Pricing decoded: how leading pricing practitioners manage price to boost profits
Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2025
|
| Subjects: | |
| Summary: | Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth |
| Physical Description: | xvii, 229 Seiten |
| ISBN: | 9781032869681 9781032881959 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV050177969 | ||
| 003 | DE-604 | ||
| 005 | 20250407 | ||
| 007 | t| | ||
| 008 | 250220s2025 xx |||| 00||| eng d | ||
| 020 | |a 9781032869681 |c pbk |9 978-1-032-86968-1 | ||
| 020 | |a 9781032881959 |c hbk |9 978-1-032-88195-9 | ||
| 024 | 3 | |a 9781032869681 | |
| 035 | |a (OCoLC)1499506689 | ||
| 035 | |a (DE-599)BVBBV050177969 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 245 | 1 | 0 | |a Pricing decoded |b how leading pricing practitioners manage price to boost profits |c edited by Danilo Zatta and Maciej Kraus |
| 264 | 1 | |a London ; New York |b Routledge |c 2025 | |
| 300 | |a xvii, 229 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | |a Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth | ||
| 650 | 4 | |a bicssc / Business strategy | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Sales & Selling / Management | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Marketing / General | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Marketing / Multilevel | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Purchasing & Buying | |
| 650 | 4 | |a bisacsh / BUSINESS & ECONOMICS / Money & Monetary Policy | |
| 700 | 1 | |a Kraus, Maciej |0 (DE-588)1362659002 |4 edt | |
| 700 | 1 | |a Zatta, Danilo |0 (DE-588)1112471219 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-53596-6 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035513763 | |
Record in the Search Index
| _version_ | 1832920235582160896 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kraus, Maciej |
| author2 | Kraus, Maciej Zatta, Danilo |
| author2_role | edt edt |
| author2_variant | m k mk d z dz |
| author_GND | (DE-588)1362659002 (DE-588)1112471219 |
| author_facet | Kraus, Maciej Kraus, Maciej Zatta, Danilo |
| author_role | aut |
| author_sort | Kraus, Maciej |
| author_variant | m k mk |
| building | Verbundindex |
| bvnumber | BV050177969 |
| ctrlnum | (OCoLC)1499506689 (DE-599)BVBBV050177969 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV050177969</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250407</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">250220s2025 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032869681</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-032-86968-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032881959</subfield><subfield code="c">hbk</subfield><subfield code="9">978-1-032-88195-9</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9781032869681</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1499506689</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV050177969</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Pricing decoded</subfield><subfield code="b">how leading pricing practitioners manage price to boost profits</subfield><subfield code="c">edited by Danilo Zatta and Maciej Kraus</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2025</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 229 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bicssc / Business strategy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / Sales & Selling / Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / Marketing / Multilevel</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / Purchasing & Buying</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">bisacsh / BUSINESS & ECONOMICS / Money & Monetary Policy</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kraus, Maciej</subfield><subfield code="0">(DE-588)1362659002</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zatta, Danilo</subfield><subfield code="0">(DE-588)1112471219</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-003-53596-6</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035513763</subfield></datafield></record></collection> |
| id | DE-604.BV050177969 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-23T14:02:32Z |
| institution | BVB |
| isbn | 9781032869681 9781032881959 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035513763 |
| oclc_num | 1499506689 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | xvii, 229 Seiten |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | Routledge |
| record_format | marc |
| spelling | Pricing decoded how leading pricing practitioners manage price to boost profits edited by Danilo Zatta and Maciej Kraus London ; New York Routledge 2025 xvii, 229 Seiten txt rdacontent n rdamedia nc rdacarrier Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions.The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth bicssc / Business strategy bisacsh / BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh / BUSINESS & ECONOMICS / Purchasing & Buying bisacsh / BUSINESS & ECONOMICS / Money & Monetary Policy Kraus, Maciej (DE-588)1362659002 edt Zatta, Danilo (DE-588)1112471219 edt Erscheint auch als Online-Ausgabe 978-1-003-53596-6 |
| spellingShingle | Kraus, Maciej Pricing decoded how leading pricing practitioners manage price to boost profits bicssc / Business strategy bisacsh / BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh / BUSINESS & ECONOMICS / Purchasing & Buying bisacsh / BUSINESS & ECONOMICS / Money & Monetary Policy |
| title | Pricing decoded how leading pricing practitioners manage price to boost profits |
| title_auth | Pricing decoded how leading pricing practitioners manage price to boost profits |
| title_exact_search | Pricing decoded how leading pricing practitioners manage price to boost profits |
| title_full | Pricing decoded how leading pricing practitioners manage price to boost profits edited by Danilo Zatta and Maciej Kraus |
| title_fullStr | Pricing decoded how leading pricing practitioners manage price to boost profits edited by Danilo Zatta and Maciej Kraus |
| title_full_unstemmed | Pricing decoded how leading pricing practitioners manage price to boost profits edited by Danilo Zatta and Maciej Kraus |
| title_short | Pricing decoded |
| title_sort | pricing decoded how leading pricing practitioners manage price to boost profits |
| title_sub | how leading pricing practitioners manage price to boost profits |
| topic | bicssc / Business strategy bisacsh / BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh / BUSINESS & ECONOMICS / Purchasing & Buying bisacsh / BUSINESS & ECONOMICS / Money & Monetary Policy |
| topic_facet | bicssc / Business strategy bisacsh / BUSINESS & ECONOMICS / Sales & Selling / Management bisacsh / BUSINESS & ECONOMICS / Marketing / General bisacsh / BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh / BUSINESS & ECONOMICS / Purchasing & Buying bisacsh / BUSINESS & ECONOMICS / Money & Monetary Policy |
| work_keys_str_mv | AT krausmaciej pricingdecodedhowleadingpricingpractitionersmanagepricetoboostprofits AT zattadanilo pricingdecodedhowleadingpricingpractitionersmanagepricetoboostprofits |