Neurosensory and neuromarketing impacts on consumer behavior:
"The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional r...
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| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2025]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Summary: | "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- |
| Item Description: | Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/18/2024) |
| Physical Description: | 538 Seiten |
| ISBN: | 9798369382226 9798369382233 |
Staff View
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| 520 | 3 | |a "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- | |
| 653 | 0 | |a Brain / Imaging | |
| 653 | 0 | |a Consumer behavior / Psychological aspects | |
| 653 | 0 | |a Consumers / Psychology | |
| 653 | 0 | |a Marketing research | |
| 653 | 0 | |a Neuromarketing | |
| 653 | 0 | |a Artificial intelligence | |
| 653 | 0 | |a Artificial Intelligence | |
| 653 | 0 | |a Branding and Brand Trust | |
| 653 | 0 | |a Consumer Behavior | |
| 653 | 0 | |a Consumer Engagement | |
| 653 | 0 | |a Emotional Engagement | |
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| 653 | 0 | |a Machine Learning | |
| 653 | 0 | |a Marketing | |
| 653 | 0 | |a Neuroscience | |
| 653 | 0 | |a Performance Metrics | |
| 653 | 0 | |a Sensory Marketing | |
| 653 | 0 | |a Social Media | |
| 700 | 1 | |a Malik, Reena |d 1986- |4 edt | |
| 700 | 1 | |a Malhan, Shivani |4 edt | |
| 700 | 1 | |a Arora, Manpreet |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 979-8-3693-8224-0 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035303474 | |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049965573 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-10T11:05:27Z |
| institution | BVB |
| isbn | 9798369382226 9798369382233 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035303474 |
| oclc_num | 1492135825 |
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| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 538 Seiten |
| publishDate | 2025 |
| publishDateSearch | 2025 |
| publishDateSort | 2025 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors Hershey, Pennsylvania IGI Global [2025] © 2025 538 Seiten txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/18/2024) "The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians."-- Brain / Imaging Consumer behavior / Psychological aspects Consumers / Psychology Marketing research Neuromarketing Artificial intelligence Artificial Intelligence Branding and Brand Trust Consumer Behavior Consumer Engagement Emotional Engagement Ethics and Law Machine Learning Marketing Neuroscience Performance Metrics Sensory Marketing Social Media Malik, Reena 1986- edt Malhan, Shivani edt Arora, Manpreet edt Erscheint auch als Online-Ausgabe 979-8-3693-8224-0 |
| spellingShingle | Neurosensory and neuromarketing impacts on consumer behavior |
| title | Neurosensory and neuromarketing impacts on consumer behavior |
| title_auth | Neurosensory and neuromarketing impacts on consumer behavior |
| title_exact_search | Neurosensory and neuromarketing impacts on consumer behavior |
| title_full | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| title_fullStr | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| title_full_unstemmed | Neurosensory and neuromarketing impacts on consumer behavior Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| title_short | Neurosensory and neuromarketing impacts on consumer behavior |
| title_sort | neurosensory and neuromarketing impacts on consumer behavior |
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