Marketing Strategy And Competitive Positioning:
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2024
|
| Edition: | Eighth Edition |
| Subjects: | |
| Physical Description: | xii, 578 seiten Illustrationen, Diagramme |
| ISBN: | 9781292725017 |
Staff View
MARC
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Record in the Search Index
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| author | Hooley, Graham J. Nicoulaud, Brigitte M. Rudd, John M. Lee, Nick 1975- |
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| id | DE-604.BV049729333 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:55:34Z |
| institution | BVB |
| isbn | 9781292725017 |
| language | English |
| oclc_num | 1431035563 |
| open_access_boolean | |
| owner | DE-945 DE-188 DE-1050 |
| owner_facet | DE-945 DE-188 DE-1050 |
| physical | xii, 578 seiten Illustrationen, Diagramme |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Pearson |
| record_format | marc |
| spelling | Hooley, Graham J. Verfasser (DE-588)170348342 aut Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee Eighth Edition Harlow, England Pearson 2024 xii, 578 seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Positionierung Marketing (DE-588)4503311-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Positionierung Marketing (DE-588)4503311-0 s DE-188 Nicoulaud, Brigitte M. Verfasser (DE-588)170757188 aut Rudd, John M. Verfasser (DE-588)1128337185 aut Lee, Nick 1975- Verfasser (DE-588)135621615 aut Erscheint auch als Online-Ausgabe 978-1-292-73522-1 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-45672-0 |
| spellingShingle | Hooley, Graham J. Nicoulaud, Brigitte M. Rudd, John M. Lee, Nick 1975- Marketing Strategy And Competitive Positioning Marketingstrategie (DE-588)4120697-6 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4503311-0 |
| title | Marketing Strategy And Competitive Positioning |
| title_auth | Marketing Strategy And Competitive Positioning |
| title_exact_search | Marketing Strategy And Competitive Positioning |
| title_full | Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| title_fullStr | Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| title_full_unstemmed | Marketing Strategy And Competitive Positioning Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee |
| title_short | Marketing Strategy And Competitive Positioning |
| title_sort | marketing strategy and competitive positioning |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Positionierung Marketing (DE-588)4503311-0 gnd |
| topic_facet | Marketingstrategie Positionierung Marketing |
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