APA (7th ed.) Citation

Hooley, G. J., Nicoulaud, B. M., Rudd, J. M., & Lee, N. (2024). Marketing Strategy And Competitive Positioning (Eighth Edition.). Pearson.

Chicago Style (17th ed.) Citation

Hooley, Graham J., Brigitte M. Nicoulaud, John M. Rudd, and Nick Lee. Marketing Strategy And Competitive Positioning. Eighth Edition. Harlow, England: Pearson, 2024.

MLA (9th ed.) Citation

Hooley, Graham J., et al. Marketing Strategy And Competitive Positioning. Eighth Edition. Pearson, 2024.