Hou, Z. (2024). Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. Kogan Page, Limited.
Chicago Style (17th ed.) CitationHou, Zontee. Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. London: Kogan Page, Limited, 2024.
MLA (9th ed.) CitationHou, Zontee. Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty. Kogan Page, Limited, 2024.
Warning: These citations may not always be 100% accurate.