Strategic sport communication:
"Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skille...
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Champaign, IL
Human Kinetics
[2025]
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Ausgabe: | Fourth edition |
Schlagworte: | |
Zusammenfassung: | "Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today's sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research."-- |
Beschreibung: | ix, 421 Seiten Illustrationen 28 cm |
ISBN: | 9781718221475 1718221479 |
Internformat
MARC
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020 | |a 9781718221475 |c Pb.: £ 102.00 |9 978-1-7182-2147-5 | ||
020 | |a 1718221479 |9 1718221479 | ||
035 | |a (OCoLC)1464630712 | ||
035 | |a (DE-599)BVBBV049800838 | ||
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041 | 0 | |a eng | |
049 | |a DE-706 |a DE-703 | ||
100 | 1 | |a Pedersen, Paul M. |d 1970- |e Verfasser |0 (DE-588)143485032 |4 aut | |
245 | 1 | 0 | |a Strategic sport communication |c Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
250 | |a Fourth edition | ||
264 | 1 | |a Champaign, IL |b Human Kinetics |c [2025] | |
264 | 4 | |c © 2025 | |
300 | |a ix, 421 Seiten |b Illustrationen |c 28 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
505 | 8 | 0 | |t Introducing sport communication. -- |t Study of sport communication : revolutionary change, abundant opportunities -- |t Careers in sport communication -- |t History and growth of sport communication -- |t Sociological aspects of sport communication -- |t Examining the Strategic Sport Communication Model (SSCM). -- |t Sport communication and the SSCM -- |t Personal sport communication -- |t Organizational and leadership communication in sport -- |t Sport mass media : convergence and shifting roles -- |t Digital, mobile, and social media in sport -- |t Integrated marketing communication in sport -- |t Public relations and crisis communication in sport -- |t Sport communication research |r Lauren M. Burch, PhD. |
520 | 3 | |a "Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. | |
520 | 3 | |a The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today's sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. | |
520 | 3 | |a The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research."-- | |
650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Sportverwaltung |0 (DE-588)4182494-5 |2 gnd |9 rswk-swf |
653 | 0 | |a Sports administration / Textbooks | |
653 | 0 | |a Communication in sports / Textbooks | |
653 | 0 | |a Communication in sports | |
653 | 0 | |a Sports administration | |
653 | 6 | |a Textbooks | |
689 | 0 | 0 | |a Sport |0 (DE-588)4056366-2 |D s |
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689 | 0 | |5 DE-604 | |
700 | 1 | |a Laucella, Pamela C. |d 1964- |e Sonstige |0 (DE-588)174001703 |4 oth | |
700 | 1 | |a Kian, Edward |e Sonstige |0 (DE-588)1135000328 |4 oth | |
700 | 1 | |a Geurin, Andrea N. |e Sonstige |0 (DE-588)1223466949 |4 oth | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-7182-2148-2 |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-7182-2149-9 |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-035141466 |
Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Pedersen, Paul M. 1970- |
author_GND | (DE-588)143485032 (DE-588)174001703 (DE-588)1135000328 (DE-588)1223466949 |
author_additional | Lauren M. Burch, PhD. |
author_facet | Pedersen, Paul M. 1970- |
author_role | aut |
author_sort | Pedersen, Paul M. 1970- |
author_variant | p m p pm pmp |
building | Verbundindex |
bvnumber | BV049800838 |
contents | Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research |
ctrlnum | (OCoLC)1464630712 (DE-599)BVBBV049800838 |
edition | Fourth edition |
format | Book |
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id | DE-604.BV049800838 |
illustrated | Illustrated |
indexdate | 2024-12-06T13:07:15Z |
institution | BVB |
isbn | 9781718221475 1718221479 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035141466 |
oclc_num | 1464630712 |
open_access_boolean | |
owner | DE-706 DE-703 |
owner_facet | DE-706 DE-703 |
physical | ix, 421 Seiten Illustrationen 28 cm |
publishDate | 2025 |
publishDateSearch | 2024 |
publishDateSort | 2024 |
publisher | Human Kinetics |
record_format | marc |
spelling | Pedersen, Paul M. 1970- Verfasser (DE-588)143485032 aut Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin Fourth edition Champaign, IL Human Kinetics [2025] © 2025 ix, 421 Seiten Illustrationen 28 cm txt rdacontent n rdamedia nc rdacarrier Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research Lauren M. Burch, PhD. "Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today's sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research."-- Sport (DE-588)4056366-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Sportverwaltung (DE-588)4182494-5 gnd rswk-swf Sports administration / Textbooks Communication in sports / Textbooks Communication in sports Sports administration Textbooks Sport (DE-588)4056366-2 s Kommunikation (DE-588)4031883-7 s Sportverwaltung (DE-588)4182494-5 s DE-604 Laucella, Pamela C. 1964- Sonstige (DE-588)174001703 oth Kian, Edward Sonstige (DE-588)1135000328 oth Geurin, Andrea N. Sonstige (DE-588)1223466949 oth Erscheint auch als Online-Ausgabe, EPUB 978-1-7182-2148-2 Erscheint auch als Online-Ausgabe, PDF 978-1-7182-2149-9 |
spellingShingle | Pedersen, Paul M. 1970- Strategic sport communication Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research Sport (DE-588)4056366-2 gnd Kommunikation (DE-588)4031883-7 gnd Sportverwaltung (DE-588)4182494-5 gnd |
subject_GND | (DE-588)4056366-2 (DE-588)4031883-7 (DE-588)4182494-5 |
title | Strategic sport communication |
title_alt | Introducing sport communication. -- Study of sport communication : revolutionary change, abundant opportunities -- Careers in sport communication -- History and growth of sport communication -- Sociological aspects of sport communication -- Examining the Strategic Sport Communication Model (SSCM). -- Sport communication and the SSCM -- Personal sport communication -- Organizational and leadership communication in sport -- Sport mass media : convergence and shifting roles -- Digital, mobile, and social media in sport -- Integrated marketing communication in sport -- Public relations and crisis communication in sport -- Sport communication research |
title_auth | Strategic sport communication |
title_exact_search | Strategic sport communication |
title_full | Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
title_fullStr | Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
title_full_unstemmed | Strategic sport communication Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin |
title_short | Strategic sport communication |
title_sort | strategic sport communication |
topic | Sport (DE-588)4056366-2 gnd Kommunikation (DE-588)4031883-7 gnd Sportverwaltung (DE-588)4182494-5 gnd |
topic_facet | Sport Kommunikation Sportverwaltung |
work_keys_str_mv | AT pedersenpaulm strategicsportcommunication AT laucellapamelac strategicsportcommunication AT kianedward strategicsportcommunication AT geurinandrean strategicsportcommunication |