Polls, pollsters, and public opinion: a guide for decision-makers
A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion pres...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cambridge, United Kingdom ; New York, NY
Cambridge University Press
2024
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| Series: | Methodological tools in the social sciences
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| Subjects: | |
| Online Access: | DE-12 DE-634 DE-92 DE-473 Volltext |
| Summary: | A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion |
| Item Description: | Title from publisher's bibliographic system (viewed on 01 Nov 2024) |
| Physical Description: | 1 Online-Ressource (xvii, 231 Seiten) |
| ISBN: | 9781108855310 |
| DOI: | 10.1017/9781108855310 |
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| spelling | Young, Clifford (DE-588)1147899649 aut Polls, pollsters, and public opinion a guide for decision-makers Clifford Young, Kathryn Ziemer Cambridge, United Kingdom ; New York, NY Cambridge University Press 2024 1 Online-Ressource (xvii, 231 Seiten) txt rdacontent c rdamedia cr rdacarrier Methodological tools in the social sciences Title from publisher's bibliographic system (viewed on 01 Nov 2024) A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion Public opinion Public opinion / Political aspects Public opinion polls Political science / Decision making Ziemer, Kathryn 1984- aut Erscheint auch als Druck-Ausgabe 9781108479554 Erscheint auch als Druck-Ausgabe 9781108790000 https://doi.org/10.1017/9781108855310?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Young, Clifford Ziemer, Kathryn 1984- Polls, pollsters, and public opinion a guide for decision-makers Public opinion Public opinion / Political aspects Public opinion polls Political science / Decision making |
| title | Polls, pollsters, and public opinion a guide for decision-makers |
| title_auth | Polls, pollsters, and public opinion a guide for decision-makers |
| title_exact_search | Polls, pollsters, and public opinion a guide for decision-makers |
| title_full | Polls, pollsters, and public opinion a guide for decision-makers Clifford Young, Kathryn Ziemer |
| title_fullStr | Polls, pollsters, and public opinion a guide for decision-makers Clifford Young, Kathryn Ziemer |
| title_full_unstemmed | Polls, pollsters, and public opinion a guide for decision-makers Clifford Young, Kathryn Ziemer |
| title_short | Polls, pollsters, and public opinion |
| title_sort | polls pollsters and public opinion a guide for decision makers |
| title_sub | a guide for decision-makers |
| topic | Public opinion Public opinion / Political aspects Public opinion polls Political science / Decision making |
| topic_facet | Public opinion Public opinion / Political aspects Public opinion polls Political science / Decision making |
| url | https://doi.org/10.1017/9781108855310?locatt=mode:legacy |
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