The elements of visual grammar: a designer's guide for writers, scholars & professionals
"A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know, The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Princeton ; Oxford
Princeton University Press
[2024]
|
| Schriftenreihe: | Skills for scholars
|
| Schlagworte: | |
| Zusammenfassung: | "A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know, The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work-and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations-drawn from a wide range of styles, media, and eras-that demonstrate the principles of visual grammar and how images can support and enhance written content, Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text, Introduces the practical, cultural, conceptual, and scientific factors that influence image use, Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography". |
| Beschreibung: | xvii, 222 Seiten Illustrationen 24 cm |
| ISBN: | 9780691231235 0691231230 9780691231228 0691231222 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049699040 | ||
| 003 | DE-604 | ||
| 005 | 20240531 | ||
| 007 | t | ||
| 008 | 240528s2024 a||| |||| 00||| eng d | ||
| 020 | |a 9780691231235 |q hardcover |9 978-0-691-23123-5 | ||
| 020 | |a 0691231230 |9 0-691-23123-0 | ||
| 020 | |a 9780691231228 |q pbk |9 978-0-691-23122-8 | ||
| 020 | |a 0691231222 |9 0-691-23122-2 | ||
| 035 | |a (OCoLC)1423493620 | ||
| 035 | |a (DE-599)BVBBV049699040 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-255 | ||
| 084 | |a 3 |2 KUBA2 | ||
| 100 | 1 | |a Riechers, Angela |d ca. 20./21.Jh. |e Verfasser |0 (DE-588)1033288969 |4 aut | |
| 245 | 1 | 0 | |a The elements of visual grammar |b a designer's guide for writers, scholars & professionals |c Angela Riechers |
| 264 | 1 | |a Princeton ; Oxford |b Princeton University Press |c [2024] | |
| 264 | 4 | |c © 2024 | |
| 300 | |a xvii, 222 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 336 | |b sti |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Skills for scholars | |
| 520 | 3 | |a "A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know, The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work-and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations-drawn from a wide range of styles, media, and eras-that demonstrate the principles of visual grammar and how images can support and enhance written content, Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text, Introduces the practical, cultural, conceptual, and scientific factors that influence image use, Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography". | |
| 650 | 0 | 7 | |a Mediendesign |0 (DE-588)4823394-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Mediendesign |0 (DE-588)4823394-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-691-23121-1 |
Datensatz im Suchindex
| _version_ | 1805082408022704128 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Riechers, Angela ca. 20./21.Jh |
| author_GND | (DE-588)1033288969 |
| author_facet | Riechers, Angela ca. 20./21.Jh |
| author_role | aut |
| author_sort | Riechers, Angela ca. 20./21.Jh |
| author_variant | a r ar |
| building | Verbundindex |
| bvnumber | BV049699040 |
| ctrlnum | (OCoLC)1423493620 (DE-599)BVBBV049699040 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV049699040</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240531</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">240528s2024 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780691231235</subfield><subfield code="q">hardcover</subfield><subfield code="9">978-0-691-23123-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0691231230</subfield><subfield code="9">0-691-23123-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780691231228</subfield><subfield code="q">pbk</subfield><subfield code="9">978-0-691-23122-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0691231222</subfield><subfield code="9">0-691-23122-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1423493620</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV049699040</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-255</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">3</subfield><subfield code="2">KUBA2</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Riechers, Angela</subfield><subfield code="d">ca. 20./21.Jh.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1033288969</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The elements of visual grammar</subfield><subfield code="b">a designer's guide for writers, scholars & professionals</subfield><subfield code="c">Angela Riechers</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Princeton ; Oxford</subfield><subfield code="b">Princeton University Press</subfield><subfield code="c">[2024]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2024</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 222 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">sti</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Skills for scholars</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know, The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work-and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations-drawn from a wide range of styles, media, and eras-that demonstrate the principles of visual grammar and how images can support and enhance written content, Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text, Introduces the practical, cultural, conceptual, and scientific factors that influence image use, Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography".</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediendesign</subfield><subfield code="0">(DE-588)4823394-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mediendesign</subfield><subfield code="0">(DE-588)4823394-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-691-23121-1</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV049699040 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:32:11Z |
| institution | BVB |
| isbn | 9780691231235 0691231230 9780691231228 0691231222 |
| language | English |
| oclc_num | 1423493620 |
| open_access_boolean | |
| owner | DE-255 |
| owner_facet | DE-255 |
| physical | xvii, 222 Seiten Illustrationen 24 cm |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Princeton University Press |
| record_format | marc |
| series2 | Skills for scholars |
| spelling | Riechers, Angela ca. 20./21.Jh. Verfasser (DE-588)1033288969 aut The elements of visual grammar a designer's guide for writers, scholars & professionals Angela Riechers Princeton ; Oxford Princeton University Press [2024] © 2024 xvii, 222 Seiten Illustrationen 24 cm txt rdacontent sti rdacontent n rdamedia nc rdacarrier Skills for scholars "A color-illustrated introduction to the basic principles of visual language that every content creator and consumer needs to know, The right images capture attention, pique curiosity, and inspire viewers to stick around long enough to read any accompanying text. Nearly everyone today needs to use or understand images in communications of all kinds, from the most formal professional publication to the most casual social media post, and knowing the basics of visual language is essential for content creators and consumers alike. However, most people aren't taught visual grammar unless they go into art- or design-related fields. The Elements of Visual Grammar explains image use in any media in practical terms for writers, scholars, and other professionals. Award-winning art director and design professor Angela Riechers offers a flexible set of principles and best practices for selecting images that work-and using them in the most persuasive way. The result is an indispensable guide for anyone who wants to learn how to work more successfully with images and words. Features more than 200 color illustrations-drawn from a wide range of styles, media, and eras-that demonstrate the principles of visual grammar and how images can support and enhance written content, Defines and illustrates the basic elements of images, describes how images function within text regardless of media, and explains how to choose images and integrate them with text, Introduces the practical, cultural, conceptual, and scientific factors that influence image use, Analyzes images by function and describes ways to employ symbolism, synecdoche, allegory, metaphor, analogy, and iconography". Mediendesign (DE-588)4823394-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Mediendesign (DE-588)4823394-8 s DE-604 Erscheint auch als Online-Ausgabe 978-0-691-23121-1 |
| spellingShingle | Riechers, Angela ca. 20./21.Jh The elements of visual grammar a designer's guide for writers, scholars & professionals Mediendesign (DE-588)4823394-8 gnd |
| subject_GND | (DE-588)4823394-8 (DE-588)4123623-3 |
| title | The elements of visual grammar a designer's guide for writers, scholars & professionals |
| title_auth | The elements of visual grammar a designer's guide for writers, scholars & professionals |
| title_exact_search | The elements of visual grammar a designer's guide for writers, scholars & professionals |
| title_full | The elements of visual grammar a designer's guide for writers, scholars & professionals Angela Riechers |
| title_fullStr | The elements of visual grammar a designer's guide for writers, scholars & professionals Angela Riechers |
| title_full_unstemmed | The elements of visual grammar a designer's guide for writers, scholars & professionals Angela Riechers |
| title_short | The elements of visual grammar |
| title_sort | the elements of visual grammar a designer s guide for writers scholars professionals |
| title_sub | a designer's guide for writers, scholars & professionals |
| topic | Mediendesign (DE-588)4823394-8 gnd |
| topic_facet | Mediendesign Lehrbuch |
| work_keys_str_mv | AT riechersangela theelementsofvisualgrammaradesignersguideforwritersscholarsprofessionals |