Scott, D. M. (2024). The New Rules of Marketing & PR: How to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly (9th edition.). Wiley.
Chicago Style (17th ed.) CitationScott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. 9th edition. Hoboken, New Jersey: Wiley, 2024.
MLA (9th ed.) CitationScott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly. 9th edition. Wiley, 2024.
Warning: These citations may not always be 100% accurate.