Airport marketing strategies: aviation and tourism perspectives
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Leeds
Emerald Publishing
2024
|
| Edition: | First edition |
| Online Access: | DE-1050 DE-863 DE-862 DE-945 DE-29 Volltext |
| Physical Description: | 1 Online-Ressource (xxiii, 183 Seiten) |
| ISBN: | 9781836080824 9781836080848 |
| DOI: | 10.1108/9781836080824 |
Staff View
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| 245 | 1 | 0 | |a Airport marketing strategies |b aviation and tourism perspectives |c by Dr. Lázaro Florido-Benítez (University of Málaga, Spain) |
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| 505 | 8 | |a Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract | |
| 505 | 8 | |a 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References | |
| 505 | 8 | |a 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports | |
| 505 | 8 | |a 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector -- 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract | |
| 505 | 8 | |a 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References | |
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Record in the Search Index
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| adam_text | |
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| author | Florido-Benítez, Lázaro |
| author_facet | Florido-Benítez, Lázaro |
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| bvnumber | BV050077796 |
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| contents | Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector -- 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References |
| ctrlnum | (OCoLC)1492115495 (DE-599)BVBBV050077796 |
| doi_str_mv | 10.1108/9781836080824 |
| edition | First edition |
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| id | DE-604.BV050077796 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-11T04:00:31Z |
| institution | BVB |
| isbn | 9781836080824 9781836080848 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035415112 |
| oclc_num | 1492115495 |
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| physical | 1 Online-Ressource (xxiii, 183 Seiten) |
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| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing |
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| spellingShingle | Florido-Benítez, Lázaro Airport marketing strategies aviation and tourism perspectives Cover -- Airport Marketing Strategies -- Airport Marketing Strategies: Aviation and Tourism Perspectives -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- List of Abbreviations -- About the Author -- Preface -- Acknowledgements -- 1. Introduction -- Abstract -- 1.1 When Airport Operators Were Reluctant to Implement Marketing Tools -- 1.2 There Is a World Full of Opportunities Between the Aviation and Marketing Sectors -- 1.3 Airports in the Digital Innovation Era -- References -- 2. Marketing Activity and Its Relationship With Airports -- Abstract 2.1 Marketing Approaches and Alternatives -- 2.2 Airports Are an Integral Part of the Success of Destination Marketing -- 2.3 Airport Marketing Conceptualisation -- 2.4 Mobile Marketing as a Tool to Increase Passengers' Satisfaction and Experience Levels -- 2.5 Social Media Is a Tool to Share Airports' Content and Passengers' Experiences -- 2.6 Customer Loyalty Programmes Are Added Value for Airports and Airlines -- 2.7 Airport Operators Need to Adapt Their Marketing Strategies to Changing Customer Needs -- 2.8 Regional Airports Need to Increase Revenue Through Corporate Aviation -- References 3. Airport Costs and Revenues to Consider by Airport Operators -- Abstract -- 3.1 The Main Cost Structure at Airports -- 3.2 The Importance of Airport Revenues in the 21st Century -- 3.3 Airport Pricing After the COVID-19 Pandemic -- References -- 4. Airport Business Portfolio -- Abstract -- 4.1 Traditional Business at Airports -- 4.2 Tangible and Intangible Elements at the Airport -- 4.3 Airport's Business Portfolio to Enhance Their Profitability -- References -- 5. Airport Marketing Strategy -- Abstract -- 5.1 The Concept of Strategy as a Business and Marketing Tool at Airports 5.2 An Overview of the Marketing Strategy Definition in the Aviation Sector -- 5.3 Airport Marketing Strategy: Role and Scope of Business Activity -- 5.4 How Important Are Airport Marketing Strategies for the Tourism Sector? -- References -- 6. Diversification of Airport Marketing Strategies -- Abstract -- 6.1 Airport's Own Marketing Strategies -- 6.2 Airport Strategic Alliances -- 6.3 Diversification of Strategies and Alliances in the Aviation and Tourism Industries -- References -- 7. Digital Channels Improve Promotion and Communication Campaigns -- Abstract 7.1 Digital Channels: An Improvement Tool for Marketing Activities for Airports and Companies -- 7.2 Neuromarketing for a Better Understanding Between Consumers' Needs and Organisations -- 7.3 Joint Promotion and Communication Campaigns -- 7.4 Examples of Airports and Airlines Joint Promotion Campaigns With Other Partners -- 7.5 Mobile Marketing as a Promotion Tool -- 7.6 Encourage Promotion and Communication Campaigns at Air Cargo Industry -- 7.7 A Brief Overview of Promotion and Communication Campaigns at Free International Trade -- References Airports / Economic aspects Airports / Management Aeronautics, Commercial / Economic aspects Air travel Aéroports / Gestion Transports aériens / Aspect économique Voyages en avion |
| title | Airport marketing strategies aviation and tourism perspectives |
| title_auth | Airport marketing strategies aviation and tourism perspectives |
| title_exact_search | Airport marketing strategies aviation and tourism perspectives |
| title_full | Airport marketing strategies aviation and tourism perspectives by Dr. Lázaro Florido-Benítez (University of Málaga, Spain) |
| title_fullStr | Airport marketing strategies aviation and tourism perspectives by Dr. Lázaro Florido-Benítez (University of Málaga, Spain) |
| title_full_unstemmed | Airport marketing strategies aviation and tourism perspectives by Dr. Lázaro Florido-Benítez (University of Málaga, Spain) |
| title_short | Airport marketing strategies |
| title_sort | airport marketing strategies aviation and tourism perspectives |
| title_sub | aviation and tourism perspectives |
| topic | Airports / Economic aspects Airports / Management Aeronautics, Commercial / Economic aspects Air travel Aéroports / Gestion Transports aériens / Aspect économique Voyages en avion |
| topic_facet | Airports / Economic aspects Airports / Management Aeronautics, Commercial / Economic aspects Air travel Aéroports / Gestion Transports aériens / Aspect économique Voyages en avion |
| url | https://doi.org/10.1108/9781836080824 |
| work_keys_str_mv | AT floridobenitezlazaro airportmarketingstrategiesaviationandtourismperspectives |