The everything token: how NFTs and Web3 will transform the way we buy, sell, and create
"A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
[New York, New York]
Portfolio/Penguin
[2024]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Summary: | "A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"-- |
| Physical Description: | 280 Seiten Illustrationen 22 cm |
| ISBN: | 9780593545102 0593545109 |
Staff View
MARC
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| 520 | 3 | |a "A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"-- | |
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Record in the Search Index
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CONTENTS PART I · THE NEXT DIGITAL REVOLUTION 1 Introduction 2 Digital Ownership and WhyIt Matters 18 3 The NFT Staircase 32 4 The Business of Web3 42 3 PART II · ASCENDING THE STAIRCASE 5 Establishing Ownership 53 6 Enhancing Ownership with Utility 78 7 Building and Reinforcing Identity 101 8 Connecting the Community 117 9 Driving Brand Evolution 140 The Staircase in Action 152 10 PART III · PUTTING IT ALL TOGETHER 11 Finding the Proper Price and Scale 169 12 Designing Your NFT Strategy 179 13 Ongoing Challenges 195 14 How NFTs and Web3 Can Shape Us 208 ACKNOWLEDGMENTS 211 DISCLOSURE NOTE 221 IMAGE CREDITS 223 NOTES 225 INDEX 271
Non-fungible tokens are a new way to create and sell digital assets and provide wide-ranging proof of ownership. They open up markets that have never before existed, with incredible implications for the way businesses and cre atives sell products and interact with customers digitally. In early 2022, headlines about record setting NFT auctions and oversubscribed funding rounds for NFT startups were com mon. Yet even as the initial hype died down, major businesses and new entrepreneurs alike were waking up to the possibilities that NFTs present to enrich digital and real-world experiences, change the way we connect with friends and family, manage personal data, and transform the relationship between consumers and companies. You might be surprised to learn that you’ve already engaged with NFTs, perhaps daily— especially if you use social media platforms like Twitter or Reddit, drink coffee at Starbucks, attend ticketed events, or play online games. NFTs will only become more central to our lives and interactions, and how we create, sell, and consume digital goods—adoption of the underlying crypto technology is growing, especially among younger demographics.
Drawing from their experience building and advising Web3 communities as well as their own original research, Kaczynski and Kominers articulate a framework for designing NFT projects that work—and for leveraging them to build highly engaged and intensely loyal com munities around products and brands. Describing the possibilities of this new digital frontier with clarity and rigor, The Everything Token is the authoritative guide to an innovation that has the potential to trans form all aspects of business. |
| any_adam_object | 1 |
| author | Kaczynski, Steve ca. 20./21. Jh Kominers, Scott Duke |
| author_GND | (DE-588)1340411725 (DE-588)142048429 |
| author_facet | Kaczynski, Steve ca. 20./21. Jh Kominers, Scott Duke |
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| author_sort | Kaczynski, Steve ca. 20./21. Jh |
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| building | Verbundindex |
| bvnumber | BV049786719 |
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| contents | Digital ownership and why it matters -- The NFT staircase -- The business of Web3 -- Establishing ownership -- Enhancing ownership with utility -- Building and reinforcing identity -- Connecting the community -- Driving brand evolution -- The staircase in action -- Finding the proper price and scale -- Designing your NFT strategy -- Ongoing challenges -- How NFTs and Web3 can shape us |
| ctrlnum | (OCoLC)1454741730 (DE-599)BVBBV049786719 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spelling | Kaczynski, Steve ca. 20./21. Jh. Verfasser (DE-588)1340411725 aut The everything token how NFTs and Web3 will transform the way we buy, sell, and create Steve Kaczynski and Scott Duke Kominers [New York, New York] Portfolio/Penguin [2024] 280 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier Digital ownership and why it matters -- The NFT staircase -- The business of Web3 -- Establishing ownership -- Enhancing ownership with utility -- Building and reinforcing identity -- Connecting the community -- Driving brand evolution -- The staircase in action -- Finding the proper price and scale -- Designing your NFT strategy -- Ongoing challenges -- How NFTs and Web3 can shape us "A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"-- Non-Fungible Token (DE-588)1243528982 gnd rswk-swf Virtuelle Währung (DE-588)1081489480 gnd rswk-swf Zahlungsverkehr (DE-588)4067287-6 gnd rswk-swf Blockchain (DE-588)1124028595 gnd rswk-swf NFTs (Tokens) Blockchains (Databases) Cryptocurrencies Electronic commerce Jetons non fongibles Chaînes de blocs Cryptomonnaie Commerce électronique non-fungible tokens cryptocurrencies BUSINESS & ECONOMICS / Bitcoin & Cryptocurrencies BUSINESS & ECONOMICS / Industries / Computers & Information Technology COMPUTERS / Blockchain Nonfiction novels Zahlungsverkehr (DE-588)4067287-6 s Virtuelle Währung (DE-588)1081489480 s Non-Fungible Token (DE-588)1243528982 s Blockchain (DE-588)1124028595 s DE-604 Kominers, Scott Duke Verfasser (DE-588)142048429 aut Erscheint auch als Online-Ausgabe 9780593545119 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035127580&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035127580&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Kaczynski, Steve ca. 20./21. Jh Kominers, Scott Duke The everything token how NFTs and Web3 will transform the way we buy, sell, and create Digital ownership and why it matters -- The NFT staircase -- The business of Web3 -- Establishing ownership -- Enhancing ownership with utility -- Building and reinforcing identity -- Connecting the community -- Driving brand evolution -- The staircase in action -- Finding the proper price and scale -- Designing your NFT strategy -- Ongoing challenges -- How NFTs and Web3 can shape us Non-Fungible Token (DE-588)1243528982 gnd Virtuelle Währung (DE-588)1081489480 gnd Zahlungsverkehr (DE-588)4067287-6 gnd Blockchain (DE-588)1124028595 gnd |
| subject_GND | (DE-588)1243528982 (DE-588)1081489480 (DE-588)4067287-6 (DE-588)1124028595 |
| title | The everything token how NFTs and Web3 will transform the way we buy, sell, and create |
| title_auth | The everything token how NFTs and Web3 will transform the way we buy, sell, and create |
| title_exact_search | The everything token how NFTs and Web3 will transform the way we buy, sell, and create |
| title_full | The everything token how NFTs and Web3 will transform the way we buy, sell, and create Steve Kaczynski and Scott Duke Kominers |
| title_fullStr | The everything token how NFTs and Web3 will transform the way we buy, sell, and create Steve Kaczynski and Scott Duke Kominers |
| title_full_unstemmed | The everything token how NFTs and Web3 will transform the way we buy, sell, and create Steve Kaczynski and Scott Duke Kominers |
| title_short | The everything token |
| title_sort | the everything token how nfts and web3 will transform the way we buy sell and create |
| title_sub | how NFTs and Web3 will transform the way we buy, sell, and create |
| topic | Non-Fungible Token (DE-588)1243528982 gnd Virtuelle Währung (DE-588)1081489480 gnd Zahlungsverkehr (DE-588)4067287-6 gnd Blockchain (DE-588)1124028595 gnd |
| topic_facet | Non-Fungible Token Virtuelle Währung Zahlungsverkehr Blockchain |
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