Salesforce B2C Solution architect's handbook: leverage salesforce to create scalable and cohesive business-to-consumer experiences
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Birmingham
Packt Publishing, Limited
2023
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-2070s DE-91 DE-706 Volltext |
| Beschreibung: | 1 Online-Ressource (464 Seiten) |
| ISBN: | 9781801078757 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049876643 | ||
| 003 | DE-604 | ||
| 005 | 20241209 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240919s2023 xx o|||| 00||| eng d | ||
| 020 | |a 9781801078757 |9 978-1-80107-875-7 | ||
| 035 | |a (ZDB-30-PQE)EBC31355085 | ||
| 035 | |a (ZDB-30-PAD)EBC31355085 | ||
| 035 | |a (ZDB-89-EBL)EBL31355085 | ||
| 035 | |a (ZDB-221-PPR)9781801078757 | ||
| 035 | |a (OCoLC)1443990798 | ||
| 035 | |a (DE-599)BVBBV049876643 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s |a DE-706 |a DE-91 | ||
| 082 | 0 | |a 658.812 | |
| 100 | 1 | |a King, Mike |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Salesforce B2C Solution architect's handbook |b leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| 250 | |a Second edition | ||
| 264 | 1 | |a Birmingham |b Packt Publishing, Limited |c 2023 | |
| 264 | 4 | |c © 2024 | |
| 300 | |a 1 Online-Ressource (464 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Customer relations-Management-Data processing | |
| 650 | 4 | |a Salesforce (Online service) | |
| 700 | 1 | |a Murphy, Melissa |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a King, Mike |t Salesforce B2C Solution Architect's Handbook |d Birmingham : Packt Publishing, Limited,c2023 |z 9781804619902 |
| 856 | 4 | 0 | |u https://portal.igpublish.com/iglibrary/search/PACKT0007199.html |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-30-PQE | ||
| 912 | |a ZDB-221-PPR | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035216093 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31355085 |l DE-2070s |p ZDB-30-PQE |q HWR_PDA_PQE |x Aggregator |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/PACKT0007199.html |l DE-91 |p ZDB-221-PPR |q TUM_Paketkauf_2025 |x Verlag |3 Volltext | |
| 966 | e | |u https://portal.igpublish.com/iglibrary/search/PACKT0007199.html |l DE-706 |p ZDB-221-PPR |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1817975409360240640 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | King, Mike Murphy, Melissa |
| author_facet | King, Mike Murphy, Melissa |
| author_role | aut aut |
| author_sort | King, Mike |
| author_variant | m k mk m m mm |
| building | Verbundindex |
| bvnumber | BV049876643 |
| collection | ZDB-30-PQE ZDB-221-PPR |
| contents | Cover -- Title page -- Copyright and credits -- Dedication -- Contributors -- Table of Contents -- Preface -- Part 1: Customer 360 Component Products -- Chapter 1: De-Mystifying Salesforce -- Learning the language: Salesforce and Customer 360 -- The Lightning Platform -- The Salesforce ecosystem -- Customer 360 evolution -- B2C solution architecture focus areas -- Introducing the Lightning Platform -- Salesforce Orgs -- Data model -- Security -- User experience customization -- Flow -- Approval Processes -- AppExchange -- Reports and dashboards -- Additional technology stacks -- The Lightning Platform and beyond -- Integrating external technology into the solution -- Acquisitions and legacy terminology -- Summary -- Questions -- Further reading -- Chapter 2: Supporting Your Customers with Service Cloud -- Service Cloud capabilities -- Service Cloud editions -- Service Console -- Customer support -- Knowledge -- Service Contracts and Entitlements -- Computer-Telephony Integration (CTI) -- Omni-Channel -- Service Cloud data model -- Lightning Platform data model review -- Additional Objects -- Service Cloud APIs and integrations -- Available APIs -- Which API do I use? -- File-based integrations -- Data import and export capabilities -- Outgoing requests -- Service Cloud request limits and allocations -- Salesforce licenses and editions -- Capability capacity limitations -- Total API allocations -- API usage monitoring and enforcement -- API access and connected apps -- Feature allocation limits -- Data and file storage allocations -- Summary -- Questions -- Further reading -- Chapter 3: Direct-to-Consumer Selling with B2C Commerce -- B2C Commerce capabilities -- Customer experience options -- Roles and access -- Merchant tools -- Admin tools -- B2C Commerce data model -- Realms, instances, and sites -- Designing data sharing solutions System Objects -- Custom Objects -- Packt Gear B2C Commerce data model -- B2C Commerce APIs and integrations -- Feed-based integration support -- Job framework -- Account Manager -- Open Commerce API (OCAPI) -- Salesforce Commerce API (SCAPI) -- Integration points -- B2C Commerce quotas and governance -- API and Object quotas overview -- Key solution design quotas -- B2C Commerce Partner Marketplace -- Commerce Cloud product family -- Order Management -- Omnichannel Inventory -- Salesforce Commerce -- Commerce Marketplace -- Loyalty Management -- Summary -- Questions -- Chapter 4: Engaging Customers with Marketing Cloud -- Marketing Cloud components -- Marketing Cloud Engagement components -- Marketing Cloud Intelligence -- Marketing Cloud Personalization -- Marketing Cloud Account Engagement -- Marketing Cloud Engagement capabilities -- Email management -- Journey orchestration -- CloudPages -- Programmatic customization -- Marketing Cloud Engagement data model -- Lists -- Data extensions -- Data Designer -- Business units (BUs) -- Suppression -- Segmentation -- Marketing Cloud Engagement APIs and integrations -- Feed file-based integrations -- API integrations -- Productized integration -- Importing data into a data extension -- Marketing Cloud Engagement design considerations -- Marketing Cloud Engagement edition constraints -- Data import volumes -- Putting it all together -- Summary -- Further Reading -- Questions -- Chapter 5: Know Your Customer with Data Cloud (DC) -- Data Cloud key terms and definitions -- Data Cloud data model -- Data object and field types -- Data modeling and data mapping -- Key data model object mappings for B2C solutions -- Data Cloud capabilities -- Data Cloud editions -- Data ingestion -- Data transformation and harmonization -- Identity resolution -- Segmentation and activation -- Data insights and reporting Data Cloud APIs and integrations -- Salesforce connectors -- External connectors -- Data Cloud design considerations -- Platform usage constraints by cost model -- Testing in production -- Unified individual ID is a mutable internal identifier -- Shared home org versus dedicated remote org -- Summary -- Questions -- Further reading -- Chapter 6: Salesforce Ecosystem - Building a Complete Solution -- Completing the customer experience with Experience Cloud and Content Management -- Experience Cloud -- CMS -- End-to-end commerce with OM, Payments, Loyalty, and B2B -- OM -- Salesforce Payments -- Loyalty Management -- Salesforce B2B Commerce Lightning -- The quote-to-cash life cycle with Sales Cloud and Revenue Cloud -- Sales Cloud -- Revenue Cloud -- Enterprise analytics with Tableau -- Tableau integration -- CRM Analytics -- Integration and computing with MuleSoft and Heroku -- MuleSoft in Customer 360 -- Heroku in Customer 360 -- The Packt Gear solution -- Summary -- Questions -- Part 2: Architecture of Customer 360 Solutions -- Chapter 7: Role of a Solution Architect -- Role of a B2C solution architect -- The full team -- Architect team responsibilities -- Alignment on goals -- Stakeholders -- Stakeholder interviews -- Mapping business needs to technology solutions -- Project sequencing -- Building a firm foundation -- Evaluating next steps -- Business case breakdown -- Architecture deliverables -- System overview diagram -- Data mapping -- Sequence diagram -- Technical specification documents -- The Packt Gear team -- Summary -- Questions -- Chapter 8: Integration Architecture Options -- Point-to-point integrations -- A prescriptive approach -- Productized point-to-point integrations -- B2C CRM Sync -- MC Connect -- Commerce and Marketing Connector -- Integration middleware -- When to explore integration middleware Integration middleware and the point-to-point connectors -- Advantages of MuleSoft -- Leveraging MuleSoft in a B2C solution -- Single source of truth -- Incorporating a single source of truth -- Leveraging Heroku -- The cross-cloud application development life cycle -- The Service Cloud application development life cycle -- The B2C Commerce application development life cycle -- The Marketing Cloud Engagement application development life cycle -- The integrated B2C solution application development life cycle -- The Packt Gear approach -- Summary -- Questions -- Further reading -- Chapter 9: Creating a 360° View of the Customer -- Identifying the customer -- Service Cloud customer identifiers -- B2C Commerce customer identifiers -- Marketing Cloud Engagement customer identifiers -- Cross-cloud customer identification -- Mastering customer data -- Evaluating business needs -- Cross-cloud customer data mapping -- Data privacy and consent management -- Handling legacy data -- 360° view of the customer -- Experience delivery maturity -- Recognizing customers as humans -- Seamless identity -- The Packt Gear approach -- Summary -- Questions -- Further reading -- Chapter 10: Customizing for Common Business Needs -- Scenarios for multi-cloud solution kits -- Customer 360 Guide for Retail -- Solution kits -- Integrating chatbots and agent-supported chat -- Supported use cases -- Extending the chat solution architecture -- Extending the chat workflow -- Additional chat design considerations -- Chat configuration extensions -- Chat modifications for B2C CRM Sync -- Capturing revenue with abandonment journeys -- Abandoned cart workflow -- Abandoned cart data model -- collect.js for abandonment scenarios -- Guided hike abandonment tracking -- Rebuilding the customer's cart -- Summary -- Questions -- Chapter 11: Enterprise Integration Strategies Multi-org, realm, and BU scenarios -- Component product scopes and structures -- Solution design considerations -- Enterprise data management -- Point-to-point integration impacts -- Multi-org with Marketing Cloud Engagement -- Implications for B2C CRM Sync -- B2C Commerce and Marketing Cloud Engagement -- Enterprise integration using middleware -- Virtualizing data access at scale -- Aggregating data through services -- Integrations beyond Salesforce -- External customer data sources -- External system integration points -- External integrations through middleware -- Monitoring the solution -- Log file aggregation -- Integration middleware -- Manual approaches -- Custom solutions -- Summary -- Questions -- Further reading -- Part 3: Salesforce Certified B2C Solution Architect -- Chapter 12: Exam Preparation Tools and Techniques -- Exam structure -- Credentials and target audience -- Topic outline and weighting -- Study materials -- Solution architecture guidebooks -- Trailhead resources -- PLC -- Hands-on experience -- Broadening your perspective -- Gaining product-specific knowledge -- Getting started with Salesforce -- Summary -- Questions -- Chapter 13: Prerequisite Certifications -- Platform App Builder exam overview -- Platform App Builder topic overview -- Platform App Builder study materials -- Data Architect exam overview -- Data Architect topic overview -- Data Architect study materials -- Integration Architect exam overview -- Integration Architect topic overview -- Integration Architect study materials -- Summary -- Questions -- Chapter 14: Commerce and Integration -- B2C Commerce Architect exam prep topics -- B2C Commerce Architect certification -- B2C Commerce Developer certification -- B2C Commerce Architect topic overview -- B2C Commerce supplemental topics -- Complementary component topics -- Overall solution design topics Summary |
| ctrlnum | (ZDB-30-PQE)EBC31355085 (ZDB-30-PAD)EBC31355085 (ZDB-89-EBL)EBL31355085 (ZDB-221-PPR)9781801078757 (OCoLC)1443990798 (DE-599)BVBBV049876643 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049876643</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241209</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240919s2023 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781801078757</subfield><subfield code="9">978-1-80107-875-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)EBC31355085</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC31355085</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL31355085</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-221-PPR)9781801078757</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1443990798</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049876643</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-91</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.812</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">King, Mike</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Salesforce B2C Solution architect's handbook</subfield><subfield code="b">leverage salesforce to create scalable and cohesive business-to-consumer experiences</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Birmingham</subfield><subfield code="b">Packt