Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newark
John Wiley & Sons, Incorporated
2024
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | DE-2070s |
| Item Description: | Description based on publisher supplied metadata and other sources |
| Physical Description: | 1 Online-Ressource (433 Seiten) |
| ISBN: | 9781119829966 |
Staff View
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| 245 | 1 | 0 | |a Product Development and Management Body of Knowledge |b A Guidebook for Product Innovation Training and Certification |
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| 505 | 8 | |a Cover -- Title Page -- Copyright Page -- Contents -- About the Authors -- Acknowledgments -- Introduction -- 1 About PDMA -- 2 About this Book -- 3 The Book Structure -- 4 What is New in BoK3? -- 5 Who Will Benefit from This book? -- 6 How to Read This Book? -- 7 What is a Product? -- 8 What is Product Innovation? -- 9 The Role of Product Innovation in the Organization -- 10 Application of PDMA's Body of Knowledge -- 11 The New Product Innovation Professional Certification (NPDP) -- 12 Related PDMA Books -- 13 The 10 Principles of Successful Product Innovation -- References -- Chapter 1 Management -- What You will Learn in this Chapter -- Chapter Roadmap -- 1.1 What is Product Innovation? -- 1.1.1 Variation Across Industry and Product Sectors -- 1.1.2 Critical Factors for Product Innovation Success -- 1.1.3 A Synthesis of the Various Studies into Product Innovation Success Factors -- 1.2 Managing Product Innovation -- 1.2.1 How to Manage Product Innovation -- 1.3 The Product Manager -- 1.3.1 Product Manager Skill Set -- 1.3.2 Product Manager vs. Project Manager -- 1.3.3 Relating the Product Management Role to PDMA's BoK -- 1.4 The Product Life Cycle -- 1.4.1 Introduction to the Product Life Cycle -- 1.4.2 The Impact of the PLC Stages on Cash Flow -- 1.4.3 The Length and Shape of the Product Life Cycle -- 1.4.4 Customer Adoption of New Products -- 1.5 Managing the Product Life Cycle -- 1.5.1 Impact of the PLC on the Product Portfolio -- 1.5.2 The Product Manager's Role in the Product Life Cycle -- 1.6 The Chasm in the Product Life Cycle? -- 1.6.1 Crossing the Chasm -- 1.6.2 The "Go-to-Market" Processes -- 1.7 Roadmaps Used in Product Innovation -- 1.7.1 Product Roadmaps -- 1.7.2 Kanban boards -- 1.7.3 Technology Roadmaps -- 1.7.4 Platform Roadmaps -- 1.7.5 Best Practices for Using Roadmaps -- 1.8 Project Management | |
| 505 | 8 | |a 1.8.1 Project Management in the Context of Product Innovation -- 1.8.2 The Triple Constraint -- 1.8.3 Project and Product Scope -- 1.8.4 The Schedule -- 1.8.5 Critical Path Method (CPM) -- 1.8.6 Schedule Compression -- 1.8.7 Budget -- 1.9 Risk Management -- 1.9.1 What is Risk Management? -- 1.9.2 Risk Management Steps -- 1.9.3 Risk Management in Product Innovation Projects -- 1.9.4 Decision Trees -- 1.10 Metrics and Key Performance Indicators -- 1.10.1 The Balanced Scorecard -- 1.10.2 Product Innovation Metrics -- 1.10.3 Developing a Balanced Scorecard for Product Innovation -- 1.10.4 Benchmarking and Continuous Improvement -- 1.11 In Summary -- 1.A Product Innovation Management Practice Questions -- 1.B A Questionnaire for Evaluating an Organization's New Product Innovation Management Practices and Processes -- Introduction -- Complete the Following Questionnaire -- Section 1: Doing the Right Product Innovation -- Section 2: Doing Product Innovation Right -- Section 3: Culture, Climate, and Organization -- Section 4: Metrics -- Section 5: Summary -- References -- Chapter 2 Strategy -- What You will Learn in this Chapter -- The Chapter Roadmap -- 2.1 What is Strategy? -- 2.1.1 The Importance of Strategy to Product Innovation Success -- 2.1.2 Hierarchy of Strategies -- 2.2 Establishing the Organization's Direction -- 2.2.1 Organizational Identity -- 2.2.2 Vision -- 2.2.3 Mission -- 2.2.4 Values -- 2.2.5 Organizational Identity and Product Innovation -- 2.3 Business and Corporate Strategy -- 2.3.1 Business Strategy -- 2.3.2 Corporate Strategy -- 2.4 Preparing a Business Strategy -- 2.4.1 PESTLE Analysis -- 2.4.2 SWOT Analysis -- 2.4.3 Delphi Technique -- 2.4.4 Business Model Canvas (BMC) -- 2.4.5 Porter's Five Forces -- 2.4.6 Examples of Application of Techniques for Business Analysis -- 2.5 Innovation Strategy | |
| 505 | 8 | |a 2.5.1 What Defines a Good Innovation Strategy? -- 2.5.2 An Information-Advantaged Strategy -- 2.5.3 The Relationship of Innovation Strategy to Overall Business and Individual Functional Strategies -- 2.6 Innovation Strategy Frameworks -- 2.6.1 Porter's Strategic Framework -- 2.6.2 Miles and Snow Strategic Framework -- 2.6.3 Sustaining vs. Disruptive Product Innovation -- 2.6.4 The Innovation Landscape Map -- 2.7 Strategies that Support the Innovation Strategy -- 2.7.1 Marketing Strategy -- 2.7.2 Technology Strategy -- 2.7.3 Product Platform Strategy -- 2.7.4 Intellectual Property Strategy -- 2.7.5 Capability Strategy -- 2.7.6 Digital Strategy -- 2.8 Open Innovation -- 2.8.1 Foundations of Open Innovation -- 2.8.2 Open Innovation Model Types -- 2.9 Sustainable Innovation -- 2.9.1 What is a Sustainable Business? -- 2.9.2 Sustainability and Strategy -- 2.9.3 Sustainable Product Innovation -- 2.9.4 Externalities -- 2.9.5 The Circular Economy and Innovation -- 2.10 In Summary -- 2.A Strategy Practice Questions -- Answers to practice questions: Strategy -- References -- Chapter 3 Portfolio -- What You will Learn in this Chapter -- The Chapter Roadmap -- 3.1 What is a Product Innovation Portfolio? -- 3.1.1 Key Characteristics of Portfolio Management -- 3.1.2 Types of Projects Included in a Portfolio -- 3.1.3 Goals of Portfolio Management -- 3.2 Portfolio Value Maximization -- 3.2.1 Generation of Opportunities -- 3.2.2 Evaluation of Opportunities -- 3.3 Portfolio Alignment with Strategy -- 3.3.1 Approaches for Linking Strategy to Portfolio -- 3.4 Balancing the Portfolio -- 3.4.1 Visual Representation of the Product Portfolio -- 3.5 The Right Number of Projects -- 3.5.1 Resource Allocation -- 3.5.2 Methods for Resource Allocation -- 3.5.3 Resource Allocation as a Business Process -- 3.5.4 Tools to Support Resource Allocation | |
