Understanding products as services: how the internet and AI are transforming product companies
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Leeds
Emerald Publishing
2024
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| Edition: | First edition |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xii, 228 Seiten Illustrationen, Diagramme |
| ISBN: | 9781837978243 |
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MARC
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Record in the Search Index
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Contents About the Authors Foreword Part I: How the Internet and AI are Transforming Product Companies Merging Worlds The Layer Model The Rule of Thumb From Moon and Mars Remeasuring the World 3 4 6 7 9 The Product-Software-Service Matrix 75 The Unbending Power of Evolution The Matrix, Revenue, and EBIT 19 22 A Catalyst for the Circular Economy 25 Part II: The Product as a Service (PaaS) Navigator From Physical Products to PaaS PaaS Offerings Bundle Products and Services Use and Pay Instead of Buy and Manage Initiate the PaaS Transformation Myth 1 : PaaS Works for Rolls-Royce, But Not for Us Myth 2: PaaS Is for Customers Who Cannot Afford to Buy Myth 3: PaaS Is Pay Per Use 29 29 30 33 33 34 35
vi Contents Myth 4: PaaS Is Fully Managed Myth 5: Get Your Products Connected First Myth 6: We Cannot Swallow the Fish Develop the PaaS Business Model Set the Scope Explore Customer Gains and Pains Define Service Offering Define Revenue Model Investigate Strategic Rationale Apply Proven Management Tactics Leverage Enabling Technology Drive the PaaS Transformation Create a Clear and Consistent Target Picture Understand Cash Flow Implications Overcome Key Obstacles Manage Change with KPIs Define, Refine, and Challenge the Business Model 35 36 37 39 40 42 44 46 47 50 53 57 57 59 62 64 66 Part HI: The 66 PaaS Patterns Set the Scope # # # # # # # # 1 Asset as a Service 2 Fleet as a Service 3 Hardware Component as a Service 4 Hardware Add-on as a Service 5 Software as a Service 6 Software Add-on as a Service 7 Consumable as a Service 8 Consumable Production as a Service Explore Customer Gains and Pains # 9 Get ОРЕХ and Not CAPEX # 10 Align Revenue and Cost # 11 Address Shortage of Skilled Workers # 12 Decrease TCO # 13 Align Incentives 71 72 74 76 78 80 82 84 86 89 90 92 94 96 98
Contents # 14 Be More Flexible # 15 Improve О ЕЕ # 16 Reduce Operational Risk # 17 Reduce Business Risk Define Service Offering # # # # # # # # # # # 18 Finance 19 Own 20 Commission and Decommission 21 Monitor 22 Repair and Maintain 23 Update and Upgrade 24 Operate 25 Supply 26 Optimize 27 Take Operational Risk 28 Take Business Risk Define Revenue Model # # # # # # # # 29 Subscription 30 Pay Per Use 31 Pay Per Outcome 32 Pay Per Performance 33 Pay Per Consumable 34 Minimum Usage 35 Minimum Contract Term 36 Enable Exit Investigate Strategic Rationale # # # # # # # # # # 37 Stabilize Revenues 38 Reduce Environmental Impact 39 Unlock Customer Demand 40 Close the Gap 41 Increase Margins and Share of Wallet 42 Win Market Shares 43 Establish Strategic Partnerships 44 Leverage Premium Product Quality 45 Avoid the Commodity Trap 46 Enable Full Data Access vH 100 102 104 106 109 110 112 114 116 118 120 122 124 126 128 130 133 134 136 138 140 142 144 146 148 151 152 154 156 158 160 162 164 166 168 170
Contents viü Apply Proven Management Tactics # # # # # # # # # # # 47 Go for the Recurring Payers 48 Build Upon Provable ROI Cases 49 Leverage Past Customer Requests 50 Take the As 51 Enter with a Trojan Horse 52 Go Freemium 53 Take Customers on. a Service Journey 54 Swallow the Fish 55 Enforce “Be Gentle It’s a Rental” 56 Let the Customer Do the Work 57 Increase Stickiness Leverage Enabling Technology # # # # # # # # # 58 Remote Monitoring 59 Remote Access 60 Remote Support 61 Predictive Maintenance 62 Over the Air Updates and Upgrades 63 Automatic Operation 64 Automatic Replenishment 65 Order-to-Cash Management 66 Continuous Improvement / 73 174 176 178 180 182 184 186 188 190 192 194 / 97 198 200 202 204 206 208 210 212 214 Bibliography 217 Parti Part II Part III 217 219 224 |
