The backstage of democracy: India's election campaigns and the people who manage them
Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of elect...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2024
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| Schriftenreihe: | South Asia in the social sciences
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| Schlagworte: | |
| Online-Zugang: | DE-12 DE-473 Volltext |
| Zusammenfassung: | Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 29 Nov 2024) |
| Beschreibung: | 1 Online-Ressource (xxii, 358 Seiten) |
| ISBN: | 9781009423977 |
| DOI: | 10.1017/9781009423977 |
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| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
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| spelling | Sharma, Amogh Dhar aut The backstage of democracy India's election campaigns and the people who manage them Amogh Dhar Sharma Cambridge Cambridge University Press 2024 1 Online-Ressource (xxii, 358 Seiten) txt rdacontent c rdamedia cr rdacarrier South Asia in the social sciences Title from publisher's bibliographic system (viewed on 29 Nov 2024) Over the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics Elections / India Erscheint auch als Druck-Ausgabe 9781009423984 https://doi.org/10.1017/9781009423977?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Sharma, Amogh Dhar The backstage of democracy India's election campaigns and the people who manage them Elections / India |
| title | The backstage of democracy India's election campaigns and the people who manage them |
| title_auth | The backstage of democracy India's election campaigns and the people who manage them |
| title_exact_search | The backstage of democracy India's election campaigns and the people who manage them |
| title_full | The backstage of democracy India's election campaigns and the people who manage them Amogh Dhar Sharma |
| title_fullStr | The backstage of democracy India's election campaigns and the people who manage them Amogh Dhar Sharma |
| title_full_unstemmed | The backstage of democracy India's election campaigns and the people who manage them Amogh Dhar Sharma |
| title_short | The backstage of democracy |
| title_sort | the backstage of democracy india s election campaigns and the people who manage them |
| title_sub | India's election campaigns and the people who manage them |
| topic | Elections / India |
| topic_facet | Elections / India |
| url | https://doi.org/10.1017/9781009423977?locatt=mode:legacy |
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