Holdings: Marketing Management

Marketing Management:

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Keller, Kevin Lane 1956- (Author), Brady, Mairead (Author), Goodman, Malcolm (Author), Hansen, Torben 1966- (Author)
Format:	Book
Language:	English
Published:	Harlow, England ; London ; New York Pearson 2024
Edition:	5th European edition
Subjects:	Marketing-Mix Marketingmanagement Marktforschung Marktanalyse Marketing / Management Marketing / Gestion
Online Access:	Inhaltsverzeichnis
Item Description:	Authorised adaptation from the United States edition, entitled Marketing Management, 16th edition, ISBN 0135887151, by Kotler, Philip; Keller, Kevin; Chernev, Alexander, published by Pearson Education, Inc, Copyright © 2022. Illustrationen, Diagramme
Physical Description:	xxviii, 771 Seiten
ISBN:	9781292727035

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MARC


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Record in the Search Index

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author	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966-
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discipline_str_mv	Wirtschaftswissenschaften
edition	5th European edition
format	Book
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index_date	2024-07-03T23:40:24Z
indexdate	2025-05-06T12:00:50Z
institution	BVB
isbn	9781292727035
language	English
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spelling	Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing Management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen 5th European edition Harlow, England ; London ; New York Pearson 2024 xxviii, 771 Seiten txt rdacontent n rdamedia nc rdacarrier Authorised adaptation from the United States edition, entitled Marketing Management, 16th edition, ISBN 0135887151, by Kotler, Philip; Keller, Kevin; Chernev, Alexander, published by Pearson Education, Inc, Copyright © 2022. Illustrationen, Diagramme Marketing-Mix (DE-588)4168908-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketing / Management Marketing / Gestion Marketingmanagement (DE-588)4168907-0 s DE-604 Marktanalyse (DE-588)4037624-2 s Marketing-Mix (DE-588)4168908-2 s Marktforschung (DE-588)4037630-8 s Keller, Kevin Lane 1956- Verfasser (DE-588)132842920 aut Brady, Mairead Verfasser (DE-588)1128077906 aut Goodman, Malcolm Verfasser (DE-588)1025453115 aut Hansen, Torben 1966- Verfasser (DE-588)13612898X aut Erscheint auch als Online-Ausgabe 9781-292-73669-3 Erscheint auch als Online-Ausgabe, EPUB 978-1-292-45878-6 Ersatz von 978-1-292-24844-8 (DE-604)BV046233370 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034995478&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Kotler, Philip 1931- Keller, Kevin Lane 1956- Brady, Mairead Goodman, Malcolm Hansen, Torben 1966- Marketing Management Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd
subject_GND	(DE-588)4168908-2 (DE-588)4168907-0 (DE-588)4037630-8 (DE-588)4037624-2
title	Marketing Management
title_auth	Marketing Management
title_exact_search	Marketing Management
title_exact_search_txtP	Marketing management
title_full	Marketing Management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_fullStr	Marketing Management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_full_unstemmed	Marketing Management Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
title_short	Marketing Management
title_sort	marketing management
topic	Marketing-Mix (DE-588)4168908-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd
topic_facet	Marketing-Mix Marketingmanagement Marktforschung Marktanalyse
url	https://bvbr.bib-bvb.de:443/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034995478&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kotlerphilip marketingmanagement AT kellerkevinlane marketingmanagement AT bradymairead marketingmanagement AT goodmanmalcolm marketingmanagement AT hansentorben marketingmanagement

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