Making a Marque: Rolls-Royce motor car promotion 1904-1940
This book tells the story of the constant battle for recognition on both sides of the Atlantic. It pulls together the many strands of promotion that Rolls-Royce used, from publicity for wins in races and trials, through advertising in important magazines and influential newspapers, to beautifully pr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Deerfield, IL
Dalton Watson Finde Books
2020
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | This book tells the story of the constant battle for recognition on both sides of the Atlantic. It pulls together the many strands of promotion that Rolls-Royce used, from publicity for wins in races and trials, through advertising in important magazines and influential newspapers, to beautifully produced pamphlets and catalogues. It brings to light the unique Rolls-Royce style: independent press reports and unsolicited testimonials on the quality of the cars, and detailed explanations of the engineering standards and expertise that created that quality. It also highlights the outstanding variety and quality of Rolls-Royce’s illustrated advertising, some of it in full colour, and how the company used it to attract the most demanding customers – and it goes behind the scenes: rare minutes from the Advertising Committee during the 1930s reveal the decisions that led to some of the finest examples of the company’s promotional work |
| Physical Description: | 463 Seiten Illustrationen 31 cm |
| ISBN: | 9781854433107 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text |
A
CKNOWLEDGEMENTS
7
I
NTRODUCTION
9
C
HAPTER ONE
P
ROLOGUE: 1902-1904
10
C
HAPTER TWO
E
ARLY DAYS: 1905-1906
18
C
HAPTER THREE
T
HE 40-50 H.P, FROM 1906 TO WORLD WAR
I
42
C
HAPTER FOUR
W
ORLD WAR
I
AND AFTER- THE 40-50 H.P, REMAINS ALONE
114
C
HAPTER FIVE
2
0 H.P.: 1922-1929
168
C
HAPTER SIX
T
HE NEW PHANTOM: 1925-1929
188
C
HAPTER SEVEN
T
HE PHANTOM
II:
1929-1935
206
C
HAPTER EIGHT
R
OLLS-ROYCE IN AMERICA: 1919-1934
264
C
HAPTER NINE
2
0-25 H.P.: 1929-1936
322
C
HAPTER TEN
P
HANTOM
ILL:
1935-1939
352
C
HAPTER ELEVEN
2
5/30 H.P, AND WRAITH: 1936-1939
386
C
HAPTER TWELVE
T
HE CLOUDS OF WAR
416
A
PPENDIX ONE
P
RINCIPAL PUBLICATIONS IN WHICH ROLLS-ROYCE ADVERTISED
430
A
PPENDIX NVO
L
ETTERS FROM ROLLS-ROYCE TO THE READERS OF THE TIMES NEWSPAPER
434
A
PPENDIX THREE
C
ONTRACT SPACES FOR 1931
450
A
PPENDIX FOUR
T
HE ANNOUNCEMENT OF ROLLS-ROYCE OF AMERICA
454
A
PPENDIX FIVE
T
HE SIGNIFICANCE OF ROLLS-ROYCE IN AMERICA
458
I
NDEX
460 |
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| author | Moss, Peter Roberts, Richard |
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| author_role | aut aut |
| author_sort | Moss, Peter |
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| building | Verbundindex |
| bvnumber | BV049735837 |
| ctrlnum | (OCoLC)1450728161 (DE-599)BVBBV049735837 |
| era | Geschichte 1902-1940 gnd |
| era_facet | Geschichte 1902-1940 |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-11-27T01:00:43Z |
| institution | BVB |
| isbn | 9781854433107 |
| language | English |
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| physical | 463 Seiten Illustrationen 31 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Dalton Watson Finde Books |
| record_format | marc |
| spelling | Moss, Peter Verfasser aut Making a Marque Rolls-Royce motor car promotion 1904-1940 Peter Moss and Richard Roberts Deerfield, IL Dalton Watson Finde Books 2020 463 Seiten Illustrationen 31 cm txt rdacontent n rdamedia nc rdacarrier This book tells the story of the constant battle for recognition on both sides of the Atlantic. It pulls together the many strands of promotion that Rolls-Royce used, from publicity for wins in races and trials, through advertising in important magazines and influential newspapers, to beautifully produced pamphlets and catalogues. It brings to light the unique Rolls-Royce style: independent press reports and unsolicited testimonials on the quality of the cars, and detailed explanations of the engineering standards and expertise that created that quality. It also highlights the outstanding variety and quality of Rolls-Royce’s illustrated advertising, some of it in full colour, and how the company used it to attract the most demanding customers – and it goes behind the scenes: rare minutes from the Advertising Committee during the 1930s reveal the decisions that led to some of the finest examples of the company’s promotional work Rolls-Royce Limited Derby (DE-588)90349-8 gnd rswk-swf Geschichte 1902-1940 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Rolls Royce (DE-588)4178418-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Personenkraftwagen (DE-588)4076001-7 gnd rswk-swf Rolls-Royce automobile Rolls-Royce (Automobiles) Rolls Royce (DE-588)4178418-2 s Personenkraftwagen (DE-588)4076001-7 s Werbung (DE-588)4065541-6 s Geschichte 1902-1940 z DE-604 Rolls-Royce Limited Derby (DE-588)90349-8 b Marketing (DE-588)4037589-4 s Roberts, Richard Verfasser aut Digitalisierung Deutsches Museum application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=035077948&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Moss, Peter Roberts, Richard Making a Marque Rolls-Royce motor car promotion 1904-1940 Rolls-Royce Limited Derby (DE-588)90349-8 gnd Marketing (DE-588)4037589-4 gnd Rolls Royce (DE-588)4178418-2 gnd Werbung (DE-588)4065541-6 gnd Personenkraftwagen (DE-588)4076001-7 gnd |
| subject_GND | (DE-588)90349-8 (DE-588)4037589-4 (DE-588)4178418-2 (DE-588)4065541-6 (DE-588)4076001-7 |
| title | Making a Marque Rolls-Royce motor car promotion 1904-1940 |
| title_auth | Making a Marque Rolls-Royce motor car promotion 1904-1940 |
| title_exact_search | Making a Marque Rolls-Royce motor car promotion 1904-1940 |
| title_full | Making a Marque Rolls-Royce motor car promotion 1904-1940 Peter Moss and Richard Roberts |
| title_fullStr | Making a Marque Rolls-Royce motor car promotion 1904-1940 Peter Moss and Richard Roberts |
| title_full_unstemmed | Making a Marque Rolls-Royce motor car promotion 1904-1940 Peter Moss and Richard Roberts |
| title_short | Making a Marque |
| title_sort | making a marque rolls royce motor car promotion 1904 1940 |
| title_sub | Rolls-Royce motor car promotion 1904-1940 |
| topic | Rolls-Royce Limited Derby (DE-588)90349-8 gnd Marketing (DE-588)4037589-4 gnd Rolls Royce (DE-588)4178418-2 gnd Werbung (DE-588)4065541-6 gnd Personenkraftwagen (DE-588)4076001-7 gnd |
| topic_facet | Rolls-Royce Limited Derby Marketing Rolls Royce Werbung Personenkraftwagen |
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