Consumer behavior analysis: (a) rational approach to consumer choice
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in t...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2024
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| Subjects: | |
| Summary: | Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage |
| Physical Description: | ix, 255 Seiten Diagramme Breite 174 mm, Hoehe 246 mm |
| ISBN: | 9781032924168 |
Staff View
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| illustrated | Not Illustrated |
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| spelling | Consumer behavior analysis (a) rational approach to consumer choice edited by Donald A. Hantula and Victoria K. Wells London ; New York Routledge 2024 ix, 255 Seiten Diagramme Breite 174 mm, Hoehe 246 mm txt rdacontent n rdamedia nc rdacarrier Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Hantula, Donald A. (DE-588)1034761374 edt Wells, Victoria K. (DE-588)1176435310 edt Äquivalent Druck-Ausgabe, Hardcover 978-0-415-51920-5 Erscheint auch als Online-Ausgabe 978-1-315-82973-9 |
| spellingShingle | Hantula, Donald A. Consumer behavior analysis (a) rational approach to consumer choice Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior analysis (a) rational approach to consumer choice |
| title_auth | Consumer behavior analysis (a) rational approach to consumer choice |
| title_exact_search | Consumer behavior analysis (a) rational approach to consumer choice |
| title_full | Consumer behavior analysis (a) rational approach to consumer choice edited by Donald A. Hantula and Victoria K. Wells |
| title_fullStr | Consumer behavior analysis (a) rational approach to consumer choice edited by Donald A. Hantula and Victoria K. Wells |
| title_full_unstemmed | Consumer behavior analysis (a) rational approach to consumer choice edited by Donald A. Hantula and Victoria K. Wells |
| title_short | Consumer behavior analysis |
| title_sort | consumer behavior analysis a rational approach to consumer choice |
| title_sub | (a) rational approach to consumer choice |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherverhalten |
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