Publishing, Limited</subfield><subfield code="c">2023</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (464 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations-Management-Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Salesforce (Online service)</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Murphy, Melissa</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">King, Mike</subfield><subfield code="t">Salesforce B2C Solution Architect's Handbook</subfield><subfield code="d">Birmingham : Packt Publishing, Limited,c2023</subfield><subfield code="z">9781804619902</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://portal.igpublish.com/iglibrary/search/PACKT0007199.html</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-221-PPR</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035216093</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=31355085</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">HWR_PDA_PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/PACKT0007199.html</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-221-PPR</subfield><subfield code="q">TUM_Paketkauf_2025</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://portal.igpublish.com/iglibrary/search/PACKT0007199.html</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-221-PPR</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049876643 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-09T15:00:55Z |
| institution | BVB |
| isbn | 9781801078757 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035216093 |
| oclc_num | 1443990798 |
| open_access_boolean | |
| owner | DE-2070s DE-706 DE-91 DE-BY-TUM |
| owner_facet | DE-2070s DE-706 DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (464 Seiten) |
| psigel | ZDB-30-PQE ZDB-221-PPR ZDB-30-PQE HWR_PDA_PQE ZDB-221-PPR TUM_Paketkauf_2025 |
| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | Packt Publishing, Limited |
| record_format | marc |
| spelling | King, Mike Verfasser aut Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences Second edition Birmingham Packt Publishing, Limited 2023 © 2024 1 Online-Ressource (464 Seiten) txt rdacontent c rdamedia cr rdacarrier Customer relations-Management-Data processing Salesforce (Online service) Murphy, Melissa Verfasser aut Erscheint auch als Druck-Ausgabe King, Mike Salesforce B2C Solution Architect's Handbook Birmingham : Packt Publishing, Limited,c2023 9781804619902 https://portal.igpublish.com/iglibrary/search/PACKT0007199.html Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | King, Mike Murphy, Melissa Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences Cover -- Title page -- Copyright and credits -- Dedication -- Contributors -- Table of Contents -- Preface -- Part 1: Customer 360 Component Products -- Chapter 1: De-Mystifying Salesforce -- Learning the language: Salesforce and Customer 360 -- The Lightning Platform -- The Salesforce ecosystem -- Customer 360 evolution -- B2C solution architecture focus areas -- Introducing the Lightning Platform -- Salesforce Orgs -- Data model -- Security -- User experience customization -- Flow -- Approval Processes -- AppExchange -- Reports and dashboards -- Additional technology stacks -- The Lightning Platform and beyond -- Integrating external technology into the solution -- Acquisitions and legacy terminology -- Summary -- Questions -- Further reading -- Chapter 2: Supporting Your Customers with Service Cloud -- Service Cloud capabilities -- Service Cloud editions -- Service Console -- Customer support -- Knowledge -- Service Contracts and Entitlements -- Computer-Telephony Integration (CTI) -- Omni-Channel -- Service Cloud data model -- Lightning Platform data model review -- Additional Objects -- Service Cloud APIs and integrations -- Available APIs -- Which API do I use? -- File-based integrations -- Data import and export capabilities -- Outgoing requests -- Service Cloud request limits and allocations -- Salesforce licenses and editions -- Capability capacity limitations -- Total API allocations -- API usage monitoring and enforcement -- API access and connected apps -- Feature allocation limits -- Data and file storage allocations -- Summary -- Questions -- Further reading -- Chapter 3: Direct-to-Consumer Selling with B2C Commerce -- B2C Commerce capabilities -- Customer experience options -- Roles and access -- Merchant tools -- Admin tools -- B2C Commerce data model -- Realms, instances, and sites -- Designing data sharing solutions System Objects -- Custom Objects -- Packt Gear B2C Commerce data model -- B2C Commerce APIs and integrations -- Feed-based integration support -- Job framework -- Account Manager -- Open Commerce API (OCAPI) -- Salesforce Commerce API (SCAPI) -- Integration points -- B2C Commerce quotas and governance -- API and Object quotas overview -- Key solution design quotas -- B2C Commerce Partner Marketplace -- Commerce Cloud product family -- Order Management -- Omnichannel Inventory -- Salesforce Commerce -- Commerce Marketplace -- Loyalty Management -- Summary -- Questions -- Chapter 4: Engaging Customers with Marketing Cloud -- Marketing Cloud components -- Marketing Cloud Engagement components -- Marketing Cloud Intelligence -- Marketing Cloud Personalization -- Marketing Cloud Account Engagement -- Marketing Cloud Engagement capabilities -- Email management -- Journey orchestration -- CloudPages -- Programmatic customization -- Marketing Cloud Engagement data model -- Lists -- Data extensions -- Data Designer -- Business units (BUs) -- Suppression -- Segmentation -- Marketing Cloud Engagement APIs and integrations -- Feed file-based integrations -- API integrations -- Productized integration -- Importing data into a data extension -- Marketing Cloud Engagement design considerations -- Marketing Cloud Engagement edition constraints -- Data import volumes -- Putting it all together -- Summary -- Further Reading -- Questions -- Chapter 5: Know Your Customer with Data Cloud (DC) -- Data Cloud key terms and definitions -- Data Cloud data model -- Data object and field types -- Data modeling and data mapping -- Key data model object mappings for B2C solutions -- Data Cloud capabilities -- Data Cloud editions -- Data ingestion -- Data transformation and harmonization -- Identity resolution -- Segmentation and activation -- Data insights and reporting Data Cloud APIs and integrations -- Salesforce connectors -- External connectors -- Data Cloud design considerations -- Platform usage constraints by cost model -- Testing in production -- Unified individual ID is a mutable internal identifier -- Shared home org versus dedicated remote org -- Summary -- Questions -- Further reading -- Chapter 6: Salesforce Ecosystem - Building a Complete Solution -- Completing the customer experience with Experience Cloud and Content Management -- Experience Cloud -- CMS -- End-to-end commerce with OM, Payments, Loyalty, and B2B -- OM -- Salesforce Payments -- Loyalty Management -- Salesforce B2B Commerce Lightning -- The quote-to-cash life cycle with Sales Cloud and Revenue Cloud -- Sales Cloud -- Revenue Cloud -- Enterprise analytics with Tableau -- Tableau integration -- CRM Analytics -- Integration and computing with MuleSoft and Heroku -- MuleSoft in Customer 360 -- Heroku in Customer 360 -- The Packt Gear solution -- Summary -- Questions -- Part 2: Architecture of Customer 360 Solutions -- Chapter 7: Role of a Solution Architect -- Role of a B2C solution architect -- The full team -- Architect team responsibilities -- Alignment on goals -- Stakeholders -- Stakeholder interviews -- Mapping business needs to technology solutions -- Project sequencing -- Building a firm foundation -- Evaluating next steps -- Business case breakdown -- Architecture deliverables -- System overview diagram -- Data mapping -- Sequence diagram -- Technical specification documents -- The Packt Gear team -- Summary -- Questions -- Chapter 8: Integration Architecture Options -- Point-to-point integrations -- A prescriptive approach -- Productized point-to-point integrations -- B2C CRM Sync -- MC Connect -- Commerce and Marketing Connector -- Integration middleware -- When to explore integration middleware Integration middleware and the point-to-point connectors -- Advantages of MuleSoft -- Leveraging MuleSoft in a B2C solution -- Single source of truth -- Incorporating a single source of truth -- Leveraging Heroku -- The cross-cloud application development life cycle -- The Service Cloud application development life cycle -- The B2C Commerce application development life cycle -- The Marketing Cloud Engagement application development life cycle -- The integrated B2C solution application development life cycle -- The Packt Gear approach -- Summary -- Questions -- Further reading -- Chapter 9: Creating a 360° View of the Customer -- Identifying the customer -- Service