Business ecosystems: strategizing in a connected world
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Springer
[2024]
|
| Edition: | 1st ed. 2024 |
| Series: | Studies on entrepreneurship, structural change and industrial dynamics
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xv, 279 Seiten Illustrationen |
| ISBN: | 9783031705540 |
| ISSN: | 2511-2031 |
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Contents 1 Business Ecosystems: The New Normal. 1 1.1 A Brief History of Ecosystems. 1 1.1.1 Welcome to the Ecosystem Economy!. 1 1.1.2 The Roots of the Ecosystem Concept.2 1.1.3 So, What’s New?. 4 1.1.4 What Ecosystems Are Not. 4 1.1.5 What Ecosystems Are. 6 1.1.6 Guiding Questions. 6 1.2 Drivers of Ecosystem Emergence. 6 1.2.1 Demanding Customers. 7 1.2.2 Technological Advancements. 8 1.2.3 Mindset Shift: From Ownership to Access. 9 1.2.4 Competitive Pressure. 10 1.2.5 Combined Competitive Advantage. 10 1.2.6 Guiding Questions. 12 1.3 Disruption: How Ecosystems Conquer and Transform Traditional Industries. 12 1.3.1 From Industry Boundaries to Ecosystem Alignment. 13 1.3.2 From Threat to Opportunity of New
Entrants. 15 1.3.3 From Threat of Substitution to Ecosystem Transformation. 16 1.3.4 From Suppliers' Pressures to Complementors’ Dependence Risk. 17 1.3.5 From Customers' Pressures to Users’ Influences—and Dependence. 18 1.3.6 The End of Industries?. 19 1.3.7 Guiding Questions. 19 References. 19 ix
Contents 2 3 Foundations of Ecosystems. 2.1 “1 + 1 = 3?” Complementarity as a Key Mechanism of Business Ecosystems. 2.1.1 From Value Chains to Business Ecosystems. 2.1.2 Different Types of Complementarities. 2.1.3 Building Ecosystems Based on Complementarities. 2.1.4 The Role of Complementors: An Alternative Strategic Option for Ecosystem Participation. 2.1.5 The Dark Side of Complementarities. 2.1.6 Guiding Questions. 2.2 Modularity. 2.2.1 When Modularity Does Not Exist. 2.2.2 How to Get Modularity Right. 2.2.3 Modularity + Complementarity = Ecosystems?. 2.2.4 Guiding Questions. References. 23 Ecosystem Archetypes. 3.1 Business Ecosystems. 3.1.1 How Business Ecosystems Are Different from Alliances and
Networks. 38 3.1.2 Business Ecosystemsin Practice. 3.1.3 Guiding Questions. 3.2 Innovation Ecosystems. 3.2.1 Incumbent Firms and New Ventures in Innovation Ecosystems. 40 3.2.2 Challenges When Building InnovationEcosystems. 3-2.3 The Shark’s Dilemma. 3.2.4 Zapier: An Ecosystem Native. 3.2.5 New Ventures’ Struggles with Building and Orchestrating Ecosystems. 3.2.6 Innovation Intermediaries as Catalysts for Innovation Ecosystems. 3.2.7 In a Nutshell: Why Work with an Innovation Intermediary?. 48 3.2.8 Guiding Questions. 3.3 Platform Ecosystems. 3.3.1 Finns’ Internal Product Platforms. 3.3.2 Supply Chain Platforms. 3.3.3 Market Intermediary/Multi-sided Market Platform. 3.3.4 From Pipes to
Platforms. 3.3.5 The Power of Platforms. 3.3.6 A Platform Doesn't Make an Ecosystem—and Vice Versa. 53 3.3.7 Managing Complementors in Platform Ecosystems. 37 37 23 23 25 25 28 28 29 30 30 31 32 34 34 39 39 40 41 42 43 44 44 4S 49 49 49 50 52 53 55
