V. Customer Focus. 14. Customer Care. 15. Customer Profiling and Data Management. 16. Customer Loyalty and Managing Churn -- pt. VI. A Marketing-Driven Company Infrastructure. 17. Company Organization. 18. Strategic Technology. Telecommunication United States Marketing. Telecommunication policy United States. Competition United States. Télécommunications Politique gouvernementale États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Competition fast Telecommunication Marketing fast Telecommunication policy fast |
| title | Marketing telecommunications services : new approaches for a changing environment / |
| title_auth | Marketing telecommunications services : new approaches for a changing environment / |
| title_exact_search | Marketing telecommunications services : new approaches for a changing environment / |
| title_full | Marketing telecommunications services : new approaches for a changing environment / Karen G. Strouse. |
| title_fullStr | Marketing telecommunications services : new approaches for a changing environment / Karen G. Strouse. |
| title_full_unstemmed | Marketing telecommunications services : new approaches for a changing environment / Karen G. Strouse. |
| title_short | Marketing telecommunications services : |
| title_sort | marketing telecommunications services new approaches for a changing environment |
| title_sub | new approaches for a changing environment / |
| topic | Telecommunication United States Marketing. Telecommunication policy United States. Competition United States. Télécommunications Politique gouvernementale États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. bisacsh TECHNOLOGY & ENGINEERING Telecommunications. bisacsh Competition fast Telecommunication Marketing fast Telecommunication policy fast |
| topic_facet | Telecommunication United States Marketing. Telecommunication policy United States. Competition United States. Télécommunications Politique gouvernementale États-Unis. BUSINESS & ECONOMICS Industries Media & Communications. TECHNOLOGY & ENGINEERING Telecommunications. Competition Telecommunication Marketing Telecommunication policy United States |
| url | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=40401 |
| work_keys_str_mv | AT strousekareng marketingtelecommunicationsservicesnewapproachesforachangingenvironment |