Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops
Coming soon, the firsthand account of a studio insider's adventures in movie marketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Jackson
University Press of Mississippi
2024
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | DE-2070s |
| Summary: | Coming soon, the firsthand account of a studio insider's adventures in movie marketing |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (383 Seiten) |
| ISBN: | 9781496853400 |
Staff View
MARC
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| 245 | 1 | 0 | |a Opening Weekend |b An Insider's Look at Marketing Hollywood's Hits and Flops |
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| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 505 | 8 | |a Cover -- Half Title -- Title Page -- Copyright -- Dedication -- Contents -- Cold Open -- Act 1 -- Prologue -- A Foot in the Door -- Intralink -- What's a Trailer? -- My First -- "Where Are My Balls? -- Main Title Design -- Jack Nicholson -- Guardians at the Editing Room Door -- The Client -- Act 2 -- Opportunity Knocks -- Breaking Ankles -- Yee-Haw! -- Nobody Knows Anything -- Flying Elvises -- Lose the Cigar -- You Can't Handle the Truth! -- The Golf Club Room -- The Winning Streak -- Shawshank -- The Independents -- Before The West Wing -- Selling Shakespeare -- Sex Sells -- Sundance -- Seinfeld -- Hugh, Elizabeth, Organ Abduction -- Merging -- Act 3 -- The Studio -- The New Kid in Town -- One Creepy Snowman -- 1999 -- Robert De Niro: Comedian -- Everybody's Problem -- Becoming Kubrick -- Smart Sharks -- Playability vs. Marketability -- Farewell to the Kings -- Desert Warfare -- Star Power -- Is the Customer Always Right? -- The Battle for Opening Weekend -- The Assignment of a Lifetime -- Disaster at the Box Office -- Action! -- The Old Switcheroo -- The Producers from Hell -- Alfonso Cuarón -- Tweens -- Clint Sweeps the Oscars -- Tim Burton's Double Feature -- Don't Blow It! -- Intermission: A Word about Money -- Dancing Penguins -- Swords and Sandals -- The Franchise -- Studio Politics -- Quitting -- Act 4 -- Now What? -- Back to Work -- Culture Shock -- Beyoncé -- The Channing Factor -- A Star Is Born -- Expectations -- You're Fired! -- Entrepreneuring -- Teaching -- Epilogue -- Acknowledgments -- Filmography -- Creative Commons Licenses -- About the Author | |
| 520 | |a Coming soon, the firsthand account of a studio insider's adventures in movie marketing | ||
| 650 | 4 | |a Motion picture industry-Marketing | |
| 650 | 4 | |a Motion pictures-Distribution | |
| 650 | 4 | |a Motion pictures-Marketing | |
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Record in the Search Index
| _version_ | 1823676360818688000 |
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| adam_text | |
| any_adam_object | |
| author | Fredrick, Jim |
| author_facet | Fredrick, Jim |
| author_role | aut |
| author_sort | Fredrick, Jim |
| author_variant | j f jf |
| building | Verbundindex |
| bvnumber | BV050101434 |
| collection | ZDB-30-PQE |
| contents | Cover -- Half Title -- Title Page -- Copyright -- Dedication -- Contents -- Cold Open -- Act 1 -- Prologue -- A Foot in the Door -- Intralink -- What's a Trailer? -- My First -- "Where Are My Balls? -- Main Title Design -- Jack Nicholson -- Guardians at the Editing Room Door -- The Client -- Act 2 -- Opportunity Knocks -- Breaking Ankles -- Yee-Haw! -- Nobody Knows Anything -- Flying Elvises -- Lose the Cigar -- You Can't Handle the Truth! -- The Golf Club Room -- The Winning Streak -- Shawshank -- The Independents -- Before The West Wing -- Selling Shakespeare -- Sex Sells -- Sundance -- Seinfeld -- Hugh, Elizabeth, Organ Abduction -- Merging -- Act 3 -- The Studio -- The New Kid in Town -- One Creepy Snowman -- 1999 -- Robert De Niro: Comedian -- Everybody's Problem -- Becoming Kubrick -- Smart Sharks -- Playability vs. Marketability -- Farewell to the Kings -- Desert Warfare -- Star Power -- Is the Customer Always Right? -- The Battle for Opening Weekend -- The Assignment of a Lifetime -- Disaster at the Box Office -- Action! -- The Old Switcheroo -- The Producers from Hell -- Alfonso Cuarón -- Tweens -- Clint Sweeps the Oscars -- Tim Burton's Double Feature -- Don't Blow It! -- Intermission: A Word about Money -- Dancing Penguins -- Swords and Sandals -- The Franchise -- Studio Politics -- Quitting -- Act 4 -- Now What? -- Back to Work -- Culture Shock -- Beyoncé -- The Channing Factor -- A Star Is Born -- Expectations -- You're Fired! -- Entrepreneuring -- Teaching -- Epilogue -- Acknowledgments -- Filmography -- Creative Commons Licenses -- About the Author |
| ctrlnum | (ZDB-30-PQE)EBC31673734 (ZDB-30-PAD)EBC31673734 (ZDB-89-EBL)EBL31673734 (OCoLC)1443490029 (DE-599)BVBBV050101434 |
| dewey-full | 384.80688 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 384 - Communications |
| dewey-raw | 384.80688 |
| dewey-search | 384.80688 |
| dewey-sort | 3384.80688 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV050101434 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-10T13:15:06Z |
| institution | BVB |
