Adoption of NFTs and cryptocurrency in marketing:
In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adop...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global
[2024]
|
| Schriftenreihe: | Advances in electronic commerce (AEC) book series
|
| Schlagworte: | |
| Online-Zugang: | DE-91 DE-898 DE-1050 URL des Erstveröffentlichers |
| Zusammenfassung: | In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions.The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain. |
| Beschreibung: | 1 Online-Ressource (xxiii, 294 Seiten) |
| ISBN: | 9798369313930 |
| DOI: | 10.4018/979-8-3693-1392-3 |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-17T19:01:33Z |
| institution | BVB |
| isbn | 9798369313930 |
| language | English |
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| spelling | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma Hershey PA, USA IGI Global [2024] © 2024 1 Online-Ressource (xxiii, 294 Seiten) txt rdacontent c rdamedia cr rdacarrier Advances in electronic commerce (AEC) book series In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions.The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain. Cryptocurrencies Electronic commerce Internet marketing NFTs (Tokens) Malik, Reena 1986- edt Verma, Jyoti 1985- edt Chaudhary, Prashant (DE-588)1113890452 edt Sharma, Ambuj 1977- edt Erscheint auch als Druck-Ausgabe, Hardcover 979-8-3693-1392-3 https://doi.org/10.4018/979-8-3693-1392-3 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Adoption of NFTs and cryptocurrency in marketing Cryptocurrencies Electronic commerce Internet marketing NFTs (Tokens) |
| title | Adoption of NFTs and cryptocurrency in marketing |
| title_auth | Adoption of NFTs and cryptocurrency in marketing |
| title_exact_search | Adoption of NFTs and cryptocurrency in marketing |
| title_full | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma |
| title_fullStr | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma |
| title_full_unstemmed | Adoption of NFTs and cryptocurrency in marketing Reena Malik, Jyoti Verma, Prashant Chaudhary, Ambuj Sharma |
| title_short | Adoption of NFTs and cryptocurrency in marketing |
| title_sort | adoption of nfts and cryptocurrency in marketing |
| topic | Cryptocurrencies Electronic commerce Internet marketing NFTs (Tokens) |
| topic_facet | Cryptocurrencies Electronic commerce Internet marketing NFTs (Tokens) |
| url | https://doi.org/10.4018/979-8-3693-1392-3 |
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