Public diplomacy on the front line: the Exhibition of modern Brazilian paintings

The Exhibition of Modern Brazilian Paintings, held at the Royal Academy of Arts of London and seven other major venues throughout the United Kingdom in 1944 and 1945, was the first collective display of Brazil's art shown in the United Kingdom and the largest ever sent abroad until then. It res...

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Bibliographic Details
Main Author: Gadelha, Hayle (Author)
Format: Electronic eBook
Language:English
Published: London, England Anthem Press 2024
Subjects:
Online Access:DE-12
DE-473
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Summary:The Exhibition of Modern Brazilian Paintings, held at the Royal Academy of Arts of London and seven other major venues throughout the United Kingdom in 1944 and 1945, was the first collective display of Brazil's art shown in the United Kingdom and the largest ever sent abroad until then. It resulted from an initiative championed by the Brazilian Foreign Ministry and envisioned by seventy Modernist painters who donated 168 artworks as a contribution to the Allied War effort. Notwithstanding its historical relevance and unmatched scale, this event had never been academically investigated. Through exploring why and how successfully the Brazilian government devoted superlative efforts to this enterprise in the midst of World War II, this book is intended to fill this gap and gain an understanding of a largely neglected public aspect of a deeply studied period of Brazilian foreign policy.<br><br>The research unearthed abundant firsthand documents to reconstruct the episode, adopting the hermeneutic method and a theoretical framework from the Public Diplomacy and Cultural Diplomacy fields in order to interpret the circumstances that made possible this improbable and challenging endeavor. It contends that the Exhibition was a remarkably innovative action of Public Diplomacy avant la lettre, which aimed at engaging with British society and enhancing the image of Brazil and its culture. Its motivations must be understood within the broader foreign policy, focused on obtaining prestige and repositioning Brazil in the postwar international order, which encompassed the deployment of 25,000 troops to fight in Europe
Item Description:Title from publisher's bibliographic system (viewed on 08 Mar 2024)
Cover -- Halftitle Page -- Title Page -- Copyright Page -- Contents -- Acknowledgements -- List of Figures and Tables -- List of Acronyms -- Introduction -- 1. Historical Context -- Emergence of Modernism in Brazil -- Internationalisation of Brazilian Visual Arts -- Brazil's Wartime Foreign Policy -- Brazil's Image before the Exhibition -- 2. The Exhibition -- Background -- Arrangements -- The Show -- The Catalogue -- Navarra's Criticism -- Press Coverage -- Before the Show -- At Burlington House -- During the Tour -- 3. Hermeneutics of the Exhibition -- Meanings -- Legacies -- Conclusions -- References -- Appendix -- List of Artworks -- Index
Physical Description:1 Online-Ressource (xii, 189 Seiten)
ISBN:9781839989414

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