| isbn | 9781496853400 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035438596 |
| oclc_num | 1443490029 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (383 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | University Press of Mississippi |
| record_format | marc |
| spelling | Fredrick, Jim Verfasser aut Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops 1st ed Jackson University Press of Mississippi 2024 ©2024 1 Online-Ressource (383 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Half Title -- Title Page -- Copyright -- Dedication -- Contents -- Cold Open -- Act 1 -- Prologue -- A Foot in the Door -- Intralink -- What's a Trailer? -- My First -- "Where Are My Balls? -- Main Title Design -- Jack Nicholson -- Guardians at the Editing Room Door -- The Client -- Act 2 -- Opportunity Knocks -- Breaking Ankles -- Yee-Haw! -- Nobody Knows Anything -- Flying Elvises -- Lose the Cigar -- You Can't Handle the Truth! -- The Golf Club Room -- The Winning Streak -- Shawshank -- The Independents -- Before The West Wing -- Selling Shakespeare -- Sex Sells -- Sundance -- Seinfeld -- Hugh, Elizabeth, Organ Abduction -- Merging -- Act 3 -- The Studio -- The New Kid in Town -- One Creepy Snowman -- 1999 -- Robert De Niro: Comedian -- Everybody's Problem -- Becoming Kubrick -- Smart Sharks -- Playability vs. Marketability -- Farewell to the Kings -- Desert Warfare -- Star Power -- Is the Customer Always Right? -- The Battle for Opening Weekend -- The Assignment of a Lifetime -- Disaster at the Box Office -- Action! -- The Old Switcheroo -- The Producers from Hell -- Alfonso Cuarón -- Tweens -- Clint Sweeps the Oscars -- Tim Burton's Double Feature -- Don't Blow It! -- Intermission: A Word about Money -- Dancing Penguins -- Swords and Sandals -- The Franchise -- Studio Politics -- Quitting -- Act 4 -- Now What? -- Back to Work -- Culture Shock -- Beyoncé -- The Channing Factor -- A Star Is Born -- Expectations -- You're Fired! -- Entrepreneuring -- Teaching -- Epilogue -- Acknowledgments -- Filmography -- Creative Commons Licenses -- About the Author Coming soon, the firsthand account of a studio insider's adventures in movie marketing Motion picture industry-Marketing Motion pictures-Distribution Motion pictures-Marketing Erscheint auch als Druck-Ausgabe Fredrick, Jim Opening Weekend Jackson : University Press of Mississippi,c2024 9781496853387 |
| spellingShingle | Fredrick, Jim Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops Cover -- Half Title -- Title Page -- Copyright -- Dedication -- Contents -- Cold Open -- Act 1 -- Prologue -- A Foot in the Door -- Intralink -- What's a Trailer? -- My First -- "Where Are My Balls? -- Main Title Design -- Jack Nicholson -- Guardians at the Editing Room Door -- The Client -- Act 2 -- Opportunity Knocks -- Breaking Ankles -- Yee-Haw! -- Nobody Knows Anything -- Flying Elvises -- Lose the Cigar -- You Can't Handle the Truth! -- The Golf Club Room -- The Winning Streak -- Shawshank -- The Independents -- Before The West Wing -- Selling Shakespeare -- Sex Sells -- Sundance -- Seinfeld -- Hugh, Elizabeth, Organ Abduction -- Merging -- Act 3 -- The Studio -- The New Kid in Town -- One Creepy Snowman -- 1999 -- Robert De Niro: Comedian -- Everybody's Problem -- Becoming Kubrick -- Smart Sharks -- Playability vs. Marketability -- Farewell to the Kings -- Desert Warfare -- Star Power -- Is the Customer Always Right? -- The Battle for Opening Weekend -- The Assignment of a Lifetime -- Disaster at the Box Office -- Action! -- The Old Switcheroo -- The Producers from Hell -- Alfonso Cuarón -- Tweens -- Clint Sweeps the Oscars -- Tim Burton's Double Feature -- Don't Blow It! -- Intermission: A Word about Money -- Dancing Penguins -- Swords and Sandals -- The Franchise -- Studio Politics -- Quitting -- Act 4 -- Now What? -- Back to Work -- Culture Shock -- Beyoncé -- The Channing Factor -- A Star Is Born -- Expectations -- You're Fired! -- Entrepreneuring -- Teaching -- Epilogue -- Acknowledgments -- Filmography -- Creative Commons Licenses -- About the Author Motion picture industry-Marketing Motion pictures-Distribution Motion pictures-Marketing |
| title | Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops |
| title_auth | Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops |
| title_exact_search | Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops |
| title_full | Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops |
| title_fullStr | Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops |
| title_full_unstemmed | Opening Weekend An Insider's Look at Marketing Hollywood's Hits and Flops |
| title_short | Opening Weekend |
| title_sort | opening weekend an insider s look at marketing hollywood s hits and flops |
| title_sub | An Insider's Look at Marketing Hollywood's Hits and Flops |
| topic | Motion picture industry-Marketing Motion pictures-Distribution Motion pictures-Marketing |
| topic_facet | Motion picture industry-Marketing Motion pictures-Distribution Motion pictures-Marketing |
| work_keys_str_mv | AT fredrickjim openingweekendaninsiderslookatmarketinghollywoodshitsandflops |