Cosmetics Marketing Strategy in the Era of the Digital Ecosystem: Revolutionizing Beauty in the New Market Frontier
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer Nature Singapore
2024
Singapore Springer |
| Ausgabe: | 1st ed. 2024 |
| Schlagworte: | |
| Online-Zugang: | DE-522 DE-B768 DE-634 DE-1043 DE-1102 DE-1046 DE-858 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-19 DE-706 DE-824 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XVI, 224 p. 20 illus., 19 illus. in color) |
| ISBN: | 9789819736744 |
| DOI: | 10.1007/978-981-97-3674-4 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | |
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| author | Park, Young Won Hong, Paul |
| author_facet | Park, Young Won Hong, Paul |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.4092 658.4012 |
| dewey-sort | 3658.4092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-97-3674-4 |
| edition | 1st ed. 2024 |
| format | Electronic eBook |
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| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035273258 |
| open_access_boolean | |
| owner | DE-1046 DE-739 DE-573 DE-1043 DE-2070s DE-1049 DE-Aug4 DE-1051 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-634 DE-91 DE-BY-TUM DE-706 DE-522 DE-858 DE-19 DE-BY-UBM DE-B768 DE-824 DE-860 DE-83 DE-M347 DE-898 DE-BY-UBR DE-523 DE-92 DE-861 DE-1102 |
| owner_facet | DE-1046 DE-739 DE-573 DE-1043 DE-2070s DE-1049 DE-Aug4 DE-1051 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-634 DE-91 DE-BY-TUM DE-706 DE-522 DE-858 DE-19 DE-BY-UBM DE-B768 DE-824 DE-860 DE-83 DE-M347 DE-898 DE-BY-UBR DE-523 DE-92 DE-861 DE-1102 |
| physical | 1 Online-Ressource (XVI, 224 p. 20 illus., 19 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Singapore Springer |
| record_format | marc |
| spellingShingle | Park, Young Won Hong, Paul Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier Business Strategy and Leadership Digital Marketing Market Research and Competitive Intelligence Branding Strategic planning Leadership Telemarketing Internet marketing Marketing research Business intelligence Branding (Marketing) |
| title | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier |
| title_auth | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier |
| title_exact_search | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier |
| title_full | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier by Young Won Park, Paul Hong |
| title_fullStr | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier by Young Won Park, Paul Hong |
| title_full_unstemmed | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier by Young Won Park, Paul Hong |
| title_short | Cosmetics Marketing Strategy in the Era of the Digital Ecosystem |
| title_sort | cosmetics marketing strategy in the era of the digital ecosystem revolutionizing beauty in the new market frontier |
| title_sub | Revolutionizing Beauty in the New Market Frontier |
| topic | Business Strategy and Leadership Digital Marketing Market Research and Competitive Intelligence Branding Strategic planning Leadership Telemarketing Internet marketing Marketing research Business intelligence Branding (Marketing) |
| topic_facet | Business Strategy and Leadership Digital Marketing Market Research and Competitive Intelligence Branding Strategic planning Leadership Telemarketing Internet marketing Marketing research Business intelligence Branding (Marketing) |
| url | https://doi.org/10.1007/978-981-97-3674-4 |
| work_keys_str_mv | AT parkyoungwon cosmeticsmarketingstrategyintheeraofthedigitalecosystemrevolutionizingbeautyinthenewmarketfrontier AT hongpaul cosmeticsmarketingstrategyintheeraofthedigitalecosystemrevolutionizingbeautyinthenewmarketfrontier |