Ethical marketing through data governance standards and effective technology:
This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics.
Saved in:
| Other Authors: | , , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2024]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Online Access: | DE-91 DE-898 DE-1050 Volltext |
| Summary: | This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics. |
| Item Description: | Kuldeep Rojhe auf der Titelseite als Kuleep Rojhe angegeben. |
| Physical Description: | 1 Online-Ressource (xxi, 328 Seiten) Illustrationen |
| ISBN: | 9798369322161 |
| DOI: | 10.4018/979-8-3693-2215-4 |
Staff View
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| 650 | 4 | |a Artificial intelligence |x Moral and ethical aspects | |
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| id | DE-604.BV049735930 |
| illustrated | Illustrated |
| indexdate | 2024-12-17T19:01:36Z |
| institution | BVB |
| isbn | 9798369322161 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035078039 |
| oclc_num | 1443580980 |
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| owner_facet | DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-1050 |
| physical | 1 Online-Ressource (xxi, 328 Seiten) Illustrationen |
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| publishDate | 2024 |
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| publisher | IGI Global |
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| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spelling | Ethical marketing through data governance standards and effective technology Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xxi, 328 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Kuldeep Rojhe auf der Titelseite als Kuleep Rojhe angegeben. This book strengthens the understanding of AI enabled marketing standards and data privacy standards for better implementation of AI based marketing analytics. Artificial intelligence Moral and ethical aspects Branding (Marketing) Moral and ethical aspects Busines ethics Marketing Moral and ethical aspects Marketing Technological innovations Sauja, Shefali 1991- edt Nayyar, Varun 1982- edt Rojhe, Kuldeep 1977- edt Sharma, Sandhir 1974- (DE-588)1297557816 edt Erscheint auch als Druck-Ausgabe 979-8-3693-2215-4 Erscheint auch als Druck-Ausgabe, Paperback 979-8-3693-4612-9 https://doi.org/10.4018/979-8-3693-2215-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ethical marketing through data governance standards and effective technology Artificial intelligence Moral and ethical aspects Branding (Marketing) Moral and ethical aspects Busines ethics Marketing Moral and ethical aspects Marketing Technological innovations |
| title | Ethical marketing through data governance standards and effective technology |
| title_auth | Ethical marketing through data governance standards and effective technology |
| title_exact_search | Ethical marketing through data governance standards and effective technology |
| title_full | Ethical marketing through data governance standards and effective technology Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma |
| title_fullStr | Ethical marketing through data governance standards and effective technology Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma |
| title_full_unstemmed | Ethical marketing through data governance standards and effective technology Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma |
| title_short | Ethical marketing through data governance standards and effective technology |
| title_sort | ethical marketing through data governance standards and effective technology |
| topic | Artificial intelligence Moral and ethical aspects Branding (Marketing) Moral and ethical aspects Busines ethics Marketing Moral and ethical aspects Marketing Technological innovations |
| topic_facet | Artificial intelligence Moral and ethical aspects Branding (Marketing) Moral and ethical aspects Busines ethics Marketing Moral and ethical aspects Marketing Technological innovations |
| url | https://doi.org/10.4018/979-8-3693-2215-4 |
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