| 505 | 8 | |a 3.6 New Product Portfolio Management: A Dynamic Process -- 3.6.1 New-Product Portfolio Management Challenges -- 3.6.2 New-Product Portfolio Management: Stage-gate and Agile -- 3.6.3 Addressing the Challenges of Agile Portfolio Management -- 3.7 Portfolio Governance -- 3.8 Portfolio Management Benefits -- 3.9 In Summary -- 3.A Portfolio Practice Questions -- Answers to practice questions: Portfolio management -- References -- Chapter 4 Process -- What You will Learn in this Chapter -- The Chapter Roadmap -- 4.1 Introduction to Product Innovation -- 4.1.1 Product Innovation as a "Risk vs. Reward" Process -- 4.1.2 Managing the Risk of New Product Failure -- 4.1.3 Knowledge Improves Decision-making and Reduces Uncertainty -- 4.1.4 The Early Stages of Product Innovation: The Front End -- 4.2 The Product Innovation Charter (PIC) -- 4.2.1 Providing Guidance and Direction for the Project -- 4.2.2 Content of the PIC -- 4.3 Specific Product Innovation Processes -- 4.3.1 Evolution of the Product Innovation Process -- 4.3.2 The Stage-Gate Process -- 4.3.3 The Waterfall Method -- 4.3.4 Concurrent Engineering -- 4.3.5 Integrated Product Development (IPD) -- 4.3.6 Agile Product Innovation -- 4.3.7 Agile-Stage-Gate -- 4.3.8 Systems Engineering -- 4.3.9 Design Thinking -- 4.3.10 Lean Product Innovation -- 4.3.11 Lean Startup -- 4.3.12 Jobs To Be Done (JTBD) -- 4.4 Comparing Product Innovation Process Models -- 4.4.1 Agile vs. Lean -- 4.4.2 Agile vs. Stage-Gate -- 4.4.3 Integrated Product Development (IPD) vs. Other Process Models -- 4.4.4 The Key Question: Which Process to Use? -- 4.5 Product Innovation Process Control and Management -- 4.5.1 What is Product Innovation Governance -- 4.5.2 The Role of the Board of Directors and Senior Management -- 4.6 In Summary -- 4.A Process Practice Questions -- Answers to practice questions: Product innovation process | |
| 505 | 8 | |a References -- Chapter 5 Design & -- Development -- What You will Learn in this Chapter -- The Chapter Roadmap -- 5.1 Design and Development Process Steps -- Part 1: Design -- 5.2 Introduction to Design -- 5.2.1 Ideation -- 5.2.2 Concept Design -- 5.2.3 Embodiment Design -- 5.2.4 Tools to Assist Embodiment Design -- Part 2: Development -- 5.3 Introduction to Development -- 5.3.1 Initial Specifications -- 5.3.2 Quality Function Deployment (QFD) -- 5.3.3 Design of Experiments (DOE) -- 5.3.4 Usability Testing -- 5.3.5 Performance and Endurance Testing -- 5.3.6 Quality Assurance -- 5.3.7 Design for Manufacturing and Assembly (DfMA) -- 5.3.8 Design for Sustainability -- 5.4 In Summary -- 5.A Design & -- Development Practice Questions -- Answers to practice questions: Product design and development -- References -- Chapter 6 Market Research -- What You will Learn in this Chapter -- The Chapter Roadmap -- 6.1 How Market Research Contributes to Product Innovation -- 6.1.1 Voice of the Customer -- 6.1.2 Six Critical Steps of Market Research -- 6.2 Selecting the Right Market Research Methodology -- 6.3 Primary Vs. Secondary Market Research -- 6.3.1 Primary Research -- 6.3.2 Secondary Research -- 6.4 The Quality of Market Research Data -- 6.4.1 Qualitative vs. Quantitative -- 6.4.2 Qualitative and Quantitative at Different Stages of the Product Innovation Process -- 6.4.3 Target Market Representation -- 6.4.4 Sampling Methods -- 6.4.5 Sample Size and the Statistical Basis of Probability Sampling -- 6.5 Market Research Methods -- 6.5.1 Focus Groups -- 6.5.2 In-depth Interviews -- 6.5.3 Ethnography -- 6.5.4 Customer Site Visits -- 6.5.5 Social Media -- 6.5.6 Surveys -- 6.5.7 Consumer Panels -- 6.5.8 Sensory Testing -- 6.5.9 Trained Panels -- 6.5.10 Concept Tests and Concept Sorts | |
| 505 | 8 | |a 6.5.11 Biometrics-based Methods and Eye Tracking, Virtual and Augmented Reality | |
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| contents | Cover -- Title Page -- Copyright Page -- Contents -- About the Authors -- Acknowledgments -- Introduction -- 1 About PDMA -- 2 About this Book -- 3 The Book Structure -- 4 What is New in BoK3? -- 5 Who Will Benefit from This book? -- 6 How to Read This Book? -- 7 What is a Product? -- 8 What is Product Innovation? -- 9 The Role of Product Innovation in the Organization -- 10 Application of PDMA's Body of Knowledge -- 11 The New Product Innovation Professional Certification (NPDP) -- 12 Related PDMA Books -- 13 The 10 Principles of Successful Product Innovation -- References -- Chapter 1 Management -- What You will Learn in this Chapter -- Chapter Roadmap -- 1.1 What is Product Innovation? -- 1.1.1 Variation Across Industry and Product Sectors -- 1.1.2 Critical Factors for Product Innovation Success -- 1.1.3 A Synthesis of the Various Studies into Product Innovation Success Factors -- 1.2 Managing Product Innovation -- 1.2.1 How to Manage Product Innovation -- 1.3 The Product Manager -- 1.3.1 Product Manager Skill Set -- 1.3.2 Product Manager vs. Project Manager -- 1.3.3 Relating the Product Management Role to PDMA's BoK -- 1.4 The Product Life Cycle -- 1.4.1 Introduction to the Product Life Cycle -- 1.4.2 The Impact of the PLC Stages on Cash Flow -- 1.4.3 The Length and Shape of the Product Life Cycle -- 1.4.4 Customer Adoption of New Products -- 1.5 Managing the Product Life Cycle -- 1.5.1 Impact of the PLC on the Product Portfolio -- 1.5.2 The Product Manager's Role in the Product Life Cycle -- 1.6 The Chasm in the Product Life Cycle? -- 1.6.1 Crossing the Chasm -- 1.6.2 The "Go-to-Market" Processes -- 1.7 Roadmaps Used in Product Innovation -- 1.7.1 Product Roadmaps -- 1.7.2 Kanban boards -- 1.7.3 Technology Roadmaps -- 1.7.4 Platform Roadmaps -- 1.7.5 Best Practices for Using Roadmaps -- 1.8 Project Management 1.8.1 Project Management in the Context of Product Innovation -- 1.8.2 The Triple Constraint -- 1.8.3 Project and Product Scope -- 1.8.4 The Schedule -- 1.8.5 Critical Path Method (CPM) -- 1.8.6 Schedule Compression -- 1.8.7 Budget -- 1.9 Risk Management -- 1.9.1 What is Risk Management? -- 1.9.2 Risk