Transforming PR: Public Relations to People Relations
This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is int...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon
Routledge
2025
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| Ausgabe: | 1st ed. |
| Schlagworte: | |
| Zusammenfassung: | This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory. |
| Beschreibung: | xi, 255 Seiten Illustrationen |
| ISBN: | 9781032687094 9781032739373 |
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| 520 | |a This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory. | ||
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Datensatz im Suchindex
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| illustrated | Illustrated |
| indexdate | 2025-02-10T11:04:30Z |
| institution | BVB |
| isbn | 9781032687094 9781032739373 |
| language | English |
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| physical | xi, 255 Seiten Illustrationen |
| publishDate | 2025 |
| publishDateSearch | 2025 |
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| publisher | Routledge |
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| spelling | Kasparas, Andrius Verfasser aut Transforming PR Public Relations to People Relations Andrius Kasparas 1st ed. Abingdon Routledge 2025 xi, 255 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory. Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Social Media (DE-588)4639271-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-040-14983-6 Erscheint auch als Online-Ausgabe 978-1-003-46680-2 |
| spellingShingle | Kasparas, Andrius Transforming PR Public Relations to People Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 |
| title | Transforming PR Public Relations to People Relations |
| title_auth | Transforming PR Public Relations to People Relations |
| title_exact_search | Transforming PR Public Relations to People Relations |
| title_full | Transforming PR Public Relations to People Relations Andrius Kasparas |
| title_fullStr | Transforming PR Public Relations to People Relations Andrius Kasparas |
| title_full_unstemmed | Transforming PR Public Relations to People Relations Andrius Kasparas |
| title_short | Transforming PR |
| title_sort | transforming pr public relations to people relations |
| title_sub | Public Relations to People Relations |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Öffentlichkeitsarbeit Social Media |
| work_keys_str_mv | AT kasparasandrius transformingprpublicrelationstopeoplerelations |