Sensible selling through sensory neuromarketing:
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap be...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pennsylvania
IGI Global
2024
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-1050 Volltext |
| Zusammenfassung: | In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market. |
| Beschreibung: | 1 Online-Ressource (459 Seiten) |
| DOI: | 10.4018/979-8-3693-4236-7 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV049869583 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240917s2024 xx o|||| 00||| eng d | ||
| 020 | |z 9798369342374 |9 9798369342374 | ||
| 024 | 7 | |a 10.4018/979-8-3693-4236-7 |2 doi | |
| 035 | |a (ZDB-98-IGB)00338376 | ||
| 035 | |a (OCoLC)1466904865 | ||
| 035 | |a (DE-599)BVBBV049869583 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-91 |a DE-1050 | ||
| 082 | 0 | |a 658.8342 | |
| 084 | |a WIR 523 |2 stub | ||
| 084 | |a DAT 000 |2 stub | ||
| 245 | 1 | 0 | |a Sensible selling through sensory neuromarketing |c Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c 2024 | |
| 300 | |a 1 Online-Ressource (459 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 520 | |a In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market. | ||
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Neuromarketing | |
| 700 | 1 | |a Arora, Manpreet |4 edt | |
| 700 | 1 | |a Malhan, Shivani |4 edt | |
| 700 | 1 | |a Malik, Reena |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9798369342367 |
| 856 | 4 | 0 | |u https://doi.org/10.4018/979-8-3693-4236-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035209083 | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-4236-7 |l DE-91 |p ZDB-98-IGB |q TUM_Paketkauf_2024 |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/979-8-3693-4236-7 |l DE-1050 |p ZDB-98-IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818715326745935872 |
|---|---|
| adam_text | |
| any_adam_object | |
| author2 | Arora, Manpreet Malhan, Shivani Malik, Reena |
| author2_role | edt edt edt |
| author2_variant | m a ma s m sm r m rm |
| author_facet | Arora, Manpreet Malhan, Shivani Malik, Reena |
| building | Verbundindex |
| bvnumber | BV049869583 |
| classification_tum | WIR 523 DAT 000 |
| collection | ZDB-98-IGB |
| ctrlnum | (ZDB-98-IGB)00338376 (OCoLC)1466904865 (DE-599)BVBBV049869583 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/979-8-3693-4236-7 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV049869583</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240917s2024 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9798369342374</subfield><subfield code="9">9798369342374</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/979-8-3693-4236-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-98-IGB)00338376</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1466904865</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049869583</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 523</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sensible selling through sensory neuromarketing</subfield><subfield code="c">Reena Malik, Shivani Malhan, Manpreet Arora, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (459 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arora, Manpreet</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malhan, Shivani</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malik, Reena</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9798369342367</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/979-8-3693-4236-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035209083</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-4236-7</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUM_Paketkauf_2024</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/979-8-3693-4236-7</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049869583 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-17T19:01:35Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035209083 |
| oclc_num | 1466904865 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-1050 |
| owner_facet | DE-91 DE-BY-TUM DE-1050 |
| physical | 1 Online-Ressource (459 Seiten) |
| psigel | ZDB-98-IGB ZDB-98-IGB TUM_Paketkauf_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | IGI Global |
| record_format | marc |
| spelling | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors Hershey, Pennsylvania IGI Global 2024 1 Online-Ressource (459 Seiten) txt rdacontent c rdamedia cr rdacarrier In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles.The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market. Consumer behavior Marketing Psychological aspects Neuromarketing Arora, Manpreet edt Malhan, Shivani edt Malik, Reena edt Erscheint auch als Druck-Ausgabe 9798369342367 https://doi.org/10.4018/979-8-3693-4236-7 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Sensible selling through sensory neuromarketing Consumer behavior Marketing Psychological aspects Neuromarketing |
| title | Sensible selling through sensory neuromarketing |
| title_auth | Sensible selling through sensory neuromarketing |
| title_exact_search | Sensible selling through sensory neuromarketing |
| title_full | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| title_fullStr | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| title_full_unstemmed | Sensible selling through sensory neuromarketing Reena Malik, Shivani Malhan, Manpreet Arora, editors |
| title_short | Sensible selling through sensory neuromarketing |
| title_sort | sensible selling through sensory neuromarketing |
| topic | Consumer behavior Marketing Psychological aspects Neuromarketing |
| topic_facet | Consumer behavior Marketing Psychological aspects Neuromarketing |
| url | https://doi.org/10.4018/979-8-3693-4236-7 |
| work_keys_str_mv | AT aroramanpreet sensiblesellingthroughsensoryneuromarketing AT malhanshivani sensiblesellingthroughsensoryneuromarketing AT malikreena sensiblesellingthroughsensoryneuromarketing |