Management Steps -- 1.9.3 Risk Management in Product Innovation Projects -- 1.9.4 Decision Trees -- 1.10 Metrics and Key Performance Indicators -- 1.10.1 The Balanced Scorecard -- 1.10.2 Product Innovation Metrics -- 1.10.3 Developing a Balanced Scorecard for Product Innovation -- 1.10.4 Benchmarking and Continuous Improvement -- 1.11 In Summary -- 1.A Product Innovation Management Practice Questions -- 1.B A Questionnaire for Evaluating an Organization's New Product Innovation Management Practices and Processes -- Introduction -- Complete the Following Questionnaire -- Section 1: Doing the Right Product Innovation -- Section 2: Doing Product Innovation Right -- Section 3: Culture, Climate, and Organization -- Section 4: Metrics -- Section 5: Summary -- References -- Chapter 2 Strategy -- What You will Learn in this Chapter -- The Chapter Roadmap -- 2.1 What is Strategy? -- 2.1.1 The Importance of Strategy to Product Innovation Success -- 2.1.2 Hierarchy of Strategies -- 2.2 Establishing the Organization's Direction -- 2.2.1 Organizational Identity -- 2.2.2 Vision -- 2.2.3 Mission -- 2.2.4 Values -- 2.2.5 Organizational Identity and Product Innovation -- 2.3 Business and Corporate Strategy -- 2.3.1 Business Strategy -- 2.3.2 Corporate Strategy -- 2.4 Preparing a Business Strategy -- 2.4.1 PESTLE Analysis -- 2.4.2 SWOT Analysis -- 2.4.3 Delphi Technique -- 2.4.4 Business Model Canvas (BMC) -- 2.4.5 Porter's Five Forces -- 2.4.6 Examples of Application of Techniques for Business Analysis -- 2.5 Innovation Strategy 2.5.1 What Defines a Good Innovation Strategy? -- 2.5.2 An Information-Advantaged Strategy -- 2.5.3 The Relationship of Innovation Strategy to Overall Business and Individual Functional Strategies -- 2.6 Innovation Strategy Frameworks -- 2.6.1 Porter's Strategic Framework -- 2.6.2 Miles and Snow Strategic Framework -- 2.6.3 Sustaining vs. Disruptive Product Innovation -- 2.6.4 The Innovation Landscape Map -- 2.7 Strategies that Support the Innovation Strategy -- 2.7.1 Marketing Strategy -- 2.7.2 Technology Strategy -- 2.7.3 Product Platform Strategy -- 2.7.4 Intellectual Property Strategy -- 2.7.5 Capability Strategy -- 2.7.6 Digital Strategy -- 2.8 Open Innovation -- 2.8.1 Foundations of Open Innovation -- 2.8.2 Open Innovation Model Types -- 2.9 Sustainable Innovation -- 2.9.1 What is a Sustainable Business? -- 2.9.2 Sustainability and Strategy -- 2.9.3 Sustainable Product Innovation -- 2.9.4 Externalities -- 2.9.5 The Circular Economy and Innovation -- 2.10 In Summary -- 2.A Strategy Practice Questions -- Answers to practice questions: Strategy -- References -- Chapter 3 Portfolio -- What You will Learn in this Chapter -- The Chapter Roadmap -- 3.1 What is a Product Innovation Portfolio? -- 3.1.1 Key Characteristics of Portfolio Management -- 3.1.2 Types of Projects Included in a Portfolio -- 3.1.3 Goals of Portfolio Management -- 3.2 Portfolio Value Maximization -- 3.2.1 Generation of Opportunities -- 3.2.2 Evaluation of Opportunities -- 3.3 Portfolio Alignment with Strategy -- 3.3.1 Approaches for Linking Strategy to Portfolio -- 3.4 Balancing the Portfolio -- 3.4.1 Visual Representation of the Product Portfolio -- 3.5 The Right Number of Projects -- 3.5.1 Resource Allocation -- 3.5.2 Methods for Resource Allocation -- 3.5.3 Resource Allocation as a Business Process -- 3.5.4 Tools to Support Resource Allocation 3.6 New Product Portfolio Management: A Dynamic Process -- 3.6.1 New-Product Portfolio Management Challenges -- 3.6.2 New-Product Portfolio Management: Stage-gate and Agile -- 3.6.3 Addressing the Challenges of Agile Portfolio Management -- 3.7 Portfolio Governance -- 3.8 Portfolio Management Benefits -- 3.9 In Summary -- 3.A Portfolio Practice Questions -- Answers to practice questions: Portfolio management -- References -- Chapter 4 Process -- What You will Learn in this Chapter -- The Chapter Roadmap -- 4.1 Introduction to Product Innovation -- 4.1.1 Product Innovation as a "Risk vs. Reward" Process -- 4.1.2 Managing the Risk of New Product Failure -- 4.1.3 Knowledge Improves Decision-making and Reduces Uncertainty -- 4.1.4 The Early Stages of Product Innovation: The Front End -- 4.2 The Product Innovation Charter (PIC) -- 4.2.1 Providing Guidance and Direction for the Project -- 4.2.2 Content of the PIC -- 4.3 Specific Product Innovation Processes -- 4.3.1 Evolution of the Product Innovation Process -- 4.3.2 The Stage-Gate Process -- 4.3.3 The Waterfall Method -- 4.3.4 Concurrent Engineering -- 4.3.5 Integrated Product Development (IPD) -- 4.3.6 Agile Product Innovation -- 4.3.7 Agile-Stage-Gate -- 4.3.8 Systems Engineering -- 4.3.9 Design Thinking -- 4.3.10 Lean Product Innovation -- 4.3.11 Lean Startup -- 4.3.12 Jobs To Be Done (JTBD) -- 4.4 Comparing Product Innovation Process Models -- 4.4.1 Agile vs. Lean -- 4.4.2 Agile vs. Stage-Gate -- 4.4.3 Integrated Product Development (IPD) vs. Other Process Models -- 4.4.4 The Key Question: Which Process to Use? -- 4.5 Product Innovation Process Control and Management -- 4.5.1 What is Product Innovation Governance -- 4.5.2 The Role of the Board of Directors and Senior Management -- 4.6 In Summary -- 4.A Process Practice Questions -- Answers to practice questions: Product innovation process References -- Chapter 5 Design & -- Development -- What You will Learn in this Chapter -- The Chapter Roadmap -- 5.1 Design and Development Process Steps -- Part 1: Design -- 5.2 Introduction to Design -- 5.2.1 Ideation -- 5.2.2 Concept Design -- 5.2.3 Embodiment Design -- 5.2.4 Tools to Assist Embodiment Design -- Part 2: Development -- 5.3 Introduction to Development -- 5.3.1 Initial Specifications -- 5.3.2 Quality Function Deployment (QFD) -- 5.3.3 Design of Experiments (DOE) -- 5.3.4 Usability Testing -- 5.3.5 Performance and Endurance Testing -- 5.3.6 Quality Assurance -- 5.3.7 Design for Manufacturing and Assembly (DfMA) -- 5.3.8 Design for Sustainability -- 5.4 In Summary -- 5.A Design & -- Development Practice Questions -- Answers to practice questions: Product design and development -- References -- Chapter 6 Market Research -- What You will Learn in this Chapter -- The Chapter Roadmap -- 6.1 How Market Research Contributes to Product Innovation -- 6.1.1 Voice of the Customer -- 6.1.2 Six Critical Steps of Market Research -- 6.2 Selecting the Right Market Research Methodology -- 6.3 Primary Vs. Secondary Market Research -- 6.3.1 Primary Research -- 6.3.2 Secondary Research -- 6.4 The Quality of Market Research Data -- 6.4.1 Qualitative vs. Quantitative -- 6.4.2 Qualitative and Quantitative at Different Stages of the Product Innovation Process -- 6.4.3 Target Market Representation -- 6.4.4 Sampling Methods -- 6.4.5 Sample Size and the Statistical Basis of Probability Sampling -- 6.5 Market Research Methods -- 6.5.1 Focus Groups -- 6.5.2 In-depth Interviews -- 6.5.3 Ethnography -- 6.5.4 Customer Site Visits -- 6.5.5 Social Media -- 6.5.6 Surveys -- 6.5.7 Consumer Panels -- 6.5.8 Sensory Testing -- 6.5.9 Trained Panels -- 6.5.10 Concept Tests and Concept Sorts 6.5.11 Biometrics-based Methods and Eye Tracking, Virtual and Augmented Reality |
| ctrlnum | (ZDB-30-PQE)EBC31227173 (ZDB-30-PAD)EBC31227173 (ZDB-89-EBL)EBL31227173 (OCoLC)1428260052 (DE-599)BVBBV049873983 |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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-- 5 Who Will Benefit from This book? -- 6 How to Read This Book? -- 7 What is a Product? -- 8 What is Product Innovation? -- 9 The Role of Product Innovation in the Organization -- 10 Application of PDMA's Body of Knowledge -- 11 The New Product Innovation Professional Certification (NPDP) -- 12 Related PDMA Books -- 13 The 10 Principles of Successful Product Innovation -- References -- Chapter 1 Management -- What You will Learn in this Chapter -- Chapter Roadmap -- 1.1 What is Product Innovation? -- 1.1.1 Variation Across Industry and Product Sectors -- 1.1.2 Critical Factors for Product Innovation Success -- 1.1.3 A Synthesis of the Various Studies into Product Innovation Success Factors -- 1.2 Managing Product Innovation -- 1.2.1 How to Manage Product Innovation -- 1.3 The Product Manager -- 1.3.1 Product Manager Skill Set -- 1.3.2 Product Manager vs. Project Manager -- 1.3.3 Relating the Product Management Role to PDMA's BoK -- 1.4 The Product Life Cycle -- 1.4.1 Introduction to the Product Life Cycle -- 1.4.2 The Impact of the PLC Stages on Cash Flow -- 1.4.3 The Length and Shape of the Product Life Cycle -- 1.4.4 Customer Adoption of New Products -- 1.5 Managing the Product Life Cycle -- 1.5.1 Impact of the PLC on the Product Portfolio -- 1.5.2 The Product Manager's Role in the Product Life Cycle -- 1.6 The Chasm in the Product Life Cycle? -- 1.6.1 Crossing the Chasm -- 1.6.2 The "Go-to-Market" Processes -- 1.7 Roadmaps Used in Product Innovation -- 1.7.1 Product Roadmaps -- 1.7.2 Kanban boards -- 1.7.3 Technology Roadmaps -- 1.7.4 Platform Roadmaps -- 1.7.5 Best Practices for Using Roadmaps -- 1.8 Project Management</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">1.8.1 Project Management in the Context of Product Innovation -- 1.8.2 The Triple Constraint -- 1.8.3 Project and Product Scope -- 1.8.4 The Schedule -- 1.8.5 Critical Path Method (CPM) -- 1.8.6 Schedule Compression -- 1.8.7 Budget -- 1.9 Risk Management -- 1.9.1 What is Risk Management? -- 1.9.2 Risk Management Steps -- 1.9.3 Risk Management in Product Innovation Projects -- 1.9.4 Decision Trees -- 1.10 Metrics and Key Performance Indicators -- 1.10.1 The Balanced Scorecard -- 1.10.2 Product Innovation Metrics -- 1.10.3 Developing a Balanced Scorecard for Product Innovation -- 1.10.4 Benchmarking and Continuous Improvement -- 1.11 In Summary -- 1.A Product Innovation Management Practice Questions -- 1.B A Questionnaire for Evaluating an Organization's New Product Innovation Management Practices and Processes -- Introduction -- Complete the Following Questionnaire -- Section 1: Doing the Right Product Innovation -- Section 2: Doing Product Innovation Right -- Section 3: Culture, Climate, and Organization -- Section 4: Metrics -- Section 5: Summary -- References -- Chapter 2 Strategy -- What You will Learn in this Chapter -- The Chapter Roadmap -- 2.1 What is Strategy? -- 2.1.1 The Importance of Strategy to Product Innovation Success -- 2.1.2 Hierarchy of Strategies -- 2.2 Establishing the Organization's Direction -- 2.2.1 Organizational Identity -- 2.2.2 Vision -- 2.2.3 Mission -- 2.2.4 Values -- 2.2.5 Organizational Identity and Product Innovation -- 2.3 Business and Corporate Strategy -- 2.3.1 Business Strategy -- 2.3.2 Corporate Strategy -- 2.4 Preparing a Business Strategy -- 2.4.1 PESTLE Analysis -- 2.4.2 SWOT Analysis -- 2.4.3 Delphi Technique -- 2.4.4 Business Model Canvas (BMC) -- 2.4.5 Porter's Five Forces -- 2.4.6 Examples of Application of Techniques for Business Analysis -- 2.5 Innovation Strategy</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">2.5.1 What Defines a Good Innovation Strategy? -- 2.5.2 An Information-Advantaged Strategy -- 2.5.3 The Relationship of Innovation Strategy to Overall Business and Individual Functional Strategies -- 2.6 Innovation Strategy Frameworks -- 2.6.1 Porter's Strategic Framework -- 2.6.2 Miles and Snow Strategic Framework -- 2.6.3 Sustaining vs. Disruptive Product Innovation -- 2.6.4 The Innovation Landscape Map -- 2.7 Strategies that Support the Innovation Strategy -- 2.7.1 Marketing Strategy -- 2.7.2 Technology Strategy -- 2.7.3 Product Platform Strategy -- 2.7.4 Intellectual Property Strategy -- 2.7.5 Capability Strategy -- 2.7.6 Digital Strategy -- 2.8 Open Innovation -- 2.8.1 Foundations of Open Innovation -- 2.8.2 Open Innovation Model Types -- 2.9 Sustainable Innovation -- 2.9.1 What is a Sustainable Business? -- 2.9.2 Sustainability and Strategy -- 2.9.3 Sustainable Product Innovation -- 2.9.4 Externalities -- 2.9.5 The Circular Economy and Innovation -- 2.10 In Summary -- 2.A Strategy Practice Questions -- Answers to practice questions: Strategy -- References -- Chapter 3 Portfolio -- What You will Learn in this Chapter -- The Chapter Roadmap -- 3.1 What is a Product Innovation Portfolio? -- 3.1.1 Key