AI-driven marketing research and data analytics:
"This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing research"--
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing research"-- |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxv, 490 Seiten Illustrationen, Diagramme |
| ISBN: | 9798369321652 9798369344866 |
Internformat
MARC
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Datensatz im Suchindex
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| physical | xxv, 490 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | AI-driven marketing research and data analytics Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive Hershey, PA IGI Global [2024] © 2024 xxv, 490 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source Includes bibliographical references and index "This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing research"-- Künstliche Intelligenz / (DE-627)091373379 / (DE-2867)15611-3 Data Analytics / (DE-627)1682413969 / (DE-2867)30237-0 Big Data / (DE-627)88953330X / (DE-2867)30145-5 Online-Marketing / (DE-627)091381541 / (DE-2867)21315-0 Beziehungsmarketing / (DE-627)091354323 / (DE-2867)19133-0 Marketingmanagement / (DE-627)091376319 / (DE-2867)12770-5 Marktforschung / (DE-627)091376394 / (DE-2867)12774-4 Marketing research / Technological innovations Data mining Artificial intelligence (DE-588)4143413-4 Aufsatzsammlung gnd-content Masengu, Reason 1982- (DE-588)130758179X edt Chiwaridzo, Option Takunda (DE-588)1307589820 edt Dube, Mercy edt Ruzive, Benson edt Erscheint auch als Online-Ausgabe 9798369321669 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1883838568.pdf 2024-08-04 Inhaltsverzeichnis |
| spellingShingle | AI-driven marketing research and data analytics |
| subject_GND | (DE-588)4143413-4 |
| title | AI-driven marketing research and data analytics |
| title_auth | AI-driven marketing research and data analytics |
| title_exact_search | AI-driven marketing research and data analytics |
| title_full | AI-driven marketing research and data analytics Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive |
| title_fullStr | AI-driven marketing research and data analytics Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive |
| title_full_unstemmed | AI-driven marketing research and data analytics Reason Masengu, Option Takunda Chiwaridzo, Mercy Dube, Benson Ruzive |
| title_short | AI-driven marketing research and data analytics |
| title_sort | ai driven marketing research and data analytics |
| topic_facet | Aufsatzsammlung |
| url | https://www.gbv.de/dms/zbw/1883838568.pdf |
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