Intoxicating Pleasures: The Reinvention of Wine, Beer, and Whiskey after Prohibition
In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, CA
University of California Press
[2024]
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| Schriftenreihe: | California Studies in Food and Culture
83 |
| Schlagworte: | |
| Online-Zugang: | DE-Aug4 Volltext |
| Zusammenfassung: | In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024) |
| Beschreibung: | 1 Online-Ressource (398 pages) |
| ISBN: | 9780520401112 |
| DOI: | 10.1525/9780520401112 |
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| spelling | Jacobson, Lisa Verfasser aut Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition Lisa Jacobson Berkeley, CA University of California Press [2024] 2024 1 Online-Ressource (398 pages) txt rdacontent c rdamedia cr rdacarrier California Studies in Food and Culture 83 Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024) In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies-a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners-powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens In English SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIENCE / Public Policy / Agriculture & Food Policy) bisacsh Alcoholic beverage industry Social aspects United States Alcoholic beverages Social aspects United States Drinking of alcoholic beverages United States Prohibition United States History https://doi.org/10.1525/9780520401112?locatt=mode:legacy Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Jacobson, Lisa Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIENCE / Public Policy / Agriculture & Food Policy) bisacsh Alcoholic beverage industry Social aspects United States Alcoholic beverages Social aspects United States Drinking of alcoholic beverages United States Prohibition United States History |
| title | Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition |
| title_auth | Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition |
| title_exact_search | Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition |
| title_full | Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition Lisa Jacobson |
| title_fullStr | Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition Lisa Jacobson |
| title_full_unstemmed | Intoxicating Pleasures The Reinvention of Wine, Beer, and Whiskey after Prohibition Lisa Jacobson |
| title_short | Intoxicating Pleasures |
| title_sort | intoxicating pleasures the reinvention of wine beer and whiskey after prohibition |
| title_sub | The Reinvention of Wine, Beer, and Whiskey after Prohibition |
| topic | SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIENCE / Public Policy / Agriculture & Food Policy) bisacsh Alcoholic beverage industry Social aspects United States Alcoholic beverages Social aspects United States Drinking of alcoholic beverages United States Prohibition United States History |
| topic_facet | SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIENCE / Public Policy / Agriculture & Food Policy) Alcoholic beverage industry Social aspects United States Alcoholic beverages Social aspects United States Drinking of alcoholic beverages United States Prohibition United States History |
| url | https://doi.org/10.1525/9780520401112?locatt=mode:legacy |
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