AI innovations in service and tourism marketing:
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored...
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| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
2024
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| Subjects: | |
| Online Access: | DE-91 DE-1050 Volltext |
| Summary: | The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students. |
| Physical Description: | 1 Online-Ressource (591 Seiten) |
| DOI: | 10.4018/979-8-3693-7909-7 |
Staff View
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| language | English |
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| spelling | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors Artificial intelligence innovations in service and tourism marketing Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (591 Seiten) txt rdacontent c rdamedia cr rdacarrier The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience.AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students. Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations Nadda, Vipin 1970- edt Singh, Amrik edt Singh, Vipin edt Tyagi, Pankaj Kumar edt Erscheint auch als Druck-Ausgabe 9798369379097 https://doi.org/10.4018/979-8-3693-7909-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | AI innovations in service and tourism marketing Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations |
| title | AI innovations in service and tourism marketing |
| title_alt | Artificial intelligence innovations in service and tourism marketing |
| title_auth | AI innovations in service and tourism marketing |
| title_exact_search | AI innovations in service and tourism marketing |
| title_full | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_fullStr | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_full_unstemmed | AI innovations in service and tourism marketing Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, editors |
| title_short | AI innovations in service and tourism marketing |
| title_sort | ai innovations in service and tourism marketing |
| topic | Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations |
| topic_facet | Artificial intelligence Marketing applications Service industries Marketing Technological innovations Tourism Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-7909-7 |
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