Diversity, equity, and inclusion in strategic communications: becoming culturally proficient communicators
"Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shapin...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2025
|
| Schlagworte: | |
| Zusammenfassung: | "Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working with Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for Instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865"-- |
| Beschreibung: | xi, 180 Seiten Illustrationen |
| ISBN: | 9781032533865 1032533862 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049860681 | ||
| 003 | DE-604 | ||
| 005 | 20241022 | ||
| 007 | t| | ||
| 008 | 240910s2025 xx a||| b||| 00||| eng d | ||
| 020 | |a 9781032533865 |c Pb.: £35.99 |9 978-1-032-53386-5 | ||
| 020 | |a 1032533862 |9 1032533862 | ||
| 035 | |a (OCoLC)1452658228 | ||
| 035 | |a (DE-599)BVBBV049860681 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-824 | ||
| 100 | 1 | |a Bush, Lee |e Verfasser |0 (DE-588)1343989922 |4 aut | |
| 245 | 1 | 0 | |a Diversity, equity, and inclusion in strategic communications |b becoming culturally proficient communicators |c Lee Bush and Karen Lindsey |
| 264 | 1 | |a New York ; London |b Routledge |c 2025 | |
| 300 | |a xi, 180 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Introduction -- DEI Definitions, Theories, and Concepts -- Understanding and Reaching Diverse Audiences -- Centering DEI in Strategic Writing -- Vanessa Bravo -- Visual Storytelling: Reframing Diversity and Inclusion -- Michele Lashley -- Inclusive Digital and Social Media Strategies -- Qian Xu -- Designing Culturally Sensitive Research -- Integrating DEI into the Campaign Planning Process -- Working on Diverse Teams -- Inclusive Leadership -- Reputation Management and DEI -- Communicating for Social Change | |
| 520 | 3 | |a "Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working with Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for Instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865"-- | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Diversity Management |0 (DE-588)7611361-9 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Communication in organizations | |
| 653 | 0 | |a Public relations | |
| 653 | 0 | |a Advertising | |
| 653 | 0 | |a Discrimination | |
| 653 | 0 | |a Equality | |
| 653 | 0 | |a Communication dans les organisations | |
| 653 | 0 | |a Relations publiques | |
| 653 | 0 | |a public relations | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 3 | |a Diversity Management |0 (DE-588)7611361-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lindsey, Karen |e Verfasser |0 (DE-588)1343989981 |4 aut | |
| 775 | 0 | 8 | |i Äquivalent |n Druck-Ausgabe, Hardcover |z 978-1-032-53387-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-41179-6 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035200403 | |
Datensatz im Suchindex
| _version_ | 1817696647459635200 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Bush, Lee Lindsey, Karen |
| author_GND | (DE-588)1343989922 (DE-588)1343989981 |
| author_facet | Bush, Lee Lindsey, Karen |
| author_role | aut aut |
| author_sort | Bush, Lee |
| author_variant | l b lb k l kl |
| building | Verbundindex |
| bvnumber | BV049860681 |
| contents | Introduction -- DEI Definitions, Theories, and Concepts -- Understanding and Reaching Diverse Audiences -- Centering DEI in Strategic Writing -- Vanessa Bravo -- Visual Storytelling: Reframing Diversity and Inclusion -- Michele Lashley -- Inclusive Digital and Social Media Strategies -- Qian Xu -- Designing Culturally Sensitive Research -- Integrating DEI into the Campaign Planning Process -- Working on Diverse Teams -- Inclusive Leadership -- Reputation Management and DEI -- Communicating for Social Change |
| ctrlnum | (OCoLC)1452658228 (DE-599)BVBBV049860681 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049860681</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241022</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">240910s2025 xx a||| b||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032533865</subfield><subfield code="c">Pb.: £35.99</subfield><subfield code="9">978-1-032-53386-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1032533862</subfield><subfield code="9">1032533862</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1452658228</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049860681</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bush, Lee</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1343989922</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Diversity, equity, and inclusion in strategic communications</subfield><subfield code="b">becoming culturally proficient communicators</subfield><subfield code="c">Lee Bush and Karen Lindsey</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2025</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xi, 180 Seiten</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Introduction -- DEI Definitions, Theories, and Concepts -- Understanding and Reaching Diverse Audiences -- Centering DEI in Strategic Writing -- Vanessa Bravo -- Visual Storytelling: Reframing Diversity and Inclusion -- Michele Lashley -- Inclusive Digital and Social Media Strategies -- Qian Xu -- Designing Culturally Sensitive Research -- Integrating DEI into the Campaign Planning Process -- Working on Diverse Teams -- Inclusive Leadership -- Reputation Management and DEI -- Communicating for Social Change</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working with Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for Instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865"--</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Diversity Management</subfield><subfield