Characteristics of Portfolio Management -- 3.1.2 Types of Projects Included in a Portfolio -- 3.1.3 Goals of Portfolio Management -- 3.2 Portfolio Value Maximization -- 3.2.1 Generation of Opportunities -- 3.2.2 Evaluation of Opportunities -- 3.3 Portfolio Alignment with Strategy -- 3.3.1 Approaches for Linking Strategy to Portfolio -- 3.4 Balancing the Portfolio -- 3.4.1 Visual Representation of the Product Portfolio -- 3.5 The Right Number of Projects -- 3.5.1 Resource Allocation -- 3.5.2 Methods for Resource Allocation -- 3.5.3 Resource Allocation as a Business Process -- 3.5.4 Tools to Support Resource Allocation</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">3.6 New Product Portfolio Management: A Dynamic Process -- 3.6.1 New-Product Portfolio Management Challenges -- 3.6.2 New-Product Portfolio Management: Stage-gate and Agile -- 3.6.3 Addressing the Challenges of Agile Portfolio Management -- 3.7 Portfolio Governance -- 3.8 Portfolio Management Benefits -- 3.9 In Summary -- 3.A Portfolio Practice Questions -- Answers to practice questions: Portfolio management -- References -- Chapter 4 Process -- What You will Learn in this Chapter -- The Chapter Roadmap -- 4.1 Introduction to Product Innovation -- 4.1.1 Product Innovation as a "Risk vs. Reward" Process -- 4.1.2 Managing the Risk of New Product Failure -- 4.1.3 Knowledge Improves Decision-making and Reduces Uncertainty -- 4.1.4 The Early Stages of Product Innovation: The Front End -- 4.2 The Product Innovation Charter (PIC) -- 4.2.1 Providing Guidance and Direction for the Project -- 4.2.2 Content of the PIC -- 4.3 Specific Product Innovation Processes -- 4.3.1 Evolution of the Product Innovation Process -- 4.3.2 The Stage-Gate Process -- 4.3.3 The Waterfall Method -- 4.3.4 Concurrent Engineering -- 4.3.5 Integrated Product Development (IPD) -- 4.3.6 Agile Product Innovation -- 4.3.7 Agile-Stage-Gate -- 4.3.8 Systems Engineering -- 4.3.9 Design Thinking -- 4.3.10 Lean Product Innovation -- 4.3.11 Lean Startup -- 4.3.12 Jobs To Be Done (JTBD) -- 4.4 Comparing Product Innovation Process Models -- 4.4.1 Agile vs. Lean -- 4.4.2 Agile vs. Stage-Gate -- 4.4.3 Integrated Product Development (IPD) vs. Other Process Models -- 4.4.4 The Key Question: Which Process to Use? -- 4.5 Product Innovation Process Control and Management -- 4.5.1 What is Product Innovation Governance -- 4.5.2 The Role of the Board of Directors and Senior Management -- 4.6 In Summary -- 4.A Process Practice Questions -- Answers to practice questions: Product innovation process</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">References -- Chapter 5 Design &amp -- Development -- What You will Learn in this Chapter -- The Chapter Roadmap -- 5.1 Design and Development Process Steps -- Part 1: Design -- 5.2 Introduction to Design -- 5.2.1 Ideation -- 5.2.2 Concept Design -- 5.2.3 Embodiment Design -- 5.2.4 Tools to Assist Embodiment Design -- Part 2: Development -- 5.3 Introduction to Development -- 5.3.1 Initial Specifications -- 5.3.2 Quality Function Deployment (QFD) -- 5.3.3 Design of Experiments (DOE) -- 5.3.4 Usability Testing -- 5.3.5 Performance and Endurance Testing -- 5.3.6 Quality Assurance -- 5.3.7 Design for Manufacturing and Assembly (DfMA) -- 5.3.8 Design for Sustainability -- 5.4 In Summary -- 5.A Design &amp -- Development Practice Questions -- Answers to practice questions: Product design and development -- References -- Chapter 6 Market Research -- What You will Learn in this Chapter -- The Chapter Roadmap -- 6.1 How Market Research Contributes to Product Innovation -- 6.1.1 Voice of the Customer -- 6.1.2 Six Critical Steps of Market Research -- 6.2 Selecting the Right Market Research Methodology -- 6.3 Primary Vs. 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| id | DE-604.BV049873983 |
| illustrated | Not Illustrated |
| indexdate | 2024-11-05T17:02:58Z |
| institution | BVB |
| isbn | 9781119829966 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035213441 |
| oclc_num | 1428260052 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (433 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | John Wiley & Sons, Incorporated |
| record_format | marc |
| spelling | Anderson, Allan Verfasser aut Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification 3rd ed Newark John Wiley & Sons, Incorporated 2024 ©2024 1 Online-Ressource (433 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover -- Title Page -- Copyright Page -- Contents -- About the Authors -- Acknowledgments -- Introduction -- 1 About PDMA -- 2 About this Book -- 3 The Book Structure -- 4 What is New in BoK3? -- 5 Who Will Benefit from This book? -- 6 How to Read This Book? -- 7 What is a Product? -- 8 What is Product Innovation? -- 9 The Role of Product Innovation in the Organization -- 10 Application of PDMA's Body of Knowledge -- 11 The New Product Innovation Professional Certification (NPDP) -- 12 Related PDMA Books -- 13 The 10 Principles of Successful Product Innovation -- References -- Chapter 1 Management -- What You will Learn in this Chapter -- Chapter Roadmap -- 1.1 What is Product Innovation? -- 1.1.1 Variation Across Industry and Product Sectors -- 1.1.2 Critical Factors for Product Innovation Success -- 1.1.3 A Synthesis of the Various Studies into Product Innovation Success Factors -- 1.2 Managing Product Innovation -- 1.2.1 How to Manage Product Innovation -- 1.3 The Product Manager -- 1.3.1 Product Manager Skill Set -- 1.3.2 Product Manager vs. Project Manager -- 1.3.3 Relating the Product Management Role to PDMA's BoK -- 1.4 The Product Life Cycle -- 1.4.1 Introduction to the Product Life Cycle -- 1.4.2 The Impact of the PLC Stages on Cash Flow -- 1.4.3 The Length and Shape of the Product Life Cycle -- 1.4.4 Customer Adoption of New Products -- 1.5 Managing the Product Life Cycle -- 1.5.1 Impact of the PLC on the Product Portfolio -- 1.5.2 The Product Manager's Role in the Product Life Cycle -- 1.6 The Chasm in the Product Life Cycle? -- 1.6.1 Crossing the Chasm -- 1.6.2 The "Go-to-Market" Processes -- 1.7 Roadmaps Used in Product Innovation -- 1.7.1 