Digital marketing: Analyzing its transversal impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boca Raton
CRC Press, Taylor & Francis Group
2024
|
| Ausgabe: | First edition |
| Online-Zugang: | DE-188 |
| Zusammenfassung: | This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- Part 1: Introduction to Digital Marketing -- 1. Advantages and Conditions of Digital Marketing -- 2. The impact of Digital on Marketing Strategy -- 3. The Behavior of the Digital Consumer -- Part 2: Doing Marketing Research -- 4. The Digital Research Revolution -- 5. The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact -- Part 3: The Digitalization of Business Sales -- 6. Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams -- 7. Relationship Marketing in the Age of Digital Marketing -- Part 4: Business Leveraged on Digital Marketing -- 8. Pre-Sales and Social Media Strategies' Role in the Customer Journey -- 9. The Age of Digital Services Marketing -- 10. Go International with Digital Transformation -- 11. Internal Marketing Supported by Digital Marketing -- 12. Tourism and Digital Marketing -- Part 5: Digital Marketing Expanded -- 13. Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners -- 14. Ensure Video Game Success with Digital Marketing -- Index. |
| Beschreibung: | 1 Online-Ressource (VIII, 294 Seiten) |
| ISBN: | 9781040052082 |
Internformat
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| 520 | 3 | |a This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. | |
| 520 | 3 | |a Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- Part 1: Introduction to Digital Marketing -- 1. Advantages and Conditions of Digital Marketing -- 2. The impact of Digital on Marketing Strategy -- 3. The Behavior of the Digital Consumer -- Part 2: Doing Marketing Research -- 4. The Digital Research Revolution -- 5. The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact -- Part 3: The Digitalization of Business Sales -- 6. Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams -- 7. Relationship Marketing in the Age of Digital Marketing -- Part 4: Business Leveraged on Digital Marketing -- 8. Pre-Sales and Social Media Strategies' Role in the Customer Journey -- 9. The Age of Digital Services Marketing -- 10. Go International with Digital Transformation -- 11. Internal Marketing Supported by Digital Marketing -- 12. Tourism and Digital Marketing -- Part 5: Digital Marketing Expanded -- 13. Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners -- 14. Ensure Video Game Success with Digital Marketing -- Index. | |
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Datensatz im Suchindex
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| id | DE-604.BV049882306 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-06T13:13:13Z |
| institution | BVB |
| isbn | 9781040052082 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035221635 |
| oclc_num | 1466937484 |
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| physical | 1 Online-Ressource (VIII, 294 Seiten) |
| psigel | ZDB-30-PQE |
| publishDate | 2024 |
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| publisher | CRC Press, Taylor & Francis Group |
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| spelling | Digital marketing Analyzing its transversal impact Editors Paulo Botelho Pires, Porto Business School, Univerity of Porto, Porto, Portugal, José Duarte Santos, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal, Inês Veiga Pereira, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal First edition Boca Raton CRC Press, Taylor & Francis Group 2024 1 Online-Ressource (VIII, 294 Seiten) txt rdacontent c rdamedia cr rdacarrier This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing. Cover -- Title Page -- Copyright Page -- Preface -- Table of Contents -- Part 1: Introduction to Digital Marketing -- 1. Advantages and Conditions of Digital Marketing -- 2. The impact of Digital on Marketing Strategy -- 3. The Behavior of the Digital Consumer -- Part 2: Doing Marketing Research -- 4. The Digital Research Revolution -- 5. The Broadening Horizon of Digital Marketing: Investigating its Transversal Impact -- Part 3: The Digitalization of Business Sales -- 6. Digital Technologies and the Issues, Tasks, and Knowledge of Sales Teams -- 7. Relationship Marketing in the Age of Digital Marketing -- Part 4: Business Leveraged on Digital Marketing -- 8. Pre-Sales and Social Media Strategies' Role in the Customer Journey -- 9. The Age of Digital Services Marketing -- 10. Go International with Digital Transformation -- 11. Internal Marketing Supported by Digital Marketing -- 12. Tourism and Digital Marketing -- Part 5: Digital Marketing Expanded -- 13. Digital Marketing in Nonprofit Organizations: Conceptual Background and Recommendations for Practitioners -- 14. Ensure Video Game Success with Digital Marketing -- Index. Pires, Paulo Botelho 1967- (DE-588)1245941577 edt aut Duarte Santos, José 1966- (DE-588)1195093748 edt aut Pereira, Inês Veiga 1977- (DE-588)1241859132 edt aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-032-47173-0 Erscheint auch als Druck-Ausgabe, Paperback 978-1-032-47184-6 |
| spellingShingle | Pires, Paulo Botelho 1967- Duarte Santos, José 1966- Pereira, Inês Veiga 1977- Digital marketing Analyzing its transversal impact |
| title | Digital marketing Analyzing its transversal impact |
| title_auth | Digital marketing Analyzing its transversal impact |
| title_exact_search | Digital marketing Analyzing its transversal impact |
| title_full | Digital marketing Analyzing its transversal impact Editors Paulo Botelho Pires, Porto Business School, Univerity of Porto, Porto, Portugal, José Duarte Santos, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal, Inês Veiga Pereira, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal |
| title_fullStr | Digital marketing Analyzing its transversal impact Editors Paulo Botelho Pires, Porto Business School, Univerity of Porto, Porto, Portugal, José Duarte Santos, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal, Inês Veiga Pereira, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal |
| title_full_unstemmed | Digital marketing Analyzing its transversal impact Editors Paulo Botelho Pires, Porto Business School, Univerity of Porto, Porto, Portugal, José Duarte Santos, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal, Inês Veiga Pereira, Professor, Accounting and Business, School of the Polytechnic of Porto, Porto, Portugal |
| title_short | Digital marketing |
| title_sort | digital marketing analyzing its transversal impact |
| title_sub | Analyzing its transversal impact |
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