The Product Manager's Handbook:
Cover Page -- The Product Manager's Handbook -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Part I: Bedrock Concepts -- 1. The Multifaceted Nature of Product Management Jobs and Structure -- 2. Leadership and Management Competencies -- 3. Business Competencies -- 4. Intelligence...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York ; Chicago ; San Francisco ; Lisbon ; London ; Madrid ; Mexico City ; New Delhi ; San Juan ; Seoul ; Singapore ; Sydney ; Toronto
McGraw-Hill
2012
|
| Ausgabe: | Fourth Edition |
| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1047 |
| Zusammenfassung: | Cover Page -- The Product Manager's Handbook -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Part I: Bedrock Concepts -- 1. The Multifaceted Nature of Product Management Jobs and Structure -- 2. Leadership and Management Competencies -- 3. Business Competencies -- 4. Intelligence Gathering -- 5. Planning Frameworks -- Part II: Upstream Product Management: Strategic New Products and Initiatives -- 6. Road Maps, Innovation, and the Fuzzy Front End -- 7. Creating-and Getting Approval for-Business Cases -- 8. Overseeing the New Product Projects -- 9. Formulating and Executing Launch Plans -- Part III: Downstream Product Management: Ongoing Life-Cycle Management and Growth -- 10. Life-Cycle Management -- 11. Managing Brand Equity -- 12. Marketing Strategy and Go-To-Market Efforts -- Part IV: Fine-Tuning -- 13. Establishing a Global Mindset -- 14. Goal and Performance Alignment -- Notes -- Index. |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 Online-Ressource (318 Seiten) Illustrationen |
| ISBN: | 9780071773416 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV049655785 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 240418s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9780071773416 |9 978-0-07-177341-6 | ||
| 035 | |a (OCoLC)1430759836 | ||
| 035 | |a (DE-599)KEP054395968 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Gorchels, Linda |d 1955- |e Verfasser |0 (DE-588)173036643 |4 aut | |
| 245 | 1 | 0 | |a The Product Manager's Handbook |c Linda Gorchels |
| 250 | |a Fourth Edition | ||
| 264 | 1 | |a New York ; Chicago ; San Francisco ; Lisbon ; London ; Madrid ; Mexico City ; New Delhi ; San Juan ; Seoul ; Singapore ; Sydney ; Toronto |b McGraw-Hill |c 2012 | |
| 300 | |a 1 Online-Ressource (318 Seiten) |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on publisher supplied metadata and other sources | ||
| 520 | 3 | |a Cover Page -- The Product Manager's Handbook -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Part I: Bedrock Concepts -- 1. The Multifaceted Nature of Product Management Jobs and Structure -- 2. Leadership and Management Competencies -- 3. Business Competencies -- 4. Intelligence Gathering -- 5. Planning Frameworks -- Part II: Upstream Product Management: Strategic New Products and Initiatives -- 6. Road Maps, Innovation, and the Fuzzy Front End -- 7. Creating-and Getting Approval for-Business Cases -- 8. Overseeing the New Product Projects -- 9. Formulating and Executing Launch Plans -- Part III: Downstream Product Management: Ongoing Life-Cycle Management and Growth -- 10. Life-Cycle Management -- 11. Managing Brand Equity -- 12. Marketing Strategy and Go-To-Market Efforts -- Part IV: Fine-Tuning -- 13. Establishing a Global Mindset -- 14. Goal and Performance Alignment -- Notes -- Index. | |
| 650 | 0 | 7 | |a Neues Produkt |0 (DE-588)4171552-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmarketing |0 (DE-588)4134049-8 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Product management | |
| 689 | 0 | 0 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Produktmarketing |0 (DE-588)4134049-8 |D s |
| 689 | 1 | 1 | |a Neues Produkt |0 (DE-588)4171552-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 912 | |a ZDB-30-PQE | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=6256707 |l DE-1046 |p ZDB-30-PQE |x Aggregator |3 Volltext | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=6256707 |l DE-1047 |p ZDB-30-PQE |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1805071462901481472 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Gorchels, Linda 1955- |
| author_GND | (DE-588)173036643 |
| author_facet | Gorchels, Linda 1955- |
| author_role | aut |
| author_sort | Gorchels, Linda 1955- |
| author_variant | l g lg |
| building | Verbundindex |
| bvnumber | BV049655785 |
| classification_rvk | QP 624 |
| collection | ZDB-30-PQE |