Product Roadmaps -- 1.7.2 Kanban boards -- 1.7.3 Technology Roadmaps -- 1.7.4 Platform Roadmaps -- 1.7.5 Best Practices for Using Roadmaps -- 1.8 Project Management 1.8.1 Project Management in the Context of Product Innovation -- 1.8.2 The Triple Constraint -- 1.8.3 Project and Product Scope -- 1.8.4 The Schedule -- 1.8.5 Critical Path Method (CPM) -- 1.8.6 Schedule Compression -- 1.8.7 Budget -- 1.9 Risk Management -- 1.9.1 What is Risk Management? -- 1.9.2 Risk Management Steps -- 1.9.3 Risk Management in Product Innovation Projects -- 1.9.4 Decision Trees -- 1.10 Metrics and Key Performance Indicators -- 1.10.1 The Balanced Scorecard -- 1.10.2 Product Innovation Metrics -- 1.10.3 Developing a Balanced Scorecard for Product Innovation -- 1.10.4 Benchmarking and Continuous Improvement -- 1.11 In Summary -- 1.A Product Innovation Management Practice Questions -- 1.B A Questionnaire for Evaluating an Organization's New Product Innovation Management Practices and Processes -- Introduction -- Complete the Following Questionnaire -- Section 1: Doing the Right Product Innovation -- Section 2: Doing Product Innovation Right -- Section 3: Culture, Climate, and Organization -- Section 4: Metrics -- Section 5: Summary -- References -- Chapter 2 Strategy -- What You will Learn in this Chapter -- The Chapter Roadmap -- 2.1 What is Strategy? -- 2.1.1 The Importance of Strategy to Product Innovation Success -- 2.1.2 Hierarchy of Strategies -- 2.2 Establishing the Organization's Direction -- 2.2.1 Organizational Identity -- 2.2.2 Vision -- 2.2.3 Mission -- 2.2.4 Values -- 2.2.5 Organizational Identity and Product Innovation -- 2.3 Business and Corporate Strategy -- 2.3.1 Business Strategy -- 2.3.2 Corporate Strategy -- 2.4 Preparing a Business Strategy -- 2.4.1 PESTLE Analysis -- 2.4.2 SWOT Analysis -- 2.4.3 Delphi Technique -- 2.4.4 Business Model Canvas (BMC) -- 2.4.5 Porter's Five Forces -- 2.4.6 Examples of Application of Techniques for Business Analysis -- 2.5 Innovation Strategy 2.5.1 What Defines a Good Innovation Strategy? -- 2.5.2 An Information-Advantaged Strategy -- 2.5.3 The Relationship of Innovation Strategy to Overall Business and Individual Functional Strategies -- 2.6 Innovation Strategy Frameworks -- 2.6.1 Porter's Strategic Framework -- 2.6.2 Miles and Snow Strategic Framework -- 2.6.3 Sustaining vs. Disruptive Product Innovation -- 2.6.4 The Innovation Landscape Map -- 2.7 Strategies that Support the Innovation Strategy -- 2.7.1 Marketing Strategy -- 2.7.2 Technology Strategy -- 2.7.3 Product Platform Strategy -- 2.7.4 Intellectual Property Strategy -- 2.7.5 Capability Strategy -- 2.7.6 Digital Strategy -- 2.8 Open Innovation -- 2.8.1 Foundations of Open Innovation -- 2.8.2 Open Innovation Model Types -- 2.9 Sustainable Innovation -- 2.9.1 What is a Sustainable Business? -- 2.9.2 Sustainability and Strategy -- 2.9.3 Sustainable Product Innovation -- 2.9.4 Externalities -- 2.9.5 The Circular Economy and Innovation -- 2.10 In Summary -- 2.A Strategy Practice Questions -- Answers to practice questions: Strategy -- References -- Chapter 3 Portfolio -- What You will Learn in this Chapter -- The Chapter Roadmap -- 3.1 What is a Product Innovation Portfolio? -- 3.1.1 Key Characteristics of Portfolio Management -- 3.1.2 Types of Projects Included in a Portfolio -- 3.1.3 Goals of Portfolio Management -- 3.2 Portfolio Value Maximization -- 3.2.1 Generation of Opportunities -- 3.2.2 Evaluation of Opportunities -- 3.3 Portfolio Alignment with Strategy -- 3.3.1 Approaches for Linking Strategy to Portfolio -- 3.4 Balancing the Portfolio -- 3.4.1 Visual Representation of the Product Portfolio -- 3.5 The Right Number of Projects -- 3.5.1 Resource Allocation -- 3.5.2 Methods for Resource Allocation -- 3.5.3 Resource Allocation as a Business Process -- 3.5.4 Tools to Support Resource Allocation 3.6 New Product Portfolio Management: A Dynamic Process -- 3.6.1 New-Product Portfolio Management Challenges -- 3.6.2 New-Product Portfolio Management: Stage-gate and Agile -- 3.6.3 Addressing the Challenges of Agile Portfolio Management -- 3.7 Portfolio Governance -- 3.8 Portfolio Management Benefits -- 3.9 In Summary -- 3.A Portfolio Practice Questions -- Answers to practice questions: Portfolio management -- References -- Chapter 4 Process -- What You will Learn in this Chapter -- The Chapter Roadmap -- 4.1 Introduction to Product Innovation -- 4.1.1 Product Innovation as a "Risk vs. Reward" Process -- 4.1.2 Managing the Risk of New Product Failure -- 4.1.3 Knowledge Improves Decision-making and Reduces Uncertainty -- 4.1.4 The Early Stages of Product Innovation: The Front End -- 4.2 The Product Innovation Charter (PIC) -- 4.2.1 Providing Guidance and Direction for the Project -- 4.2.2 Content of the PIC -- 4.3 Specific Product Innovation Processes -- 4.3.1 Evolution of the Product Innovation Process -- 4.3.2 The Stage-Gate Process -- 4.3.3 The Waterfall Method -- 4.3.4 Concurrent Engineering -- 4.3.5 Integrated Product Development (IPD) -- 4.3.6 Agile Product Innovation -- 4.3.7 Agile-Stage-Gate -- 4.3.8 Systems Engineering -- 4.3.9 Design Thinking -- 4.3.10 Lean Product Innovation -- 4.3.11 Lean Startup -- 4.3.12 Jobs To Be Done (JTBD) -- 4.4 Comparing Product Innovation Process Models -- 4.4.1 Agile vs. Lean -- 4.4.2 Agile vs. Stage-Gate -- 4.4.3 Integrated Product Development (IPD) vs. Other Process Models -- 4.4.4 The Key Question: Which Process to Use? -- 4.5 Product Innovation Process Control and Management -- 4.5.1 What is Product Innovation Governance -- 4.5.2 The Role of the Board of Directors and Senior Management -- 4.6 In Summary -- 4.A Process Practice Questions -- Answers to practice questions: Product innovation process References -- Chapter 5 Design & -- Development -- What You will Learn in this Chapter -- The Chapter Roadmap -- 5.1 Design and Development Process Steps -- Part 1: Design -- 5.2 Introduction to Design -- 5.2.1 Ideation -- 5.2.2 Concept Design -- 5.2.3 Embodiment Design -- 5.2.4 Tools to Assist Embodiment Design -- Part 2: Development -- 5.3 Introduction to Development -- 