International marketing research: a transformative approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham, Switzerland
Palgrave Macmillan
[2024]
|
| Edition: | 1st ed. 2024 |
| Subjects: | |
| Physical Description: | xlix, 611 Seiten Diagramme |
| ISBN: | 9783031546495 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049923086 | ||
| 003 | DE-604 | ||
| 005 | 20250414 | ||
| 007 | t| | ||
| 008 | 241024s2024 xx |||| |||| 00||| eng d | ||
| 020 | |a 9783031546495 |c pbk |9 978-3-031-54649-5 | ||
| 035 | |a (OCoLC)1477605957 | ||
| 035 | |a (DE-599)BVBBV049923086 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-473 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Kumar, V. |d 1957- |e Verfasser |0 (DE-588)131395319 |4 aut | |
| 245 | 1 | 0 | |a International marketing research |b a transformative approach |c V. Kumar |
| 264 | 1 | |a Cham, Switzerland |b Palgrave Macmillan |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a xlix, 611 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Market Research and Competitive Intelligence | |
| 650 | 4 | |a Digital Marketing | |
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Business intelligence | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Branding (Marketing) | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-031-54650-1 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035261608 | |
Record in the Search Index
| _version_ | 1829379295781322752 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kumar, V. 1957- |
| author_GND | (DE-588)131395319 |
| author_facet | Kumar, V. 1957- |
| author_role | aut |
| author_sort | Kumar, V. 1957- |
| author_variant | v k vk |
| building | Verbundindex |
| bvnumber | BV049923086 |
| classification_rvk | QP 611 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1477605957 (DE-599)BVBBV049923086 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed. 2024 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049923086</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20250414</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">241024s2024 xx |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783031546495</subfield><subfield code="c">pbk</subfield><subfield code="9">978-3-031-54649-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1477605957</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049923086</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kumar, V.</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131395319</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing research</subfield><subfield code="b">a transformative approach</subfield><subfield code="c">V. Kumar</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham, Switzerland</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xlix, 611 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market Research and Competitive Intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Digital Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business intelligence</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telemarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-031-54650-1</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035261608</subfield></datafield></record></collection> |
| id | DE-604.BV049923086 |
| illustrated | Not Illustrated |
| indexdate | 2025-04-14T12:00:49Z |
| institution | BVB |
| isbn | 9783031546495 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035261608 |
| oclc_num | 1477605957 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | xlix, 611 Seiten Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Kumar, V. 1957- Verfasser (DE-588)131395319 aut International marketing research a transformative approach V. Kumar Cham, Switzerland Palgrave Macmillan [2024] © 2024 xlix, 611 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing) Erscheint auch als Online-Ausgabe 978-3-031-54650-1 |
| spellingShingle | Kumar, V. 1957- International marketing research a transformative approach Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing) |
| title | International marketing research a transformative approach |
| title_auth | International marketing research a transformative approach |
| title_exact_search | International marketing research a transformative approach |
| title_full | International marketing research a transformative approach V. Kumar |
| title_fullStr | International marketing research a transformative approach V. Kumar |
| title_full_unstemmed | International marketing research a transformative approach V. Kumar |
| title_short | International marketing research |
| title_sort | international marketing research a transformative approach |
| title_sub | a transformative approach |
| topic | Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing) |
| topic_facet | Marketing Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing) |
| work_keys_str_mv | AT kumarv internationalmarketingresearchatransformativeapproach |