Contents 3.3.8 Business vs. Innovation vs. Platform Ecosystems. 3.3.9 Guiding Questions. 3.4 Entrepreneurial and Knowledge Ecosystems. 3.4.1 Entrepreneurial Ecosystems. 3.4.2 Knowledge Ecosystems. 3.4.3 Guiding Questions. 3.5 The Ecosystem Navigator. 3.5.1 Entrepreneurial Ecosystems, Knowledge Ecosystems, and Regional Clusters. 63 3.5.2 Innovation Ecosystems, Incubators, Accelerators, and Corporate Venturing Units. 64 3.5.3 Business Ecosystems, Alliances, Networks, and Meta-organizations. 67 3.5.4 Platform Ecosystems, Supply Chain Platforms, Product Platforms, and Market Intermediary Platforms. 3.5.5 Open-Source Communities and User Forums. 3.5.6 What’s the Right Form of Value Co-creation?. 3.5.7 Guiding Questions. References. 4 Design. Setup, and Growth of Successful Ecosystems. 4.1 Roles in
Ecosystems. 4.1.1 Intra-ecosystem Roles. 4.1.2 External Stakeholders. 4.1.3 Guiding Questions. 4.2 Building Ecosystems. 4.2.1 Answering the "Why?". 4.2.2 Step (I): Finding an Opportunity Domain. 4.2.3 Step (II): Developing a Joint Ecosystem Value Proposition. 85 4.2.4 Step III. Connecting Complementers. 4.2.5 Guiding Questions. 4.3 Finding Complementors: Complementer Fit Analysis. 4.3.1 Dimension (1): Strategic Alignment. 4.3.2 Dimension (2): Value Proposition. 4.3.3 Dimension (3): Operational Compatibility. 4.3.4 Dimension (4): Cultural Alignment. 4.3.5 Dimension (5): Financial Stability. 4.3.6 Dimension (6): Risk and Compliance. 4.3.7 Dimension (7): Innovation. 4.3.8 Dimension (8): Market
Position. 4.3.9 Guiding Questions. 4.4 Levers of Ecosystem Growth. 4.4.1 Challenges of Scaling. 4.4.2 Scaling Strategies. xi 57 57 57 57 60 61 61 67 68 69 70 70 73 73 75 79 81 81 81 84 92 97 97 100 105 107 109 Ill 112 113 115 116 116 117 118
χπ 5 Contents 4.4.3 Managing Strategie Bottlenecks. 4.4.4 Guiding Questions. References. 120 122 122 The Dual Path: Ecosystem Orchestration and Participation. 5.1 The Orchestrator Path: Balancing Value Creation and Value Capture. 125 5.1.1 Navigating Interdependence: Co-specialization. 5.1.2 The Orchestrator Path. 5.1.3 Guiding questions. 5.2 The Complementor Path: Balancing Depth Versus Breadth of Ecosystem Engagement. 132 5.2.1 Positioning as Complementor. 5.2.2 The Value of Complementarities. 5.2.3 Choosing Your Path: To Lead or to Complement'.’. 5.2.4 Guiding Questions. 5.3 Navigating a Complex Interplay: Balancing Cooperation and Competition. 137 5.3.1 Coopetition: Cooperating with Competitors as the New Normal. 5.3.2 Why Is Coopetition a
Challenge?. 5.3.3 Alternative Options to Deal with Coopetition in Ecosystems. 140 5.3.4 Role Competitive Dynamics (1): From Complementor to Orchestrator. 143 5.3.5 Role Competitive Dynamics (II): Competitive Dynamics of Orchestrators. 5.3.6 Guiding Questions. 5.4 Ecosystem Governance: Balancing Trust and Control. 5.4.1 From Hierarchical Control to Partial. Multilateral Influence. 5.4.2 Shepherding the Community: Control by Providing Guidance and Setting Boundaries. 5.4.3 Trust Enables Effective Inter-organizational Activities . . . . 5.4.4 Blockchain-Enabled Ecosystems Without Trust. 5.4.5 Guiding Questions. 5.5 Ecosystem Access: Balancing Openness and Closedness. 5.5.1 Challenge (I): How Open Should the Ecosystem Be?. 5.5.2 Challenge (Π): What Resources Should Ecosystem Actors Make Available to the External Environment?. 5.5.3 Revealing as One Mechanism for Ecosystem Growth. 5.5.4 Guiding Questions.