5.3.1 Initial Specifications -- 5.3.2 Quality Function Deployment (QFD) -- 5.3.3 Design of Experiments (DOE) -- 5.3.4 Usability Testing -- 5.3.5 Performance and Endurance Testing -- 5.3.6 Quality Assurance -- 5.3.7 Design for Manufacturing and Assembly (DfMA) -- 5.3.8 Design for Sustainability -- 5.4 In Summary -- 5.A Design & -- Development Practice Questions -- Answers to practice questions: Product design and development -- References -- Chapter 6 Market Research -- What You will Learn in this Chapter -- The Chapter Roadmap -- 6.1 How Market Research Contributes to Product Innovation -- 6.1.1 Voice of the Customer -- 6.1.2 Six Critical Steps of Market Research -- 6.2 Selecting the Right Market Research Methodology -- 6.3 Primary Vs. Secondary Market Research -- 6.3.1 Primary Research -- 6.3.2 Secondary Research -- 6.4 The Quality of Market Research Data -- 6.4.1 Qualitative vs. Quantitative -- 6.4.2 Qualitative and Quantitative at Different Stages of the Product Innovation Process -- 6.4.3 Target Market Representation -- 6.4.4 Sampling Methods -- 6.4.5 Sample Size and the Statistical Basis of Probability Sampling -- 6.5 Market Research Methods -- 6.5.1 Focus Groups -- 6.5.2 In-depth Interviews -- 6.5.3 Ethnography -- 6.5.4 Customer Site Visits -- 6.5.5 Social Media -- 6.5.6 Surveys -- 6.5.7 Consumer Panels -- 6.5.8 Sensory Testing -- 6.5.9 Trained Panels -- 6.5.10 Concept Tests and Concept Sorts 6.5.11 Biometrics-based Methods and Eye Tracking, Virtual and Augmented Reality Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 s DE-604 McAllister, Chad Sonstige oth Harris, Ernie Sonstige oth Erscheint auch als Druck-Ausgabe Anderson, Allan Product Development and Management Body of Knowledge Newark : John Wiley & Sons, Incorporated,c2024 9781119829942 |
| spellingShingle | Anderson, Allan Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification Cover -- Title Page -- Copyright Page -- Contents -- About the Authors -- Acknowledgments -- Introduction -- 1 About PDMA -- 2 About this Book -- 3 The Book Structure -- 4 What is New in BoK3? -- 5 Who Will Benefit from This book? -- 6 How to Read This Book? -- 7 What is a Product? -- 8 What is Product Innovation? -- 9 The Role of Product Innovation in the Organization -- 10 Application of PDMA's Body of Knowledge -- 11 The New Product Innovation Professional Certification (NPDP) -- 12 Related PDMA Books -- 13 The 10 Principles of Successful Product Innovation -- References -- Chapter 1 Management -- What You will Learn in this Chapter -- Chapter Roadmap -- 1.1 What is Product Innovation? -- 1.1.1 Variation Across Industry and Product Sectors -- 1.1.2 Critical Factors for Product Innovation Success -- 1.1.3 A Synthesis of the Various Studies into Product Innovation Success Factors -- 1.2 Managing Product Innovation -- 1.2.1 How to Manage Product Innovation -- 1.3 The Product Manager -- 1.3.1 Product Manager Skill Set -- 1.3.2 Product Manager vs. Project Manager -- 1.3.3 Relating the Product Management Role to PDMA's BoK -- 1.4 The Product Life Cycle -- 1.4.1 Introduction to the Product Life Cycle -- 1.4.2 The Impact of the PLC Stages on Cash Flow -- 1.4.3 The Length and Shape of the Product Life Cycle -- 1.4.4 Customer Adoption of New Products -- 1.5 Managing the Product Life Cycle -- 1.5.1 Impact of the PLC on the Product Portfolio -- 1.5.2 The Product Manager's Role in the Product Life Cycle -- 1.6 The Chasm in the Product Life Cycle? -- 1.6.1 Crossing the Chasm -- 1.6.2 The "Go-to-Market" Processes -- 1.7 Roadmaps Used in Product Innovation -- 1.7.1 Product Roadmaps -- 1.7.2 Kanban boards -- 1.7.3 Technology Roadmaps -- 1.7.4 Platform Roadmaps -- 1.7.5 Best Practices for Using Roadmaps -- 1.8 Project Management 1.8.1 Project Management in the Context of Product Innovation -- 1.8.2 The Triple Constraint -- 1.8.3 Project and Product Scope -- 1.8.4 The Schedule -- 1.8.5 Critical Path Method (CPM) -- 1.8.6 Schedule Compression -- 1.8.7 Budget -- 1.9 Risk Management -- 1.9.1 What is Risk Management? -- 1.9.2 Risk Management Steps -- 1.9.3 Risk Management in Product Innovation Projects -- 1.9.4 Decision Trees -- 1.10 Metrics and Key Performance Indicators -- 1.10.1 The Balanced Scorecard -- 1.10.2 Product Innovation Metrics -- 1.10.3 Developing a Balanced Scorecard for Product Innovation -- 1.10.4 Benchmarking and Continuous Improvement -- 1.11 In Summary -- 1.A Product Innovation Management Practice Questions -- 1.B A Questionnaire for Evaluating an Organization's New Product Innovation Management Practices and Processes -- Introduction -- Complete the Following Questionnaire -- Section 1: Doing the Right Product Innovation -- Section 2: Doing Product Innovation Right -- Section 3: Culture, Climate, and Organization -- Section 4: Metrics -- Section 5: Summary -- References -- Chapter 2 Strategy -- What You will Learn in this Chapter -- The Chapter Roadmap -- 2.1 What is Strategy? -- 2.1.1 The Importance of Strategy to Product Innovation Success -- 2.1.2 Hierarchy of Strategies -- 2.2 Establishing the Organization's Direction -- 2.2.1 Organizational Identity -- 2.2.2 Vision -- 2.2.3 Mission -- 2.2.4 Values -- 2.2.5 Organizational Identity and Product Innovation -- 2.3 Business and Corporate Strategy -- 2.3.1 Business Strategy -- 2.3.2 Corporate Strategy -- 2.4 Preparing a Business Strategy -- 2.4.1 PESTLE Analysis -- 2.4.2 SWOT Analysis -- 2.4.3 Delphi Technique -- 2.4.4 Business Model Canvas (BMC) -- 2.4.5 Porter's Five Forces -- 2.4.6 Examples of Application of Techniques for Business Analysis -- 2.5 Innovation Strategy 2.5.1 What Defines a Good Innovation Strategy? -- 2.5.2 An Information-Advantaged Strategy -- 2.5.3 The Relationship of Innovation Strategy to Overall Business and Individual Functional Strategies -- 2.6 Innovation Strategy Frameworks -- 2.6.1 Porter's Strategic Framework -- 2.6.2 Miles and Snow Strategic Framework -- 2.6.3 Sustaining vs. Disruptive Product Innovation -- 2.6.4 The Innovation Landscape Map -- 2.7 Strategies that Support the Innovation Strategy -- 2.7.1 Marketing Strategy -- 2.7.2 Technology Strategy -- 2.7.3 