Multichannel Marketing: strategy – design – digital technology
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer
[2024]
|
| Schriftenreihe: | Springer Texts in Business and Economics
|
| Schlagworte: | |
| Beschreibung: | xiii, 741 Seiten Illustrationen |
| ISBN: | 9783658446741 |
| ISSN: | 2192-4341 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049938382 | ||
| 003 | DE-604 | ||
| 005 | 20250304 | ||
| 007 | t| | ||
| 008 | 241105s2024 xx a||| |||| 00||| eng d | ||
| 020 | |a 9783658446741 |9 978-3-658-44674-1 | ||
| 035 | |a (OCoLC)1477599745 | ||
| 035 | |a (DE-599)BVBBV049938382 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-188 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Wirtz, Bernd W. |d 1964- |e Verfasser |0 (DE-588)122331648 |4 aut | |
| 245 | 1 | 0 | |a Multichannel Marketing |b strategy – design – digital technology |c Bernd W. Wirtz |
| 264 | 1 | |a Wiesbaden |b Springer |c [2024] | |
| 300 | |a xiii, 741 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Springer Texts in Business and Economics |x 2192-4341 | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Digital Marketing | |
| 650 | 4 | |a Market Research and Competitive Intelligence | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Business intelligence | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Vertriebsorganisation |0 (DE-588)4078869-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 0 | 1 | |a Vertriebsorganisation |0 (DE-588)4078869-6 |D s |
| 689 | 0 | 2 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Mehrgleisiger Vertrieb |0 (DE-588)4725388-5 |D s |
| 689 | 1 | 1 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 1 | 2 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-658-44675-8 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035276659 | |
Datensatz im Suchindex
| _version_ | 1825668682338009088 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Wirtz, Bernd W. 1964- |
| author_GND | (DE-588)122331648 |
| author_facet | Wirtz, Bernd W. 1964- |
| author_role | aut |
| author_sort | Wirtz, Bernd W. 1964- |
| author_variant | b w w bw bww |
| building | Verbundindex |
| bvnumber | BV049938382 |
| classification_rvk | QP 650 QP 621 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1477599745 (DE-599)BVBBV049938382 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV049938382 |
| illustrated | Illustrated |
| indexdate | 2025-03-04T13:02:12Z |
| institution | BVB |
| isbn | 9783658446741 |
| issn | 2192-4341 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035276659 |
| oclc_num | 1477599745 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-188 |
| physical | xiii, 741 Seiten Illustrationen |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spelling | Wirtz, Bernd W. 1964- Verfasser (DE-588)122331648 aut Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz Wiesbaden Springer [2024] xiii, 741 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Springer Texts in Business and Economics 2192-4341 Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Vertriebsorganisation (DE-588)4078869-6 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 s Vertriebsorganisation (DE-588)4078869-6 s Marketing (DE-588)4037589-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketingmanagement (DE-588)4168907-0 s Erscheint auch als Online-Ausgabe 978-3-658-44675-8 |
| spellingShingle | Wirtz, Bernd W. 1964- Multichannel Marketing strategy – design – digital technology Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4725388-5 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4078869-6 |
| title | Multichannel Marketing strategy – design – digital technology |
| title_auth | Multichannel Marketing strategy – design – digital technology |
| title_exact_search | Multichannel Marketing strategy – design – digital technology |
| title_full | Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz |
| title_fullStr | Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz |
| title_full_unstemmed | Multichannel Marketing strategy – design – digital technology Bernd W. Wirtz |
| title_short | Multichannel Marketing |
| title_sort | multichannel marketing strategy design digital technology |
| title_sub | strategy – design – digital technology |
| topic | Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Marketing (DE-588)4037589-4 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Vertriebsorganisation (DE-588)4078869-6 gnd |
| topic_facet | Marketing Digital Marketing Market Research and Competitive Intelligence Telemarketing Internet marketing Marketing research Business intelligence Mehrgleisiger Vertrieb Marketingmanagement Marketingstrategie Vertriebsorganisation |
| work_keys_str_mv | AT wirtzberndw multichannelmarketingstrategydesigndigitaltechnology |