Cloud customer identifiers -- B2C Commerce customer identifiers -- Marketing Cloud Engagement customer identifiers -- Cross-cloud customer identification -- Mastering customer data -- Evaluating business needs -- Cross-cloud customer data mapping -- Data privacy and consent management -- Handling legacy data -- 360° view of the customer -- Experience delivery maturity -- Recognizing customers as humans -- Seamless identity -- The Packt Gear approach -- Summary -- Questions -- Further reading -- Chapter 10: Customizing for Common Business Needs -- Scenarios for multi-cloud solution kits -- Customer 360 Guide for Retail -- Solution kits -- Integrating chatbots and agent-supported chat -- Supported use cases -- Extending the chat solution architecture -- Extending the chat workflow -- Additional chat design considerations -- Chat configuration extensions -- Chat modifications for B2C CRM Sync -- Capturing revenue with abandonment journeys -- Abandoned cart workflow -- Abandoned cart data model -- collect.js for abandonment scenarios -- Guided hike abandonment tracking -- Rebuilding the customer's cart -- Summary -- Questions -- Chapter 11: Enterprise Integration Strategies Multi-org, realm, and BU scenarios -- Component product scopes and structures -- Solution design considerations -- Enterprise data management -- Point-to-point integration impacts -- Multi-org with Marketing Cloud Engagement -- Implications for B2C CRM Sync -- B2C Commerce and Marketing Cloud Engagement -- Enterprise integration using middleware -- Virtualizing data access at scale -- Aggregating data through services -- Integrations beyond Salesforce -- External customer data sources -- External system integration points -- External integrations through middleware -- Monitoring the solution -- Log file aggregation -- Integration middleware -- Manual approaches -- Custom solutions -- Summary -- Questions -- Further reading -- Part 3: Salesforce Certified B2C Solution Architect -- Chapter 12: Exam Preparation Tools and Techniques -- Exam structure -- Credentials and target audience -- Topic outline and weighting -- Study materials -- Solution architecture guidebooks -- Trailhead resources -- PLC -- Hands-on experience -- Broadening your perspective -- Gaining product-specific knowledge -- Getting started with Salesforce -- Summary -- Questions -- Chapter 13: Prerequisite Certifications -- Platform App Builder exam overview -- Platform App Builder topic overview -- Platform App Builder study materials -- Data Architect exam overview -- Data Architect topic overview -- Data Architect study materials -- Integration Architect exam overview -- Integration Architect topic overview -- Integration Architect study materials -- Summary -- Questions -- Chapter 14: Commerce and Integration -- B2C Commerce Architect exam prep topics -- B2C Commerce Architect certification -- B2C Commerce Developer certification -- B2C Commerce Architect topic overview -- B2C Commerce supplemental topics -- Complementary component topics -- Overall solution design topics Summary Customer relations-Management-Data processing Salesforce (Online service) |
| title | Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| title_auth | Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| title_exact_search | Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| title_full | Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| title_fullStr | Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| title_full_unstemmed | Salesforce B2C Solution architect's handbook leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| title_short | Salesforce B2C Solution architect's handbook |
| title_sort | salesforce b2c solution architect s handbook leverage salesforce to create scalable and cohesive business to consumer experiences |
| title_sub | leverage salesforce to create scalable and cohesive business-to-consumer experiences |
| topic | Customer relations-Management-Data processing Salesforce (Online service) |
| topic_facet | Customer relations-Management-Data processing Salesforce (Online service) |
| url | https://portal.igpublish.com/iglibrary/search/PACKT0007199.html |
| work_keys_str_mv | AT kingmike salesforceb2csolutionarchitectshandbookleveragesalesforcetocreatescalableandcohesivebusinesstoconsumerexperiences AT murphymelissa salesforceb2csolutionarchitectshandbookleveragesalesforcetocreatescalableandcohesivebusinesstoconsumerexperiences |