Future:Guide Marketing: neue Wege für Marken von morgen
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt
The Future:Project AG
2024
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 192 Seiten 21.7 cm x 17.3 cm |
| ISBN: | 9783910992177 391099217X |
Internformat
MARC
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| 653 | |a Transformation | ||
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| 700 | 1 | |a Weiss, Nina |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1817318694123995136 |
|---|---|
| adam_text |
INHALT
WAS
IST
DER
FUTURE:GUIDE
MARKETING?
4
INTRO
MARKENKRISE
8
HINTERGRUND
WAS
IST
EINE
MARKE?
20
TRANSFORMATIONEN
SECHS
TRANSFORMATIONEN
UND
IHRE
BEDEUTUNG
FUER
DIE
MARKENWELT
VON
MORGEN
28
META
-
STRATEGIEN
VIER
WEGE
IN
DIE
ZUKUNFT
DES
MARKETING
56
1.
IDENTITY
62
EXKURS:
NEW
DIMENSIONS
IN
MARKETING:
PEOPLE,
PROFIT,
PLANET
88
2.
QUALITY
92
EXKURS:
SDGS
UND
IMPACT
118
3.
INTEGRITY
122
EXKURS:
INNER
DEVELOPMENT
GOALS
144
4.
COMMUNITY
148
EXKURS:
EVENTS,
FESTIVALS
UND
PLATTFORMEN
174
AUSBLICK
EPOCHENWANDEL:
MARKEN
IN
DER
NAECHSTEN
GESELLSCHAFT
178
LITERATURVERZEICHNIS
185
THE
FUTURE:PROJECT
190 |
| any_adam_object | 1 |
| author | Berszuck, Linus Papasabbas, Lena Pfuderer, Nina Weiss, Nina |
| author_GND | (DE-588)1139647288 (DE-588)1221679767 |
| author_facet | Berszuck, Linus Papasabbas, Lena Pfuderer, Nina Weiss, Nina |
| author_role | aut aut aut aut |
| author_sort | Berszuck, Linus |
| author_variant | l b lb l p lp n p np n w nw |
| building | Verbundindex |
| bvnumber | BV049922696 |
| classification_rvk | QP 600 |
| ctrlnum | (DE-599)DNB1345092911 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Book |
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| id | DE-604.BV049922696 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-02T09:02:41Z |
| institution | BVB |
| isbn | 9783910992177 391099217X |
| language | German |
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| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | 192 Seiten 21.7 cm x 17.3 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | The Future:Project AG |
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| spelling | Berszuck, Linus Verfasser aut Future:Guide Marketing neue Wege für Marken von morgen Linus Berszuck, Lena Papasabbas, Nina Pfuderer, Nina Weiss 1. Auflage 202410 Frankfurt The Future:Project AG 2024 192 Seiten 21.7 cm x 17.3 cm txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing Markenentwicklung Transformation Marketing (DE-588)4037589-4 s DE-604 Papasabbas, Lena Verfasser (DE-588)1139647288 aut Pfuderer, Nina Verfasser (DE-588)1221679767 aut Weiss, Nina Verfasser aut The Future:Project AG isb DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035261236&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20241016 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Berszuck, Linus Papasabbas, Lena Pfuderer, Nina Weiss, Nina Future:Guide Marketing neue Wege für Marken von morgen Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Future:Guide Marketing neue Wege für Marken von morgen |
| title_auth | Future:Guide Marketing neue Wege für Marken von morgen |
| title_exact_search | Future:Guide Marketing neue Wege für Marken von morgen |
| title_full | Future:Guide Marketing neue Wege für Marken von morgen Linus Berszuck, Lena Papasabbas, Nina Pfuderer, Nina Weiss |
| title_fullStr | Future:Guide Marketing neue Wege für Marken von morgen Linus Berszuck, Lena Papasabbas, Nina Pfuderer, Nina Weiss |
| title_full_unstemmed | Future:Guide Marketing neue Wege für Marken von morgen Linus Berszuck, Lena Papasabbas, Nina Pfuderer, Nina Weiss |
| title_short | Future:Guide Marketing |
| title_sort | future guide marketing neue wege fur marken von morgen |
| title_sub | neue Wege für Marken von morgen |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035261236&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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