References. 125 126 127 131 133 135 135 137 137 139 145 146 147 147 148 149 153 154 154 155 157 159 160 161
Contents 6 Ecosystem Management Within the Firm. 6.1 Ecosystem Leadership. 6.1.1 How Leadership Differs in Ecosystems. 6.1.2 Overcoming Empowerment Gap in Ecosystems. 6,1.3 Reconnecting the Dots: Enhancing Collaboration Between Ecosystem Teams and Parent Companies. 6.1.4 Guiding Questions. 6.2 Commercial Functions: Creating and Selling Products Across Firm Boundaries. 171 6.2.1 Marketing: Who Needsa Brand Image, Anyway?. 6.2.2 Pricing: Who Sets the Price?. 6.2.3 Sales: Who Closes the Deal?. 6.2.4 Guiding Questions. 6.3 Communication: Leveraging Your Own and Others' Strengths. 178 6.3.1 The Role of Communication in Ecosystems. 6.3.2 Forms of Communication in Ecosystems. 6.3.3 Communication Advantage. 6.3.4 Key Challenges in Ecosystem Communication. 6.3.5 Guiding Questions. 6.4 Financial Planning, Capital and Risk Management
for Ecosystems. 186 6.4.1 Financial Planning (I): Deciding on the Strategy to Direct Investments into Ecosystems. 187 6.4.2 Financial Planning (И): Cost Drivers of Ecosystem Engagement. 189 6.4.3 Excursus: Ecosystems Arising from DeFi Solutions. 6.4.4 Initial Coin Offerings. 6.4.5 Security Token Offerings. 6.4.6 Decentralized Autonomous Organizations. 6.4.7 DeFi for Established Ecosystems: Ecosystem Cost Management. 197 6.4.8 Ecosystem Risk Management. 6.4.9 Guiding Questions. 6.5 Legal and Regulatory Compliance for Ecosystem Managers. 6.5.1 Antitrust and Competition Laws. 6.5.2 Data Privacy and Security Regulations. 6.5.3 Intellectual Property Rights. 6.5.4 Contractual Arrangements. . . . . 6.5.5 The Role of Orchestrators When Fulfilling Legal and Regulatory Requirements. 210 6.5.6 Guiding Questions. 6.6
Information Technology for Ecosystems. xiii 165 165 166 168 169 170 171 173 175 178 178 179 181 183 186 191 192 192 193 198 198 200 201 204 207 208 211 211
xiv Contents 6.6.1 Different Roles of Information Technology in Ecosystems. 211 6.6.2 IT as Enabler of Ecosystems. 6.6.3 IT as Augmentor of Ecosystems. 6.6.4 IT as Mediator in Ecosystems. 6.6.5 IT as Substitutor in Ecosystems. 6.6.6 Guiding Questions. References. 7 8 Navigating Ecosystem Success. 7.1 Ecosystem Performance Assessment. 7.1.1 The Challenges of Measuring Ecosystem Performance. 224 7.1.2 First Steps Toward Assessing Ecosystem Performance. 226 7.1.3 The Ecosystem Performance Indicator Cockpit (EPIC). . . . 7.1.4 Ecosystem Metrics Along the Ecosystem's Lifecycle: The EPIC Framework. 233 7.1.5 Guiding Questions. 7.2 From Thrive to Dive: Ecosystem Failure. 7.2.1 Ecosystem Lessons: The Caseof Baloise. 7.2.2 Roots of
Failure. 7.2.3 Functional Failures. 7.2.4 Distributional Failures. 7.2.5 Learning from Exit: Beyond Failure. 7.2.6 Guiding Questions. 7.3 Ecosystem Competition. 7.3.1 Intra-ecosystem Competition:Competition Within a Single Ecosystem. 7.3.2 Inter-ecosystem Competition: RivalryAcross Different Ecosystems. 7.3.3 Guiding Questions. References. The Future of the Ecosystem (Revolution. 8.1 Environmental Impact: Circular Economy Ecosystems. 8.1.1 Introducing the Circular Economy Paradigm. 8.1.2 Single Firms’Circular Business Models. 8.1.3 Multiple Firms' Circular Economy Ecosystems. 8.1.4 Orchestrators of CEEs. 8.1.5 Building and Orchestrating CEEs: The Way Forward. 8.1.6 Guiding
