Wie Unternehmen Lebensmittel vermarkten: Marketing-Fallstudien
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Wien
facultas
[2024]
|
| Edition: | 1. Auflage |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 189 Seiten Illustrationen 24 cm x 17 cm, 381 g |
| ISBN: | 9783708925202 3708925203 |
Staff View
MARC
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| 653 | |a Laura Wallnöfer | ||
| 653 | |a Siegfried Pöchtrager | ||
| 653 | |a Oliver Meixner | ||
| 653 | |a Lebensmittelmarketing | ||
| 653 | |a Agrarmarketimg | ||
| 653 | |a Ernährungswirtschaft | ||
| 653 | |a Novel Foods | ||
| 653 | |a angewandtes Marketing | ||
| 653 | |a Innovation | ||
| 653 | |a Markentreue | ||
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Record in the Search Index
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| adam_text | |
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| author2 | Riefler, Petra 1979- Wallnöfer, Laura ca. 20./21. Jh Pöchtrager, Siegfried Meixner, Oliver |
| author2_role | edt edt edt edt |
| author2_variant | p r pr l w lw s p sp o m om |
| author_GND | (DE-588)1020732717 (DE-588)134803050X (DE-588)134089391 (DE-588)138031444 |
| author_facet | Riefler, Petra 1979- Wallnöfer, Laura ca. 20./21. Jh Pöchtrager, Siegfried Meixner, Oliver |
| building | Verbundindex |
| bvnumber | BV049926915 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1477602677 (DE-599)DNB1337468991 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Österreich (DE-588)4043271-3 gnd |
| geographic_facet | Österreich |
| id | DE-604.BV049926915 |
| illustrated | Illustrated |
| indexdate | 2025-05-22T08:01:04Z |
| institution | BVB |
| isbn | 9783708925202 3708925203 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035265360 |
| oclc_num | 1477602677 |
| open_access_boolean | |
| owner | DE-384 DE-92 |
| owner_facet | DE-384 DE-92 |
| physical | 189 Seiten Illustrationen 24 cm x 17 cm, 381 g |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | facultas |
| record_format | marc |
| spelling | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien Petra Riefler, Laura Wallnöfer, Siegfried Pöchtrager, Oliver Meixner (Hg.) 1. Auflage Wien facultas [2024] © 2024 189 Seiten Illustrationen 24 cm x 17 cm, 381 g txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Lebensmittelmarkt (DE-588)4139346-6 gnd rswk-swf Lebensmittelindustrie (DE-588)4034889-1 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Lebensmittelhandel (DE-588)4034883-0 gnd rswk-swf Vermarktung (DE-588)4121857-7 gnd rswk-swf Österreich (DE-588)4043271-3 gnd rswk-swf Petra Riefler Laura Wallnöfer Siegfried Pöchtrager Oliver Meixner Lebensmittelmarketing Agrarmarketimg Ernährungswirtschaft Novel Foods angewandtes Marketing Innovation Markentreue Tradition Kommunikationsstrategien (DE-588)4522595-3 Fallstudiensammlung gnd-content Lebensmittelindustrie (DE-588)4034889-1 s Lebensmittelmarkt (DE-588)4139346-6 s Lebensmittel (DE-588)4034870-2 s Marketing (DE-588)4037589-4 s Vermarktung (DE-588)4121857-7 s DE-604 Österreich (DE-588)4043271-3 g Lebensmittelhandel (DE-588)4034883-0 s Riefler, Petra 1979- (DE-588)1020732717 edt Wallnöfer, Laura ca. 20./21. Jh. (DE-588)134803050X edt Pöchtrager, Siegfried (DE-588)134089391 edt Meixner, Oliver (DE-588)138031444 edt Erscheint auch als Online-Ausgabe, EPUB 978-3-99111-952-4 DNB Datenaustausch https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035265360&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20240731 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Lebensmittelhandel (DE-588)4034883-0 gnd Vermarktung (DE-588)4121857-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4139346-6 (DE-588)4034889-1 (DE-588)4034870-2 (DE-588)4034883-0 (DE-588)4121857-7 (DE-588)4043271-3 (DE-588)4522595-3 |
| title | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien |
| title_auth | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien |
| title_exact_search | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien |
| title_full | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien Petra Riefler, Laura Wallnöfer, Siegfried Pöchtrager, Oliver Meixner (Hg.) |
| title_fullStr | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien Petra Riefler, Laura Wallnöfer, Siegfried Pöchtrager, Oliver Meixner (Hg.) |
| title_full_unstemmed | Wie Unternehmen Lebensmittel vermarkten Marketing-Fallstudien Petra Riefler, Laura Wallnöfer, Siegfried Pöchtrager, Oliver Meixner (Hg.) |
| title_short | Wie Unternehmen Lebensmittel vermarkten |
| title_sort | wie unternehmen lebensmittel vermarkten marketing fallstudien |
| title_sub | Marketing-Fallstudien |
| topic | Marketing (DE-588)4037589-4 gnd Lebensmittelmarkt (DE-588)4139346-6 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Lebensmittel (DE-588)4034870-2 gnd Lebensmittelhandel (DE-588)4034883-0 gnd Vermarktung (DE-588)4121857-7 gnd |
| topic_facet | Marketing Lebensmittelmarkt Lebensmittelindustrie Lebensmittel Lebensmittelhandel Vermarktung Österreich Fallstudiensammlung |
| url | https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035265360&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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