code="0">(DE-588)7611361-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Communication in organizations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Public relations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Advertising</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Discrimination</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Equality</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Communication dans les organisations</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Relations publiques</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">public relations</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Diversity Management</subfield><subfield code="0">(DE-588)7611361-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lindsey, Karen</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1343989981</subfield><subfield code="4">aut</subfield></datafield><datafield tag="775" ind1="0" ind2="8"><subfield code="i">Äquivalent</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-032-53387-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-003-41179-6</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-035200403</subfield></datafield></record></collection> |
| id | DE-604.BV049860681 |
| illustrated | Illustrated |
| indexdate | 2024-12-06T13:10:06Z |
| institution | BVB |
| isbn | 9781032533865 1032533862 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035200403 |
| oclc_num | 1452658228 |
| open_access_boolean | |
| owner | DE-706 DE-824 |
| owner_facet | DE-706 DE-824 |
| physical | xi, 180 Seiten Illustrationen |
| publishDate | 2025 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Routledge |
| record_format | marc |
| spelling | Bush, Lee Verfasser (DE-588)1343989922 aut Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators Lee Bush and Karen Lindsey New York ; London Routledge 2025 xi, 180 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Introduction -- DEI Definitions, Theories, and Concepts -- Understanding and Reaching Diverse Audiences -- Centering DEI in Strategic Writing -- Vanessa Bravo -- Visual Storytelling: Reframing Diversity and Inclusion -- Michele Lashley -- Inclusive Digital and Social Media Strategies -- Qian Xu -- Designing Culturally Sensitive Research -- Integrating DEI into the Campaign Planning Process -- Working on Diverse Teams -- Inclusive Leadership -- Reputation Management and DEI -- Communicating for Social Change "Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications. Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on "Inclusive Leadership" and "Working with Diverse Teams," as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on "Communicating for Social Change" allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change. Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses. Online materials for Instructors include teaching tips, suggested discussions and activities, student assignments, sample quizzes, and video links. They are available at www.routledge.com/9781032533865"-- Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Diversity Management (DE-588)7611361-9 gnd rswk-swf Communication in organizations Public relations Advertising Discrimination Equality Communication dans les organisations Relations publiques public relations Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s Strategisches Management (DE-588)4124261-0 s Diversity Management (DE-588)7611361-9 s DE-604 Lindsey, Karen Verfasser (DE-588)1343989981 aut Äquivalent Druck-Ausgabe, Hardcover 978-1-032-53387-2 Erscheint auch als Online-Ausgabe 978-1-003-41179-6 |
| spellingShingle | Bush, Lee Lindsey, Karen Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators Introduction -- DEI Definitions, Theories, and Concepts -- Understanding and Reaching Diverse Audiences -- Centering DEI in Strategic Writing -- Vanessa Bravo -- Visual Storytelling: Reframing Diversity and Inclusion -- Michele Lashley -- Inclusive Digital and Social Media Strategies -- Qian Xu -- Designing Culturally Sensitive Research -- Integrating DEI into the Campaign Planning Process -- Working on Diverse Teams -- Inclusive Leadership -- Reputation Management and DEI -- Communicating for Social Change Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Diversity Management (DE-588)7611361-9 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4124261-0 (DE-588)4031883-7 (DE-588)7611361-9 |
| title | Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators |
| title_auth | Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators |
| title_exact_search | Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators |
| title_full | Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators Lee Bush and Karen Lindsey |
| title_fullStr | Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators Lee Bush and Karen Lindsey |
| title_full_unstemmed | Diversity, equity, and inclusion in strategic communications becoming culturally proficient communicators Lee Bush and Karen Lindsey |
| title_short | Diversity, equity, and inclusion in strategic communications |
| title_sort | diversity equity and inclusion in strategic communications becoming culturally proficient communicators |
| title_sub | becoming culturally proficient communicators |
| topic | Unternehmen (DE-588)4061963-1 gnd Strategisches Management (DE-588)4124261-0 gnd Kommunikation (DE-588)4031883-7 gnd Diversity Management (DE-588)7611361-9 gnd |
| topic_facet | Unternehmen Strategisches Management Kommunikation Diversity Management |
| work_keys_str_mv | AT bushlee diversityequityandinclusioninstrategiccommunicationsbecomingculturallyproficientcommunicators AT lindseykaren diversityequityandinclusioninstrategiccommunicationsbecomingculturallyproficientcommunicators |