Product Platform Strategy -- 2.7.4 Intellectual Property Strategy -- 2.7.5 Capability Strategy -- 2.7.6 Digital Strategy -- 2.8 Open Innovation -- 2.8.1 Foundations of Open Innovation -- 2.8.2 Open Innovation Model Types -- 2.9 Sustainable Innovation -- 2.9.1 What is a Sustainable Business? -- 2.9.2 Sustainability and Strategy -- 2.9.3 Sustainable Product Innovation -- 2.9.4 Externalities -- 2.9.5 The Circular Economy and Innovation -- 2.10 In Summary -- 2.A Strategy Practice Questions -- Answers to practice questions: Strategy -- References -- Chapter 3 Portfolio -- What You will Learn in this Chapter -- The Chapter Roadmap -- 3.1 What is a Product Innovation Portfolio? -- 3.1.1 Key Characteristics of Portfolio Management -- 3.1.2 Types of Projects Included in a Portfolio -- 3.1.3 Goals of Portfolio Management -- 3.2 Portfolio Value Maximization -- 3.2.1 Generation of Opportunities -- 3.2.2 Evaluation of Opportunities -- 3.3 Portfolio Alignment with Strategy -- 3.3.1 Approaches for Linking Strategy to Portfolio -- 3.4 Balancing the Portfolio -- 3.4.1 Visual Representation of the Product Portfolio -- 3.5 The Right Number of Projects -- 3.5.1 Resource Allocation -- 3.5.2 Methods for Resource Allocation -- 3.5.3 Resource Allocation as a Business Process -- 3.5.4 Tools to Support Resource Allocation 3.6 New Product Portfolio Management: A Dynamic Process -- 3.6.1 New-Product Portfolio Management Challenges -- 3.6.2 New-Product Portfolio Management: Stage-gate and Agile -- 3.6.3 Addressing the Challenges of Agile Portfolio Management -- 3.7 Portfolio Governance -- 3.8 Portfolio Management Benefits -- 3.9 In Summary -- 3.A Portfolio Practice Questions -- Answers to practice questions: Portfolio management -- References -- Chapter 4 Process -- What You will Learn in this Chapter -- The Chapter Roadmap -- 4.1 Introduction to Product Innovation -- 4.1.1 Product Innovation as a "Risk vs. Reward" Process -- 4.1.2 Managing the Risk of New Product Failure -- 4.1.3 Knowledge Improves Decision-making and Reduces Uncertainty -- 4.1.4 The Early Stages of Product Innovation: The Front End -- 4.2 The Product Innovation Charter (PIC) -- 4.2.1 Providing Guidance and Direction for the Project -- 4.2.2 Content of the PIC -- 4.3 Specific Product Innovation Processes -- 4.3.1 Evolution of the Product Innovation Process -- 4.3.2 The Stage-Gate Process -- 4.3.3 The Waterfall Method -- 4.3.4 Concurrent Engineering -- 4.3.5 Integrated Product Development (IPD) -- 4.3.6 Agile Product Innovation -- 4.3.7 Agile-Stage-Gate -- 4.3.8 Systems Engineering -- 4.3.9 Design Thinking -- 4.3.10 Lean Product Innovation -- 4.3.11 Lean Startup -- 4.3.12 Jobs To Be Done (JTBD) -- 4.4 Comparing Product Innovation Process Models -- 4.4.1 Agile vs. Lean -- 4.4.2 Agile vs. Stage-Gate -- 4.4.3 Integrated Product Development (IPD) vs. Other Process Models -- 4.4.4 The Key Question: Which Process to Use? -- 4.5 Product Innovation Process Control and Management -- 4.5.1 What is Product Innovation Governance -- 4.5.2 The Role of the Board of Directors and Senior Management -- 4.6 In Summary -- 4.A Process Practice Questions -- Answers to practice questions: Product innovation process References -- Chapter 5 Design & -- Development -- What You will Learn in this Chapter -- The Chapter Roadmap -- 5.1 Design and Development Process Steps -- Part 1: Design -- 5.2 Introduction to Design -- 5.2.1 Ideation -- 5.2.2 Concept Design -- 5.2.3 Embodiment Design -- 5.2.4 Tools to Assist Embodiment Design -- Part 2: Development -- 5.3 Introduction to Development -- 5.3.1 Initial Specifications -- 5.3.2 Quality Function Deployment (QFD) -- 5.3.3 Design of Experiments (DOE) -- 5.3.4 Usability Testing -- 5.3.5 Performance and Endurance Testing -- 5.3.6 Quality Assurance -- 5.3.7 Design for Manufacturing and Assembly (DfMA) -- 5.3.8 Design for Sustainability -- 5.4 In Summary -- 5.A Design & -- Development Practice Questions -- Answers to practice questions: Product design and development -- References -- Chapter 6 Market Research -- What You will Learn in this Chapter -- The Chapter Roadmap -- 6.1 How Market Research Contributes to Product Innovation -- 6.1.1 Voice of the Customer -- 6.1.2 Six Critical Steps of Market Research -- 6.2 Selecting the Right Market Research Methodology -- 6.3 Primary Vs. Secondary Market Research -- 6.3.1 Primary Research -- 6.3.2 Secondary Research -- 6.4 The Quality of Market Research Data -- 6.4.1 Qualitative vs. Quantitative -- 6.4.2 Qualitative and Quantitative at Different Stages of the Product Innovation Process -- 6.4.3 Target Market Representation -- 6.4.4 Sampling Methods -- 6.4.5 Sample Size and the Statistical Basis of Probability Sampling -- 6.5 Market Research Methods -- 6.5.1 Focus Groups -- 6.5.2 In-depth Interviews -- 6.5.3 Ethnography -- 6.5.4 Customer Site Visits -- 6.5.5 Social Media -- 6.5.6 Surveys -- 6.5.7 Consumer Panels -- 6.5.8 Sensory Testing -- 6.5.9 Trained Panels -- 6.5.10 Concept Tests and Concept Sorts 6.5.11 Biometrics-based Methods and Eye Tracking, Virtual and Augmented Reality Produktentwicklung (DE-588)4139402-1 gnd |
| subject_GND | (DE-588)4139402-1 |
| title | Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification |
| title_auth | Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification |
| title_exact_search | Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification |
| title_full | Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification |
| title_fullStr | Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification |
| title_full_unstemmed | Product Development and Management Body of Knowledge A Guidebook for Product Innovation Training and Certification |
| title_short | Product Development and Management Body of Knowledge |
| title_sort | product development and management body of knowledge a guidebook for product innovation training and certification |
| title_sub | A Guidebook for Product Innovation Training and Certification |
| topic | Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | Produktentwicklung |
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