| ctrlnum | (OCoLC)1430759836 (DE-599)KEP054395968 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Fourth Edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000 c 4500</leader><controlfield tag="001">BV049655785</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">240418s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071773416</subfield><subfield code="9">978-0-07-177341-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1430759836</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP054395968</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gorchels, Linda</subfield><subfield code="d">1955-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173036643</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The Product Manager's Handbook</subfield><subfield code="c">Linda Gorchels</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fourth Edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York ; Chicago ; San Francisco ; Lisbon ; London ; Madrid ; Mexico City ; New Delhi ; San Juan ; Seoul ; Singapore ; Sydney ; Toronto</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (318 Seiten)</subfield><subfield code="b">Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Cover Page -- The Product Manager's Handbook -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Part I: Bedrock Concepts -- 1. The Multifaceted Nature of Product Management Jobs and Structure -- 2. Leadership and Management Competencies -- 3. Business Competencies -- 4. Intelligence Gathering -- 5. Planning Frameworks -- Part II: Upstream Product Management: Strategic New Products and Initiatives -- 6. Road Maps, Innovation, and the Fuzzy Front End -- 7. Creating-and Getting Approval for-Business Cases -- 8. Overseeing the New Product Projects -- 9. Formulating and Executing Launch Plans -- Part III: Downstream Product Management: Ongoing Life-Cycle Management and Growth -- 10. Life-Cycle Management -- 11. Managing Brand Equity -- 12. Marketing Strategy and Go-To-Market Efforts -- Part IV: Fine-Tuning -- 13. Establishing a Global Mindset -- 14. Goal and Performance Alignment -- Notes -- Index.</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neues Produkt</subfield><subfield code="0">(DE-588)4171552-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmarketing</subfield><subfield code="0">(DE-588)4134049-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Product management</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Produktmarketing</subfield><subfield code="0">(DE-588)4134049-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Neues Produkt</subfield><subfield code="0">(DE-588)4171552-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=6256707</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/othaw/detail.action?docID=6256707</subfield><subfield code="l">DE-1047</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV049655785 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T23:40:43Z |
| indexdate | 2024-07-20T04:38:13Z |
| institution | BVB |
| isbn | 9780071773416 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034999136 |
| oclc_num | 1430759836 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (318 Seiten) Illustrationen |
| psigel | ZDB-30-PQE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Gorchels, Linda 1955- Verfasser (DE-588)173036643 aut The Product Manager's Handbook Linda Gorchels Fourth Edition New York ; Chicago ; San Francisco ; Lisbon ; London ; Madrid ; Mexico City ; New Delhi ; San Juan ; Seoul ; Singapore ; Sydney ; Toronto McGraw-Hill 2012 1 Online-Ressource (318 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Cover Page -- The Product Manager's Handbook -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Part I: Bedrock Concepts -- 1. The Multifaceted Nature of Product Management Jobs and Structure -- 2. Leadership and Management Competencies -- 3. Business Competencies -- 4. Intelligence Gathering -- 5. Planning Frameworks -- Part II: Upstream Product Management: Strategic New Products and Initiatives -- 6. Road Maps, Innovation, and the Fuzzy Front End -- 7. Creating-and Getting Approval for-Business Cases -- 8. Overseeing the New Product Projects -- 9. Formulating and Executing Launch Plans -- Part III: Downstream Product Management: Ongoing Life-Cycle Management and Growth -- 10. Life-Cycle Management -- 11. Managing Brand Equity -- 12. Marketing Strategy and Go-To-Market Efforts -- Part IV: Fine-Tuning -- 13. Establishing a Global Mindset -- 14. Goal and Performance Alignment -- Notes -- Index. Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Produktmarketing (DE-588)4134049-8 gnd rswk-swf Product management Produktmanagement (DE-588)4125960-9 s DE-604 Produktmarketing (DE-588)4134049-8 s Neues Produkt (DE-588)4171552-4 s |
| spellingShingle | Gorchels, Linda 1955- The Product Manager's Handbook Neues Produkt (DE-588)4171552-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktmarketing (DE-588)4134049-8 gnd |
| subject_GND | (DE-588)4171552-4 (DE-588)4125960-9 (DE-588)4134049-8 |
| title | The Product Manager's Handbook |
| title_auth | The Product Manager's Handbook |
| title_exact_search | The Product Manager's Handbook |
| title_exact_search_txtP | The Product Manager's Handbook |
| title_full | The Product Manager's Handbook Linda Gorchels |
| title_fullStr | The Product Manager's Handbook Linda Gorchels |
| title_full_unstemmed | The Product Manager's Handbook Linda Gorchels |
| title_short | The Product Manager's Handbook |
| title_sort | the product manager s handbook |
| topic | Neues Produkt (DE-588)4171552-4 gnd Produktmanagement (DE-588)4125960-9 gnd Produktmarketing (DE-588)4134049-8 gnd |
| topic_facet | Neues Produkt Produktmanagement Produktmarketing |
| work_keys_str_mv | AT gorchelslinda theproductmanagershandbook |