Strategic Social Media Management: Theory and Practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore
Springer Nature Singapore
2024
Singapore Palgrave Macmillan |
| Edition: | 2nd ed. 2024 |
| Subjects: | |
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| Physical Description: | 1 Online-Ressource (XXV, 607 p. 189 illus., 178 illus. in color) |
| ISBN: | 9789819994960 |
| DOI: | 10.1007/978-981-99-9496-0 |
Staff View
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Record in the Search Index
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| author | Sutherland, Karen E. |
| author_facet | Sutherland, Karen E. |
| author_role | aut |
| author_sort | Sutherland, Karen E. |
| author_variant | k e s ke kes |
| building | Verbundindex |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-99-9496-0 |
| edition | 2nd ed. 2024 |
| format | Electronic eBook |
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| id | DE-604.BV049847112 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T07:12:21Z |
| institution | BVB |
| isbn | 9789819994960 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035186987 |
| oclc_num | 1454759398 |
| open_access_boolean | |
| owner | DE-703 DE-858 DE-91 DE-BY-TUM DE-B768 DE-706 DE-573 DE-Aug4 DE-83 DE-1102 DE-523 DE-739 DE-2070s DE-861 DE-19 DE-BY-UBM DE-1049 DE-1046 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-M347 DE-522 DE-92 DE-824 DE-898 DE-BY-UBR DE-1043 DE-860 DE-634 |
| owner_facet | DE-703 DE-858 DE-91 DE-BY-TUM DE-B768 DE-706 DE-573 DE-Aug4 DE-83 DE-1102 DE-523 DE-739 DE-2070s DE-861 DE-19 DE-BY-UBM DE-1049 DE-1046 DE-863 DE-BY-FWS DE-1051 DE-862 DE-BY-FWS DE-M347 DE-522 DE-92 DE-824 DE-898 DE-BY-UBR DE-1043 DE-860 DE-634 |
| physical | 1 Online-Ressource (XXV, 607 p. 189 illus., 178 illus. in color) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature Singapore Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Sutherland, Karen E. Strategic Social Media Management Theory and Practice Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4639271-3 |
| title | Strategic Social Media Management Theory and Practice |
| title_auth | Strategic Social Media Management Theory and Practice |
| title_exact_search | Strategic Social Media Management Theory and Practice |
| title_full | Strategic Social Media Management Theory and Practice by Karen E. Sutherland |
| title_fullStr | Strategic Social Media Management Theory and Practice by Karen E. Sutherland |
| title_full_unstemmed | Strategic Social Media Management Theory and Practice by Karen E. Sutherland |
| title_short | Strategic Social Media Management |
| title_sort | strategic social media management theory and practice |
| title_sub | Theory and Practice |
| topic | Marketing Management Social Media Social media Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Marketing Management Social Media Social media Online-Marketing |
| url | https://doi.org/10.1007/978-981-99-9496-0 |
| work_keys_str_mv | AT sutherlandkarene strategicsocialmediamanagementtheoryandpractice |