Questions. 8.2 Social Impact: Ecosystems for the Good. 8.2.1 Securing Social Standards for Workers of Partners and Complementers. 263 213 213 213 216 216 216 223 223 226 237 237 238 239 240 242 244 245 245 246 248 250 250 253 254 254 256 257 259 261 262 262
Contents XV From Measuring to Creating Social Impact. Business Ecosystems that Improve (Local) Communities'Conditions. 8.2.4 Positive Impact for (and by) Consumers and End-Users. 8.2.5 Guiding Questions. 8.3 How Ecosystems Change the Way We Work and Manage. 8.3.1 Good Governance of Ecosystems: Essential Principles for Responsible EcosystemOrchestration. 8.3.2 How Ecosystems Shape General Business Conduct. 8.3.3 Ecosystems, Megatrends, and Tomorrow’s Management Challenges. 8.3.4 Guiding Questions. References. 8.2.2 8.2.3 264 265 266 268 268 269 272 273 275 275 |
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| id | DE-604.BV050114391 |
| illustrated | Illustrated |
| indexdate | 2025-03-31T18:07:37Z |
| institution | BVB |
| isbn | 9783031705540 |
| issn | 2511-2031 |
| language | English |
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| physical | xv, 279 Seiten Illustrationen |
| publishDate | 2024 |
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| series2 | Studies on entrepreneurship, structural change and industrial dynamics |
| spelling | Kreutzer, Markus 1978- Verfasser (DE-588)1020812737 aut Business ecosystems strategizing in a connected world Markus Kreutzer, Erwin Hettich, Pia Kerstin Neudert Cham Springer [2024] xv, 279 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Studies on entrepreneurship, structural change and industrial dynamics 2511-2031 Business Strategy and Leadership Entrepreneurship Organization Strategic planning Leadership New business enterprises Industrial organization Hettich, Erwin Verfasser (DE-588)1164501828 aut Neudert, Pia Kerstin Verfasser aut Erscheint auch als Druck-Ausgabe Erscheint auch als Online-Ausgabe 978-3-031-70555-7 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035451339&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kreutzer, Markus 1978- Hettich, Erwin Neudert, Pia Kerstin Business ecosystems strategizing in a connected world Business Strategy and Leadership Entrepreneurship Organization Strategic planning Leadership New business enterprises Industrial organization |
| title | Business ecosystems strategizing in a connected world |
| title_auth | Business ecosystems strategizing in a connected world |
| title_exact_search | Business ecosystems strategizing in a connected world |
| title_full | Business ecosystems strategizing in a connected world Markus Kreutzer, Erwin Hettich, Pia Kerstin Neudert |
| title_fullStr | Business ecosystems strategizing in a connected world Markus Kreutzer, Erwin Hettich, Pia Kerstin Neudert |
| title_full_unstemmed | Business ecosystems strategizing in a connected world Markus Kreutzer, Erwin Hettich, Pia Kerstin Neudert |
| title_short | Business ecosystems |
| title_sort | business ecosystems strategizing in a connected world |
| title_sub | strategizing in a connected world |
| topic | Business Strategy and Leadership Entrepreneurship Organization Strategic planning Leadership New business enterprises Industrial organization |
| topic_facet | Business Strategy and Leadership Entrepreneurship Organization Strategic planning Leadership New business enterprises Industrial organization |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035451339&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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