Digital influence on consumer habits: marketing challenges and opportunities
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Leeds
Emerald Publishing
2024
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | DE-1050 DE-188 DE-863 DE-862 DE-355 DE-29 |
| Beschreibung: | Includes index. - Includes bibliographical references. - Print version record |
| Beschreibung: | 1 Online-Ressource (xvi, 188 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781804553428 |
Internformat
MARC
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| 245 | 1 | 0 | |a Digital influence on consumer habits |b marketing challenges and opportunities |c edited by Nripendra Singh, Pooja Kansra and S.L. Gupta |
| 250 | |a First edition | ||
| 264 | 1 | |a Leeds |b Emerald Publishing |c 2024 | |
| 300 | |a 1 Online-Ressource (xvi, 188 Seiten) |b Illustrationen, Diagramme | ||
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| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes index. - Includes bibliographical references. - Print version record | ||
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| 653 | 0 | |a Konsumentenverhalten / (DE-627)091371848 / (DE-2867)10300-3 | |
| 653 | 0 | |a Digitalisierung / (DE-627)1028324774 / (DE-2867)30171-4 | |
| 653 | 0 | |a Digitale Plattform / (DE-627)091368804 / (DE-2867)20921-0 | |
| 653 | 0 | |a Social Web / (DE-627)550010556 / (DE-2867)29182-2 | |
| 653 | 0 | |a Mobile Anwendung / (DE-627)091378494 / (DE-2867)18665-0 | |
| 653 | 0 | |a Asien / (DE-627)091348161 / (DE-2867)17553-2 | |
| 653 | 0 | |a Afrika / (DE-627)091345790 / (DE-2867)17642-3 | |
| 653 | 0 | |a Internet marketing | |
| 653 | 0 | |a Consumer behavior | |
| 653 | 0 | |a Consumption (Economics) | |
| 653 | 0 | |a Business & Economics ; Marketing ; General | |
| 653 | 0 | |a Online marketing / Social media marketing | |
| 653 | 0 | |a Sales and marketing | |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 1078656 |
|---|---|
| _version_ | 1819742512532684801 |
| adam_text | |
| any_adam_object | |
| author2 | Singh, Nripendra 1975- Kansra, Pooja 1984- Gupta, S. L. |
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| edition | First edition |
| format | Electronic eBook |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV049754762 |
| illustrated | Illustrated |
| indexdate | 2024-12-29T04:08:16Z |
| institution | BVB |
| isbn | 9781804553428 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035096323 |
| oclc_num | 1443584268 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-945 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-188 DE-29 DE-1050 |
| physical | 1 Online-Ressource (xvi, 188 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-55-BME ZDB-30-PQE ZDB-55-BME FHD01_BME_Kauf ZDB-30-PQE UBR Einzelkauf 2024 ZDB-55-BME UER_Paketkauf_2024 |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Emerald Publishing |
| record_format | marc |
| spellingShingle | Digital influence on consumer habits marketing challenges and opportunities |
| subject_GND | (DE-588)4143413-4 |
| title | Digital influence on consumer habits marketing challenges and opportunities |
| title_auth | Digital influence on consumer habits marketing challenges and opportunities |
| title_exact_search | Digital influence on consumer habits marketing challenges and opportunities |
| title_full | Digital influence on consumer habits marketing challenges and opportunities edited by Nripendra Singh, Pooja Kansra and S.L. Gupta |
| title_fullStr | Digital influence on consumer habits marketing challenges and opportunities edited by Nripendra Singh, Pooja Kansra and S.L. Gupta |
| title_full_unstemmed | Digital influence on consumer habits marketing challenges and opportunities edited by Nripendra Singh, Pooja Kansra and S.L. Gupta |
| title_short | Digital influence on consumer habits |
| title_sort | digital influence on consumer habits marketing challenges and opportunities |
| title_sub | marketing challenges and opportunities |
| topic_facet | Aufsatzsammlung |
| work_keys_str_mv | AT singhnripendra digitalinfluenceonconsumerhabitsmarketingchallengesandopportunities AT kansrapooja digitalinfluenceonconsumerhabitsmarketingchallengesandopportunities AT guptasl digitalinfluenceonconsumerhabitsmarketingchallengesandopportunities |