| any_adam_object | 1 |
| author | Wortmann, Felix 1977- Gebauer, Heiko 1976- Lamprecht, Claudio 1993- Fleisch, Elgar 1968- |
| author_GND | (DE-588)131610708 (DE-588)135608325 (DE-588)1269608193 (DE-588)114217912 |
| author_facet | Wortmann, Felix 1977- Gebauer, Heiko 1976- Lamprecht, Claudio 1993- Fleisch, Elgar 1968- |
| author_role | aut aut aut aut |
| author_sort | Wortmann, Felix 1977- |
| author_variant | f w fw h g hg c l cl e f ef |
| building | Verbundindex |
| bvnumber | BV049802236 |
| classification_rvk | QP 540 |
| ctrlnum | (OCoLC)1466931956 (DE-599)BVBBV049802236 |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-12-06T13:07:16Z |
| institution | BVB |
| isbn | 9781837978243 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035142821 |
| oclc_num | 1466931956 |
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| physical | xii, 228 Seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing |
| record_format | marc |
| spelling | Wortmann, Felix 1977- Verfasser (DE-588)131610708 aut Understanding products as services how the internet and AI are transforming product companies by Felix Wortmann, Heiko Gebauer, Claudio Lamprecht and Elgar Fleisch First edition Leeds Emerald Publishing 2024 xii, 228 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Digitalisierung (DE-588)4123065-6 gnd rswk-swf Künstliche Intelligenz (DE-588)4033447-8 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Hybrides Leistungsbündel (DE-588)7851257-8 gnd rswk-swf Produzierendes Gewerbe (DE-588)4235141-8 gnd rswk-swf Produzierendes Gewerbe (DE-588)4235141-8 s Hybrides Leistungsbündel (DE-588)7851257-8 s Internet (DE-588)4308416-3 s Künstliche Intelligenz (DE-588)4033447-8 s Digitalisierung (DE-588)4123065-6 s b DE-604 Gebauer, Heiko 1976- Verfasser (DE-588)135608325 aut Lamprecht, Claudio 1993- Verfasser (DE-588)1269608193 aut Fleisch, Elgar 1968- Verfasser (DE-588)114217912 aut Erscheint auch als Online-Ausgabe 978-1-83797-823-6 Erscheint auch als Online-Ausgabe, EPUB 978-1-83797-825-0 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035142821&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wortmann, Felix 1977- Gebauer, Heiko 1976- Lamprecht, Claudio 1993- Fleisch, Elgar 1968- Understanding products as services how the internet and AI are transforming product companies Digitalisierung (DE-588)4123065-6 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Internet (DE-588)4308416-3 gnd Hybrides Leistungsbündel (DE-588)7851257-8 gnd Produzierendes Gewerbe (DE-588)4235141-8 gnd |
| subject_GND | (DE-588)4123065-6 (DE-588)4033447-8 (DE-588)4308416-3 (DE-588)7851257-8 (DE-588)4235141-8 |
| title | Understanding products as services how the internet and AI are transforming product companies |
| title_auth | Understanding products as services how the internet and AI are transforming product companies |
| title_exact_search | Understanding products as services how the internet and AI are transforming product companies |
| title_full | Understanding products as services how the internet and AI are transforming product companies by Felix Wortmann, Heiko Gebauer, Claudio Lamprecht and Elgar Fleisch |
| title_fullStr | Understanding products as services how the internet and AI are transforming product companies by Felix Wortmann, Heiko Gebauer, Claudio Lamprecht and Elgar Fleisch |
| title_full_unstemmed | Understanding products as services how the internet and AI are transforming product companies by Felix Wortmann, Heiko Gebauer, Claudio Lamprecht and Elgar Fleisch |
| title_short | Understanding products as services |
| title_sort | understanding products as services how the internet and ai are transforming product companies |
| title_sub | how the internet and AI are transforming product companies |
| topic | Digitalisierung (DE-588)4123065-6 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Internet (DE-588)4308416-3 gnd Hybrides Leistungsbündel (DE-588)7851257-8 gnd Produzierendes Gewerbe (DE-588)4235141-8 gnd |
| topic_facet | Digitalisierung Künstliche Intelligenz Internet Hybrides Leistungsbündel Produzierendes Gewerbe |
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