Sponsorship Culture in the German University Popular Music Festival Market:
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines profes...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bielefeld
transcript Verlag
2023
|
| Edition: | 1st ed |
| Series: | Transdisziplinäre Popkulturstudien
|
| Subjects: | |
| Online Access: | DE-B1533 DE-860 DE-859 Volltext |
| Summary: | Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study |
| Physical Description: | 1 Online-Ressource (260 Seiten) 323 MB 13 SW-Abbildungen |
| ISBN: | 9783839465783 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV050241181 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 250410s2023 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9783839465783 |9 978-3-8394-6578-3 | ||
| 035 | |a (ZDB-41-SEL)9783839465783 | ||
| 035 | |a (DE-599)BVBBV050241181 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-B1533 |a DE-859 |a DE-860 | ||
| 100 | 1 | |a Nösner, DominikXXuUniversität Paderborn, Deutschland |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sponsorship Culture in the German University Popular Music Festival Market |c Dominik Nösner |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Bielefeld |b transcript Verlag |c 2023 | |
| 300 | |a 1 Online-Ressource (260 Seiten) |b 323 MB 13 SW-Abbildungen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Transdisziplinäre Popkulturstudien | |
| 520 | |a Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study | ||
| 650 | 4 | |a Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing | |
| 856 | 4 | 0 | |u https://elibrary.utb.de/doi/book/10.5555/9783839465783 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-41-SEL | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035575784 | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783839465783 |l DE-B1533 |p ZDB-41-SEL |q ASH_PDA_SEL |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783839465783 |l DE-860 |p ZDB-41-SEL |q FLA_PDA_SEL |x Verlag |3 Volltext | |
| 966 | e | |u https://elibrary.utb.de/doi/book/10.5555/9783839465783 |l DE-859 |p ZDB-41-SEL |q FKE_PDA_SEL |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1829001801874014208 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Nösner, DominikXXuUniversität Paderborn, Deutschland |
| author_facet | Nösner, DominikXXuUniversität Paderborn, Deutschland |
| author_role | aut |
| author_sort | Nösner, DominikXXuUniversität Paderborn, Deutschland |
| author_variant | d p d n dpd dpdn |
| building | Verbundindex |
| bvnumber | BV050241181 |
| collection | ZDB-41-SEL |
| ctrlnum | (ZDB-41-SEL)9783839465783 (DE-599)BVBBV050241181 |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV050241181</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">250410s2023 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783839465783</subfield><subfield code="9">978-3-8394-6578-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-41-SEL)9783839465783</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050241181</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-B1533</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Nösner, DominikXXuUniversität Paderborn, Deutschland</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sponsorship Culture in the German University Popular Music Festival Market</subfield><subfield code="c">Dominik Nösner</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bielefeld</subfield><subfield code="b">transcript Verlag</subfield><subfield code="c">2023</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (260 Seiten)</subfield><subfield code="b">323 MB 13 SW-Abbildungen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Transdisziplinäre Popkulturstudien</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783839465783</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-41-SEL</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035575784</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783839465783</subfield><subfield code="l">DE-B1533</subfield><subfield code="p">ZDB-41-SEL</subfield><subfield code="q">ASH_PDA_SEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783839465783</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-41-SEL</subfield><subfield code="q">FLA_PDA_SEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://elibrary.utb.de/doi/book/10.5555/9783839465783</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-41-SEL</subfield><subfield code="q">FKE_PDA_SEL</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV050241181 |
| illustrated | Illustrated |
| indexdate | 2025-04-10T08:00:43Z |
| institution | BVB |
| isbn | 9783839465783 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035575784 |
| open_access_boolean | |
| owner | DE-B1533 DE-859 DE-860 |
| owner_facet | DE-B1533 DE-859 DE-860 |
| physical | 1 Online-Ressource (260 Seiten) 323 MB 13 SW-Abbildungen |
| psigel | ZDB-41-SEL ZDB-41-SEL ASH_PDA_SEL ZDB-41-SEL FLA_PDA_SEL ZDB-41-SEL FKE_PDA_SEL |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | transcript Verlag |
| record_format | marc |
| series2 | Transdisziplinäre Popkulturstudien |
| spelling | Nösner, DominikXXuUniversität Paderborn, Deutschland Verfasser aut Sponsorship Culture in the German University Popular Music Festival Market Dominik Nösner 1st ed Bielefeld transcript Verlag 2023 1 Online-Ressource (260 Seiten) 323 MB 13 SW-Abbildungen txt rdacontent c rdamedia cr rdacarrier Transdisziplinäre Popkulturstudien Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing https://elibrary.utb.de/doi/book/10.5555/9783839465783 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Nösner, DominikXXuUniversität Paderborn, Deutschland Sponsorship Culture in the German University Popular Music Festival Market Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing |
| title | Sponsorship Culture in the German University Popular Music Festival Market |
| title_auth | Sponsorship Culture in the German University Popular Music Festival Market |
| title_exact_search | Sponsorship Culture in the German University Popular Music Festival Market |
| title_full | Sponsorship Culture in the German University Popular Music Festival Market Dominik Nösner |
| title_fullStr | Sponsorship Culture in the German University Popular Music Festival Market Dominik Nösner |
| title_full_unstemmed | Sponsorship Culture in the German University Popular Music Festival Market Dominik Nösner |
| title_short | Sponsorship Culture in the German University Popular Music Festival Market |
| title_sort | sponsorship culture in the german university popular music festival market |
| topic | Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing |
| topic_facet | Sponsorship; Event Management; Event Studies; Popular Music; Cultural Management; Music; Popular Culture; Music Management; Pop Music; Cultural Marketing |
| url | https://elibrary.utb.de/doi/book/10.5555/9783839465783 |
| work_keys_str_mv | AT nosnerdominikxxuuniversitatpaderborndeutschland sponsorshipcultureinthegermanuniversitypopularmusicfestivalmarket |