Business Digitalization: Corporate Identity and Reputation
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformati...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Taylor & Francis
2024
|
| Schriftenreihe: | Routledge Studies in Marketing
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| Schlagworte: | |
| Zusammenfassung: | Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology |
| Beschreibung: | Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation; Pantea Foroudi and Maria T. Cuomo; Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector; Jane Hemsley-Brown; Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs.; Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu; Chapter 4: In the digital age, corporate brands face ethical challenges; Maria Jerez-Jerez; Chapter 5: Employees social media presence: Future directions for corporate reputation; Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio; Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes; Farbod Fakhreddin; Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda; Fang Fang Li and Brian R. Chabowski,; Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture ; Waleed Yousef and Maisam Yousef; Chapter 9: Digital strategy and business performance; Guido Amendola; Chapter 10: Personalisation: The Construct and it’s Dimensions; Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab; Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants’ and Online Customers’ Perspectives; Vivian Otuekong and Pantea Foroudi |
| Beschreibung: | 202 Seiten 453 gr |
| ISBN: | 9781032512365 |
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| 500 | |a Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation; Pantea Foroudi and Maria T. Cuomo; Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector; Jane Hemsley-Brown; Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs.; Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu; Chapter 4: In the digital age, corporate brands face ethical challenges; Maria Jerez-Jerez; Chapter 5: Employees social media presence: Future directions for corporate reputation; Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio; Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes; Farbod Fakhreddin; Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda; Fang Fang Li and Brian R. Chabowski,; Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture ; Waleed Yousef and Maisam Yousef; Chapter 9: Digital strategy and business performance; Guido Amendola; Chapter 10: Personalisation: The Construct and it’s Dimensions; Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab; Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants’ and Online Customers’ Perspectives; Vivian Otuekong and Pantea Foroudi | ||
| 520 | |a Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology | ||
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| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Strategic Planning | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / E-Commerce / Digital Marketing | |
| 700 | 1 | |a Cuomo, Maria Teresa |e Sonstige |4 oth | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035521791 | |
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| isbn | 9781032512365 |
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| physical | 202 Seiten 453 gr |
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| spelling | Foroudi, Pantea Verfasser aut Business Digitalization Corporate Identity and Reputation Oxford Taylor & Francis 2024 202 Seiten 453 gr txt rdacontent n rdamedia nc rdacarrier Routledge Studies in Marketing Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation; Pantea Foroudi and Maria T. Cuomo; Chapter 2: Brand Identity and Digital Transformation: challenges and opportunities in the higher education sector; Jane Hemsley-Brown; Chapter 3: Religion, Social Media Networks and Marketing Opportunities: The case of British Muslims Entrepreneurs.; Dr Syed Ali Hayder, Dr Baseer Durrani and Dr Nazan Colmekcioglu; Chapter 4: In the digital age, corporate brands face ethical challenges; Maria Jerez-Jerez; Chapter 5: Employees social media presence: Future directions for corporate reputation; Roberto Chierici, Alice Mazzucchelli and Angelo Di Gregorio; Chapter 6: How digital technology adoption results in improved innovation and firm performance outcomes; Farbod Fakhreddin; Chapter 7: Customer engagement in international marketing research: intellectual structure and research agenda; Fang Fang Li and Brian R. Chabowski,; Chapter 8: An Overview of the Influence of Technology on Homogenous and Heterogenous Culture ; Waleed Yousef and Maisam Yousef; Chapter 9: Digital strategy and business performance; Guido Amendola; Chapter 10: Personalisation: The Construct and it’s Dimensions; Mojgan Khorrami, Pantea Foroudi and Manijeh Haghighi Nasab; Chapter 11: The Influence of eCommerce Providers in Promoting eCommerce: A Study of Nigeria E-Merchants’ and Online Customers’ Perspectives; Vivian Otuekong and Pantea Foroudi Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology bicssc / Research & development management bicssc / Sales & marketing management bisacsh / BUSINESS & ECONOMICS / Business Communication / General bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / BUSINESS & ECONOMICS / Strategic Planning bisacsh / BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Cuomo, Maria Teresa Sonstige oth |
| spellingShingle | Foroudi, Pantea Business Digitalization Corporate Identity and Reputation bicssc / Research & development management bicssc / Sales & marketing management bisacsh / BUSINESS & ECONOMICS / Business Communication / General bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / BUSINESS & ECONOMICS / Strategic Planning bisacsh / BUSINESS & ECONOMICS / E-Commerce / Digital Marketing |
| title | Business Digitalization Corporate Identity and Reputation |
| title_auth | Business Digitalization Corporate Identity and Reputation |
| title_exact_search | Business Digitalization Corporate Identity and Reputation |
| title_full | Business Digitalization Corporate Identity and Reputation |
| title_fullStr | Business Digitalization Corporate Identity and Reputation |
| title_full_unstemmed | Business Digitalization Corporate Identity and Reputation |
| title_short | Business Digitalization |
| title_sort | business digitalization corporate identity and reputation |
| title_sub | Corporate Identity and Reputation |
| topic | bicssc / Research & development management bicssc / Sales & marketing management bisacsh / BUSINESS & ECONOMICS / Business Communication / General bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / BUSINESS & ECONOMICS / Strategic Planning bisacsh / BUSINESS & ECONOMICS / E-Commerce / Digital Marketing |
| topic_facet | bicssc / Research & development management bicssc / Sales & marketing management bisacsh / BUSINESS & ECONOMICS / Business Communication / General bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Research bisacsh / BUSINESS & ECONOMICS / Public Relations bisacsh / BUSINESS & ECONOMICS / Strategic Planning bisacsh / BUSINESS & ECONOMICS / E-Commerce / Digital Marketing |
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