Multichannel Marketing: strategy – design – digital technology
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Wiesbaden
Springer
[2024]
|
| Series: | Springer Texts in Business and Economics
|
| Subjects: | |
| Physical Description: | xiii, 741 Seiten Illustrationen |
| ISBN: | 9783658446741 |
| ISSN: | 2192-4341 |
Staff View
MARC
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Record in the Search Index
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| author | Wirtz, Bernd W. 1964- |
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| building | Verbundindex |
| bvnumber | BV049938382 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV049938382 |
| illustrated | Illustrated |
| indexdate | 2025-03-04T13:02:12Z |
| institution | BVB |
| isbn | 9783658446741 |
| issn | 2192-4341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035276659 |
| oclc_num | 1477599745 |
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| owner_facet | DE-355 DE-BY-UBR DE-188 |
| physical | xiii, 741 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spelling | Wirtz, Bernd W. 1964- Verfasser (DE-588)122331648 aut Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz Wiesbaden Springer [2024] xiii, 741 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Springer Texts in Business and Economics 2192-4341 Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketingmanagement (DE-588)4168907-0 s Erscheint auch als Online-Ausgabe 978-3-658-44675-8 |
| spellingShingle | Wirtz, Bernd W. 1964- Multichannel Marketing strategy – design – digital technology Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4725388-5 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4078869-6 |
| title | Multichannel Marketing strategy – design – digital technology |
| title_auth | Multichannel Marketing strategy – design – digital technology |
| title_exact_search | Multichannel Marketing strategy – design – digital technology |
| title_full | Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz |
| title_fullStr | Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz |
| title_full_unstemmed | Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz |
| title_short | Multichannel Marketing |
| title_sort | multichannel marketing strategy design digital technology |
| title_sub | strategy – design – digital technology |
| topic | Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Mehrgleisiger Vertrieb Marketingmanagement Marketingstrategie Vertriebsorganisation |
| work_keys_str_mv | AT wirtzberndw multichannelmarketingstrategydesigndigitaltechnology |